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Digital Tracker

Digital Tracker. August – October 2012 results. Key results this wave (i). Take-up Overall conversion has significantly increased compared to last wave (from 86% to 89%). Intention

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Digital Tracker

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  1. Digital Tracker August – October 2012 results

  2. Key results this wave (i) Take-up Overall conversion has significantly increased compared to last wave (from 86% to 89%). Intention Compared to last wave, the proportion of households that are likely (either ‘very likely’ or ‘fairly likely’) to go digital in the next six months is consistent with last wave at 39% (it was 49% last wave). However, the proportion that are ‘fairly likely’ has decreased significantly (from 25% to 17%). Awareness Prompted awareness of the switchover has significantly increased compared to last wave (from 90% to 92%). In particular, awareness has increased among converted households (from 92% to 94%) but has remained consistent among unconverted households (at 87%). Understanding Understanding of their own digital status has stayed relatively consistent among both converted households (92% of converted households know they have digital TV) and unconverted households (71% of unconverted households know they are analogue). These results are similar to last wave (91% and 76% respectively). 85% of all households are aware that after the switchover occurs they will not be able to watch TV on sets that don’t have Sky/TelstraClear or Freeview. This represents a significant increase from last wave when only 83% were aware.

  3. Key results this wave (ii) Understanding (continued) Knowledge of the switchover date has significantly increased to 47% (from 36%). Knowledge of the switchover date has significantly increased for all three remaining switchover regions: from 43% to 63% for the South Island, from 38% to 49% for the Lower North Island, and from 27% to 38% for the Upper North Island. Attitude The proportion of New Zealanders who feel positive (nett) about the switchover is consistent with last wave at 59% (it was 60% last wave). The main reason for feeling positive is because it brings ‘better quality of pictures/better clarity/sharper pictures’ (51% of those who are positive think this).The main reason for feeling negative is because people ‘will have to buy new equipment/new TV’ (22% of those who are negative think this). [Please note: these two questions use an unprompted approach with a number of codes which makes it less reliable for tracking purposes]. Barriers The biggest barriers to taking up digital TV is that it is ‘not a priority’ (72% agree).

  4. Key results this wave (iii) Definition of ‘switchover region’: Please note that throughout this report we present results by three switchover regions, these are labelled: ‘South Island’ – this includes all of the South Island excluding the West Coast ‘Lower North Island’ – this includes Gisborne, Taranaki, Manawatu-Wanganui, and Wellington ‘Upper North Island’ – this includes Northland, Auckland, Waikato, Bay of Islands (Please note that the West Coast, Murchison, St Arnaud, and Hawke’s Bay have already gone digital and so do not appear in the data). Key results by switchover region

  5. Objectives and methodology

  6. Objectives

  7. Methodology • 2,008 interviews conducted with minimum numbers in each Regional Council. • Data weighted by household composition (household size combined with age), region, urban vs. non-main urban, Maori vs. non-Maori. • Tenth of 10 waves; results from the last nine waves are included in this report. • Differences in results between the current and previous wave (highlighted in the text) are statistically significant at the 95% confidence level except where indicated otherwise. • Notes to reader: • Wave 10 excludes households from the West Coast and Hawkes Bay as these regions have already gone digital. See Slide 9 for more details. • Wave 4 excluded Canterbury due to the earthquake. Therefore regional results for Wave 4 exclude Canterbury and national results for Wave 4 represent ‘all of New Zealand minus Canterbury’. • Telephone survey of households (sample frame includes all private residences with a working landline telephone line). • 12.42 minute questionnaire. • Conducted between 20 August and 21 October 2012. • 27.98% response rate.

  8. Methodology continued (changes and notes on report) At G1/G3 a new statement was asked (to help determine barriers to taking up digital TV). The new statement (‘I will watch TV on the internet instead’) replaced the statement ‘I suspect digital television won’t work properly’. J9n2 and J9n3 were introduced to measure recall of particular TV adverts/ announcement. Notes to reader: • Throughout the report, nett scores have been calculated (e.g. combining slightly and strongly agree etc.) using the raw data. Due to rounding, manually combining the two separate percentages may produce a slightly different result. • * denotes less than 1% but more than 0%. It is sometimes used in table cells with very few respondents. Notes The following change was made to the questionnaire this wave :

