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CERN‘s 60th Anniversary

CERN‘s 60th Anniversary. Sascha Schmeling, CERN Coordinator. 60 years of Science for Peace Scientific Discoveries and the way ahead International Cooperation – Science as a motor for international dialogue 60 years of progress in Science and Technology

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CERN‘s 60th Anniversary

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  1. CERN‘s 60th Anniversary Sascha Schmeling, CERN Coordinator

  2. 60 years of Science for Peace • Scientific Discoveries and the way ahead • International Cooperation – Science as a motor for international dialogue • 60 years of progress in Science and Technology • Science Education and Training – Modern Science for Everyone Key Messages

  3. Events

  4. July 1st • CelebrationoftheAnniversaryoftheSignatureoftheConventionat UNESCO in Paris • September 29th • Celebrationofthe CERN Anniversarywithhighestlevelrepresentativesfromthe MS, AMS, OBS, …at CERN • October 7th • CelebrationoftheAnniversaryofthe First Council Sessionat CERN • November • Meeting „Science for Peace“ Central Celebration Events

  5. CERN invitesits Member States tocelebratetheAnniversary in their countries • CERN offerstohelpwith a centralcoordinationteamandwithcommunicationsandexhibitions • A coordinationwithother CERN-relatedevents in the Member States isdesirable • Each Member State hasnominatedat least one national contactbynow • Ofcoursetheinvitationtocelebrate • CERN‘s 60th Anniversaryincludes • Observer States • Associate Member States • Non-Member States Member State Celebrations

  6. CERN-related Events Abroad

  7. Local Events • Strong relations to the local area around the Laboratory exist • Create a series of neighborhood events together with the local communities Internal Events • Series of historical, scientific, and technological colloquia • Modest reception for the CERNois Celebratory Events

  8. Historical Series • 1949-1954 The FoundingYears • 1954-1964 • The SC andthe PS • Maria and Giuseppe Fidecaro • 1964-1974 • ISR Era • Leslie Camilleri, Pierre Darriulat • 1974-1984 • SPS Era • Carlo Rubbia • 1984-1994 • LEP I • Herwig Schopper • 1994-2004 • LEP II • Steve Myers, Dieter Schlatter • 2004-2014 • LHC Era • Lyn Evans, Peter Jenni Scientific, Technological, andSocial Series • Accelerator Technologies • Detector Technologies • Information Technology • Medical Applications • Science and Society • The World Wide Web • Artsand Science Colloquia

  9. Events atGeneva • SeveralInaugurations • Beamline for Schools • S‘Cool Lab • Synchrocyclotron Exhibition • Neighborhood Events • Colloquia • CERN-related Films Screenings in Cinemas • Events elsewhere • Educational Events • Arts Events • Activities • CERN Historical Film • Publications • Stamps • Coins Other Celebration Events andActivities

  10. The proposedeventshavebeenpresentedto the CERN Council in September orhavearisenfrom the discussionthere. • Pleasenotethatonly half ofthe „centralevents“ areconfirmedbynow. • The furtherdecisions on the remainingtwoaswellas the availablesupport for all othereventsdepend on budgetavailabilityand will betaken in due course. • Events outside CERN and the Central Events needtobefinancedwherethey happen. Only limited supportcanbegivenfrom CERN, mainly in termsofcommunicationssupport. „Disclaimer“

  11. Relevant Anniversaries in 2014/15

  12. Organisation

  13. Organisation of • Events at CERN • Co-Organisation of • Events at UNESCO, UNOG, UNHQ, … • Coordinationof • Events in Member States andothers • Events in thelocalarea Workload

  14. Central Coordination

  15. Workpackages

  16. Communication

  17. How do we proceed? One story to tell + a shared graphic design (designed by Fabienne Marcastel) = • A consistent and unique identity across the countries To relay the key messages and the values of the event in an efficient way, we need to remember the central theme in all our communication tools in order to have a well known identity and a certain unity. To have an accurate balance between the international and local communication, we need to underline the universal values of CERN, with some degree of cultural adaptation for each country.

  18. CERN60 Comm Stakeholders

  19. EN / FR SEARCH • Main events Country 60 yearsofScience for Peace • Website General Message 60 ANNIVERSARY HISTORY DISCOVERIES INTERNATIONAL COOPERATION SCIENCE & EDUCATION SCIENCE &TECHNOLOGY MEDIA AUDIOVISUAL TOOLS EDUCATIONAL TOOLS PROGRAM HIGHLIGHTS FEATURED 1st Jul 14 PARIS 29 Sep 2014 CERN 14 Nov 2014 CERN 25 years of the web Opening Event International Event Official Ceremony EXPLORE READ > READ > READ >

  20. The Design Guidelines can be found on http://cern.ch/design-guidelines Design Guidelines

  21. Customizations will be done by the Graphics Design Office • Please do not make last-minute requests Design Guidelines

  22. Branded Ideas

  23. Just BeingDone • Invitations to Heads-of-State • Country Contactsquery for plannedevents • Near Future • Round-Table on Cultural Events • Presentationto ECFA (November 21st) • Timeline ofCelebration Events • Final Presentationto CERN Council (December 12th) • 2014 • The Celebrationsstart Next Steps

  24. CERN60-Team@CERN.CH +41 22 767 6060 +41 22 766 6060

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