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Kautilya Ecommerce Efficiency Measurer

Kautilya Ecommerce Efficiency Measurer. www.open-soft.net. E-commerce– Overview. Do you know the current size of the E-commerce Industry in India? 5th largest eCommerce market in the world

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Kautilya Ecommerce Efficiency Measurer

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  1. KautilyaEcommerce Efficiency Measurer www.open-soft.net

  2. E-commerce– Overview Do you know the current size of the E-commerce Industry in India? • 5th largest eCommerce market in the world • Has 44 million online retail visitors which is only 62% reach of e-commerce among online users. The worldwide average is around 73%. • Added 15 million eCommerce users between Dec 2011- Dec2012. • Saw a 50% growth in the number of Internet users between Dec 2011- Dec2012. Its truly phenomenal and exciting on the potential and what we can do www.open-soft.net

  3. Departments in a Company Management Operations HR Sales & Marketing Finance Supply Chain Warehouse www.open-soft.net www.open-soft.net

  4. Current IT in a Typical E-commerce Company www.open-soft.net

  5. Issues with Current Systems Does the Promoter/CEO ask questions like: • Do I know what is my Checkout & Cart abandonment rate? • Which are my best and worst performing referral sources? • Can I get the correlation report between different products sold based on department? • Finally can I get the information I want which helps me take critical decisions at the right time? • Can I get information combined from different systems? www.open-soft.net

  6. Requirement of the Management Management only requires timely delivery of accurate information from systems with checks and balances and deep insights which may miss the human mind to ensure enablement of growth in volume and/or profit or minimize their loss by optimizing expenses www.open-soft.net

  7. OST Solution Kautilya Dashboards Reports Analytics Web www.open-soft.net

  8. Answers you are looking for ! Effectiveness Related questions on: • Advertising • Navigation • Loyalty • Marketing Plan • SEO  • Social Marketing  • Pay Per Click Strategy  www.open-soft.net

  9. Advertising Questions you face : • What source of my advertising is pulling in the maximum amount of traffic? • Which advertising is generating the most sales? • What ad creative is converting best? Information possible out of this • Marketing Campaign Planning • Daily Channel-wise traffic/conversion • Channel wise Analytics • Cost to traffic to conversion cohort analysis www.open-soft.net

  10. Navigation • What elements of navigation are people using the most? • What are they using the least? • What is causing visitors to go around in circles? • Are they reaching their desired page upon using the search box? Information possible out of this • Most viewed pages • Maximum time spent pages • Maximum pages where people terminate without order www.open-soft.net

  11. Loyalty • What customers buy repeatedly? • Where did these customers come from? • How do they reach their desired products? • How many of them respond to mailers and other forms of marketing communication Information possible out of this • Cohort or waterfall analysis by registered and buying customers • Use of promo codes • Repeat customer Analysis www.open-soft.net

  12. Marketing Plan • How price sensitive are my customers? • What affiliates are sending in the best traffic? • Maximum impact marketing campaigns • Marketing spent to business conversion Information possible out of this • Marketing campaign impact on business KPI • Affiliate wise marketing campaign impact • Marketing Campaigns Analysis www.open-soft.net

  13. SEO & Social Marketing • What sites are sending the best traffic? • What strategies are leading to the greatest SEO success? • How are my Facebook members reacting to my campaigns? • Are social sites sending traffic? Information possible out of this • Number of likes and comments on Facebook • Number of visits to page on Facebook • Demographic details of members logging in • Translation of buzz on Facebook to business • Facebook users Analysis www.open-soft.net

  14. Pay Per Click Strategy • What keywords are the best converting? • Are my PPC optimization efforts bearing fruit? • Best source for PPC campaign Information possible out of this • Real time PPC counts and payments due • Real time PPC conversions to business • PPC Analysis www.open-soft.net

  15. Answers you want on your Fingertips Information that helps you enhance your business decision-making process: • Marketing Campaign Planning • Sale and Sale Return Data • Inventory Aging • Merchandise Performance • Order Level Funnel • Pincode Performance • Total Revenue Cohort And much more…….. www.open-soft.net

  16. Co-relation • Important to deep dive into data from across apps • Which products sell in which markets • What product to bundle and sell • How to identify opportunities before others Information possible out of this • Best selling products in a bundle • Probability to cross sell by market, gender, age, etc. • Promo code optimization www.open-soft.net

  17. The OST Advantage • OST has its own core product thus providing better integration with existing systems • OST has over 14 years of experience working with many Fortune 500 customers across the globe • OST has the first ready made solution for the E-commerce Industry for Measuring efficiencies • OST understands Ecommerce extremely well and has build best of breed KPIs • OST will implement the Solution in 60 days or less • Option to buy the solution or rent it on a per user per month basis www.open-soft.net

  18. Contact Details Open Software Technology (India) Ltd. 512, Phase V, UdyogVihar, Gurgaon-122016 Site: www.open-soft.net Contact person: SachinSinha Ph: 0124-4012305 Cell: 9818863271 Mail: ssinha@open-soft.net www.open-soft.net

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