  9. How the switchover has impacted the Digital Tracker This wave now excludes West Coast and Hawke’s Bay Previous waves of the Digital Tracker have always surveyed all of New Zealand. However, the data in this report (which covers fieldwork from 20 August to 21 October) excludes the West Coast and Hawke’s Bay. This will also be the case for future waves of the Digital Tracker. We will continue to interview 2,000 New Zealanders using a sample design which allows both national and regional reporting (excluding the West Coast and Hawke’s Bay). This change was initiated because television has already gone digital in these two regions (on 30 September) and so market intelligence on those regions is no longer required to inform the Going Digital programme. Due to the relatively small population in the West Coast and the Hawke’s Bay (about 5% of New Zealand’s population base), there is often no difference in the historical data for New Zealand vs. the historical data for New Zealand minus the West Coast and Hawke’s Bay. Reporting by Digital Switchover region This report contains data for key measures broken down by the three remaining switchover regions (South Island, Lower North Island, and Upper North Island).

  10. Overview of digital take-up in New Zealand

  11. The proportion of households with a working TV in New Zealand that have digital reception is 89% (representing a statistically significant increase since last wave)(equivalent to 92% of all households) Digital take-up among households with a working TV used in the last six months Digital take-up among all households (inc. those without TVs) As a percentage of all households in New Zealand, this equates to 92% of households having digital TV (regardless of whether or not they have a TV). (n=1940)* (n=1961) (n=1946) (n=1953) (n=1955) (n=1968) (n=1959) (n=1956) (n=1954) (n=1950) Source: QC12/C2 Base: All households (n=2008) Source: QC12/C2 and QC13 Base: All NZ households with a used/working TV in their household Note: The overall digital uptake figure was verified against a series of triangulation questions about the digital status of their TVs. This included questions about the respondent having access to an EPG, digital radio, and digital channels – although if someone had subscription TV they were assumed to have digital TV. In Wave 5, the calculation changed to include those still unconverted by those questions who received foreign language stations through a satellite dish. * Please note that this data represents ALL OF NZ, and so assumes 100% conversion in areas that have already gone digital (i.e. West Coast and Hawkes Bay).

  12. The proportion of households with a working TV that have digital reception (by switchover region – refer to footnote on Slide 4 for a definition of each region)Compared to last wave, there has been a significant increase in the proportion of households from the Lower North Island that have digital Digital take-up among households with a working TV used in the last six months by switchover region n=752 n=530 n=530 n=532 South Island n=432 n=448 n=422 n=449 Lower North Island n=756 n=759 n=751 n=769 Upper North Island Source: QC12/C2 and QC13 Base: All households with a used/working TV in their household Note: The overall digital uptake figure was verified against a series of triangulation questions about the digital status of their TVs. This included questions about the respondent having access to an EPG, digital radio, and digital channels – although if someone had subscription TV they were assumed to have digital TV. Also note that in Wave 5, the calculation changed to include those still unconverted by those questions who received foreign language stations through a satellite dish.

  13. Breakdown of digital take-up by regionThere are no statistically significant differences between any of the regional conversion rates and the national average Digital take-up among households with a working TV used in the last six months by Regional Council Northland (n=109) Wellington (n=156) Otago (n=112) Tasman/Nelson/ Marlborough (n=176) Waikato (n=129) North Shore (n=88) Gisborne (n=45) Manukau (n=97) Auckland (n=401) Auckland City (n=101) Taranaki (n=115) Waitakere (n=83) Southland (n=116) Auckland (other) (n=32)* Bay of Plenty (n=117) Canterbury (n=348) *Caution: small base size Manawatu/Wanganui (n=116) Base: % of households with working TVs. Source: QC12/C2 Base: Varies Note: All data this wave (Aug-Oct 12) does not include West Coast and Hawkes Bay

  14. Breakdown of digital take-up by region for last 4 Waves Northland Since last wave, there has been a significant increase in the proportion of households from Northland that have digital TV Wellington Otago Tasman/Nelson/ Marlborough Waikato Gisborne North Shore Auckland Manukau Taranaki Auckland City Southland Waitakere Bay of Plenty Auckland (other)* Canterbury Manawatu/Wanganui *Caution: small base size – very unreliable NOTE: These are based upon % of households with working TVs. *Aug-Oct 12 does not include West Coast and Hawkes Bay [last 4 waves shown only (to avoid crowding)] Source: QC12/C2 Base: Varies

  15. There are no statistically significant differences between any of the regional conversion rates and the national average (86%) across the last 3 waves combined Digital take-up among households with a working TV used in the last six months by Regional Council for Wave 8, 9 and 10 combined Northland (n=336) Wellington (n=472) Otago (n=342) Tasman/Nelson/ Marlborough (n=404) Waikato (n=388) North Shore (n=267) Gisborne (n=146) Manukau (n=289) Auckland (n=1207) Auckland City (n=301) Taranaki (n=345) Waitakere (n=254) Southland (n=347) Auckland (other) (n=96) Bay of Plenty (n=349) Canterbury (n=724) Manawatu/Wanganui (n=343) NOTE: These are based upon % of households with working TVs. Source: QC12/C2 Base: Varies

  16. Take-up by households with someone over the age of 65 and households with someone over the age of 75 is consistent with last wave Digital take-up among households with someone over the age of 65 and 75 * Aug-Oct 12 does not include West Coast and Hawkes Bay Source: QC12/C2 and QK7 Base: All households with someone over the age of 65 and have a used/working TV: W1 n=566, W2 n=549, W3 n=553, W4 n=533, W5 n=576, W6 n=534, W7 n=584, W8 n=603, W9 n=587, and W10 n=609. Source: QC12/C2 and QK8a Base: All households with someone over the age of 75 and have a used/working TV: W1 n=235, W2 n=223, W3 n=223, W4 n=196, W5 n=240, W6 n=199, W7 n=227, W8 n=269, W9 n=246, and W10 n=268.

  17. Compared to last wave, there has been a significant increase in the proportion of New Zealand Europeans with digital TV Digital take-up by ethnicity * Aug-Oct 12 does not include West Coast and Hawkes Bay Source: QC12/C2 and QC13 Base: All households with a used/working TV in their household

  18. To increase the robustness of analysis by ethnicity – here are the last 3 waves combined data Digital take-up by ethnicity * Aug-Oct 12 does not include West Coast and Hawkes Bay Source: QC12/C2 and QC13 Base: All households with a used/working TV in their household

  19. As a proportion of all households, 38% have Sky/TelstraClear (only), 30% have Freeview/Tivo (only), 17% have both, and 16% have neitherThere have been no statistically significant changes in digital service provides compared to last wave Use of digital service providers among all households (n=2000) (n=1997) (n=2001) (n=2008)* (n=2002) (n=2000) (n=2000) (n=2005) (n=2006) (n=2000) * Aug-Oct 12 does not include West Coast and Hawkes Bay Note: Some of these respondents may be under-or-over claiming their adoption of particular digital TV technology. The overall digital uptake figure presented in an earlier slide was verified against a series of triangulation questions about the digital status of their TVs. This was not possible for answers about individual digital TV providers. Source: QB4 , QB14, and QB14b Base: All households

  20. Trends in SKY and Freeview among households with a used/working TV over the past 10 waves Compared to last wave there has been a significant increase in the proportion of households with Freeview All households with SKY / Freeview (n=1956) (n=1959) (n=1954) (n=1950) (n=1940)* (n=1953) (n=1955) (n=1968) (n=1961) (n=1946) * Aug-Oct 12 does not include West Coast and Hawkes Bay Source: QB4 and B14a Base: All households with a used/working TV in their household

  21. Intention to convertThis section combines the likelihood to get SKY and the likelihood to get Freeview (discussed later) to create overall ‘intention to go digital’ data.

  22. Although the proportion of households that do not have digital TV but are likely (nett) to in the next 6 months is consistent with last wave, the proportion that are ‘fairly likely’ has decreased significantly Likelihood of getting digital TV in the next six months Nett likely 39% 49% 37% 38% 40% 30% 23% 25% 25% 20% Aug-Oct 12(n=224)* May-Jul12(n=253) Mar-Apr12(n=280) Nov11-Jan12(n=309) Sep-Oct11(n=363) Jun-Jul11(n=376) Mar-Apr11(n=407) Nov10-Jan11(n=481) Aug-Oct10(n=503) May-Jul10 (n=527) * Aug-Oct 12 does not include West Coast and Hawkes Bay Source: QB9/B19 and QC13 Base: Non-converted households

  23. The proportion of households that do not have digital TV but are likely (nett) to in the next 6 months by switchover region (caution: small base sizes) Likelihood of getting digital TV in the next six months Nett likely 42% 43% 41% 36% 39% 60% 46% 38% 39% 44% 30% 39% South Island Lower North Island Upper North Island Caution: Small base sizes. Results are indicative only. Source: QB9/B19 and QC13 Base: Non-converted households

  24. Awareness, understanding, and attitude towards the switchover

  25. The proportion of households that are ‘aware’ of going digital has significantly increased compared to last wave while the proportion that are ‘vaguely aware’ has decreased Extent of awareness that TV is going digital and that the analogue signal will be turned off Aug-Oct 12(n=2008)* May-Jul12(n=2001) Mar-Apr12(n=1997) Nov11-Jan12(n=2002) Sep-Oct 11(n=2006) Jun-Jul 11(n=2005) Mar-Apr 11(n=2000) Nov 10-Jan 11(n=2000) Aug-Oct 10(n=2000) May-Jul 10(n=2000) * Aug-Oct 12 does not include West Coast and Hawkes Bay Source: QA4Base: All households

  26. The proportion of households that are ‘aware’ of the government’s plan to switch NZ over to digital by switchover regionCompared to last wave there has been a significant increase in the proportion of households from the Upper North Island that are ‘aware' and a significant decrease in the proportion that are ‘vaguely aware'. There has also been a significant increase in the proportion of households from the Lower North Island that are ‘not aware' Extent of awareness of government’s plan to switch NZ over to digital TV by turning off the analogue signal South Island Lower North Island Upper North Island Source: QA4Base: All households

  27. Prompted awareness of the government’s plan to switch NZ over to digital has increased significantly among converted households but has remained stable among unconverted households Extent of awareness (prompted) of the government’s plan to switch NZ over to digital TV by turning off the analogue signal by whether or not the household has taken-up digital TV *Aug-Oct 12 does not include West Coast and Hawkes Bay Source: QA4Base: All households

  28. Prompted awareness of the government’s plan to switch NZ over to digital TV has remained consistent for both households with someone over the age of 65 and for households with someone over the age of 75 Prompted awareness among households with someone over the age of 65 and 75 *Aug-Oct 12 does not include West Coast and Hawkes Bay Source: QA4Base: All households with someone over the age of 75: W1n=237, W2n=226, W3n=226, W4n=198, W5n=244, W6n=201, W7n=230, W8n=270, W9n=248, W10n=270. Source: QA4Base: All households with someone over the age of 65: W1n=569, W2n=558, W3n=558, W4n=536, W5n=583, W6n=541, W7n=596, W8n=611, W9n=595, W10n=618.

  29. Compared to last wave, there have been some significant changes in the perceptions of what people will need to do to their TV to be ready for the switchover What people think they will need to do to their TV to be ready for the switchover *Aug-Oct 12 does not include West Coast and Hawkes Bay [Please note: this particular question uses an unprompted approach with a number of codes which makes it less reliable for tracking purposes]. Source: QA5 Base: All households that are aware or vaguely aware of DSO

  30. The proportion of NZers who feel positive (nett) towards the switchover is consistent with last wave Attitude towards the switchover • Nett positive Aug-Oct 12 (n=1930)* 59% 60% 59% 59% 57% 49% 41% 43% 47% 46% May-Jul12 (n=1921) Mar-Apr12 (n=1896) Nov11-Jan12 (n=1901) Set-Oct11 (n=1891) Jun-Jul11 (n=1878) Mar-Apr11 (n=1532) Nov10-Jan11 (n=1529) Aug-Oct10 (n=1292) May-Jul10(n=1234) *Aug-Oct 12 does not include West Coast and Hawkes Bay Source: QA7Base: All households that are aware or vaguely aware of DSO

  31. The proportion of NZers who feel positive (nett) towards the switchover (by switchover region) Attitude towards the switchover • Nett positive 61% 61% 60% 59% 60% 57% 59% 58% 58% 61% 58% 60% South Island Lower North Island Upper North Island Source: QA7Base: All households that are aware or vaguely aware of DSO

  32. Compared to last wave, significantly fewer households feel positive about the switchover because it is better quality in general Reasons for feeling positive about the switchover *Aug-Oct 12 does not include West Coast and Hawkes Bay Source: QA8 Base: All households that are aware/vaguely aware of DSO and feel positive about it [Please note: this particular question uses an unprompted approach with a number of codes which makes it less reliable for tracking purposes]

  33. There has been a significant increase in the proportion of households that feel negative about the switchover because it will be too complicated/confusing Reason for feeling negative about the switchover *Aug-Oct 12 does not include West Coast and Hawkes Bay Source: QA9 Base: All households that are aware/vaguely aware of DSO and feel negative about it [Please note: this particular question uses an unprompted approach with a number of codes which makes it less reliable for tracking purposes].

  34. Knowledge of digital status is consistent with last wave for both converted and unconverted households 92% of converted households know they have digital TV (consistent with last wave) 71% of unconverted households know they are analogue (consistent with last wave)

  35. Further knowledge of switchover

  36. 85% of households are aware that after the switchover occurs they will not be able to watch TV on sets that don’t have Sky/TelstraClear or Freeview (representing a significant increase from last wave) Whether or not households are aware that after the switchover, they will not be able to watch TV on sets that don’t have Sky, TelstraClear or Freeview (n=2008) (n=1997) (n=2001) (n=2002) (n=1863) (n=67) *Aug-Oct 12 does not include West Coast and Hawkes Bay Source: QJ1n Base: All households

  37. Whether or not households are aware that after the switchover, they will not be able to watch TV on sets that don’t have Sky, TelstraClear or Freeview (by switchover region) Whether or not households are aware that after the switchover, they will not be able to watch TV on sets that don’t have Sky, TelstraClear or Freeview (by switchover region) Source: QJ1n Base: All households

  38. Knowledge of when the switchover will occur has significantly increased compared to last wave Awareness of when the switchover will occur Total (n=2008) ‘Aware’ of switchover (n=1863) ‘Vaguely aware’ of switchover (n=67) South Island (n=781) Lower North Island (n=443) Upper North Island (n=784) *Aug-Oct 12 does not include West Coast and Hawkes Bay Source: QJ2n Note: Sample sizes pertain to the most recent wave of dataBase: All households (excluding some from pilot). Note: Samples sizes shown pertain to the most recent wave of data. [last 4waves shown (to avoid crowding)]

  39. Take-up and intention to take-up subscription TV or Freeview

  40. The proportion of households with one TV that receives Freeview (36%) has significantly increased compared to last wave Proportions of households with the following specified number of TVs that have Freeview Proportions of households with the following specified number of TVs that have Sky or TelstraClear None None One TV One TV Two TVs Two TVs (n=1940)* (n=1940)* (n=1950) (n=1950) Three TVs Three TVs (n=1954) (n=1954) Four or more TVs Four or more TVs (n=1956) (n=1956) *Aug-Oct 12 does not include West Coast and Hawkes Bay Source: QB5/QB15a Base: All households with at least one used/working TV [only last 4 waves shown (to avoid crowding)]

  41. Among households without Sky there is no significant change in intention to get Sky. Among households without Freeview there is no significant change in intention to get Freeview (although there has been an increase in the ‘very unlikely’ category) Likelihood of getting a paid subscription to Sky or TelstraClear in the next six months Likelihood of getting Freeview in the next six months Nett likely • Nett likely Aug-Oct 12 (n=825)* Aug-Oct12(n=1014)* 22% 25% 23% 20% 23% 18% 15% 14% 15% 14% 4% 6% 6% 5% 5% 6% 5% 7% 6% 5% May-Jul12 (n=813) May-Jul12(n=1095) Mar-Apr12(n=1050) Mar-Apr12 (n=843) Nov11-Jan12 (n=803) Nov11-Jan12(n=1172) Sep-Oct 11(n=1207) Sep-Oct11 (n=856) Jun-Jul 11(n=1311) Jun-Jul11 (n=812) Mar-Apr 11(n=1327) Mar-Apr11 (n=849) Nov 10-Jan 11(n=1416) Nov 10-Jan11 (n=862) Aug-Oct 10(n=1421) Aug-Oct10 (n=863) May-Jul 10(n=1448) May-Jul10 (n=895) Source: QB19Base: All households with Freeview/Tivo plus households that are likely to get a new TV in the next 6 months Source: QB9Base: All households that do not have Sky/TelstraClear plus households that are likely to get a new TV in the next 6 months *Aug-Oct 12 does not include West Coast and Hawkes Bay

  42. There have been no significant changes since last wave in the proportions of Freeview households that say they get reception via an aerial or via a satellite dish Whether Freeview is received through a satellite dish or through an aerial Freeview through a satellite dish (n=932) (n=862) Freeview through an aerial (n=907) (n=789) Another way Don’t know *Aug-Oct 12 does not include West Coast and Hawkes Bay Source: QB18bBase: All households with Freeview/Tivo [last 2 waves %s shown only (to avoid crowding)]

  43. Barriers to take-up digital television

  44. ‘Not a priority’ is the main barrier to taking up digital TV The proportion of households that say they ‘do not need more television’, ‘don’t understand why things need to change’ and ‘equipment/installation is too confusing’ have significantly increased, while the proportion that say they ‘will delay getting it until I have to’ and they ‘don’t know enough about it’ have significantly decreased Biggest barrier to taking up digital TV (n=203) (n=236) (n=257) (n=297) Not a priority I will delay getting it until I have to Don’t know enough about it Equipment/installation too confusing Happy with existing reception Happy with existing programmes and channels I will watch TV on the internet instead1 Do not understand why things need to change Too expensive for me Do not need more television [last 4 waves shown only (to avoid crowding)] *Aug-Oct 12 does not include West Coast and Hawkes Bay Source: QG3 1 Statement asked for the first time in Wave 10. Base: All unconverted households minus any that did not agree with any of the statements at QG1

  45. Barriers to taking up digital TV (by switchover region) (n=xxx) (n=236) (n=257) (n=297) Source: QG3 1 Statement asked for the first time in Wave 10. Base: All unconverted households minus any that did not agree with any of the statements at QG1

  46. There have been no changes in the proportions of unconverted households that agree (or disagree) with the barriers: happy with existing reception and will delay. There has been a significant increase in the proportion that strongly disagree with the barrier: not a priority How much do you agree or disagree with the following barriers to taking up digital TV… Nett agree 72% 75% 76% 78% Not a priority 68% 68% 73% 71% Happy with existing reception 77% 79% 81% 77% Will delay getting digital until I have to Source: QG1Base: All unconverted households: W1n=519, W2n=509, W3n=480, W4n=411, W5n=386; W6n=357, W7n=303, W8n=264, W9n=238, W10n=203. *Aug-Oct 12 does not include West Coast and Hawkes Bay

  47. There have been no changes in the proportions of unconverted households that agree with the barriers: don’t need more TV, happy with existing programmes and channels, and don’t know enough about it • Nett agree How much do you agree or disagree with the following barriers to taking up digital TV… 70% 68% 76% 76% Don’t need more TV 57% 57% 61% 57% Happy with existing programmes and channels 54% 54% 52% 53% Don’t know enough about digital TV Source: QG1Base: All unconverted households: W1n=519, W2n=509, W3n=480, W4n=411, W5n=386; W6n=357, W7n=303, W8n=264, W9n=238, W10n=203. *Aug-Oct 12 does not include West Coast and Hawkes Bay

  48. There have been no changes in the proportions of unconverted households that agree with the barriers: too expensive for me, don’t understand why things need to change, and digital TV equipment/installation is too confusing How much do you agree or disagree with the following barriers to taking up digital TV… • Nett agree 49% 43% 44% 45% Too expensive for me • 48% • 40% • 39% • 40% Don’t understand why things need to change • 34% • 38% • 36% • 37% Digital TV equipment and installation is too confusing I will watch TV on the internet instead1 • 23% *Aug-Oct 12 does not include West Coast and Hawkes Bay Source: QG1 1 Statement asked for the first time in Wave 10.Base: All unconverted households: W1n=519, W2n=509, W3n=480, W4n=411, Q5n=386; W6n=357, Q7n=303, W8n=264, W9n=238, W10n=203.

  49. Conversion of secondary television sets&No. of non-working TVs

  50. Consistent with last wave, 34% of converted households have a secondary TV set which is analogue Number of secondary TV sets that are not converted [among converted households] (n=1698) 0 analogue TVs (n=1685) (n=1656) 1 TV (analogue) (n=1629) 2 TVs (analogue) 34% (Aug-Oct12) 36% (May-Jul12) 36% (Mar-Apr12) 39% (Nov 11 - Jan 12) 3 TVs (analogue) 4+ TVs (analogue) *Aug-Oct 12 does not include West Coast and Hawkes Bay [last 4 waves shown only (to avoid crowding)] Source: QD1 Base: All converted households

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