Advanced Marketing

1. Due This Week: Vocabulary Due Friday Vocabulary Test Friday Week October 14, 2013 – October 18, 2013 Advanced Marketing DECA NEWS: Meetings held second Thursday of each Month. Focus on Competition & Sign-Up – Bring in Cereal for the Food Bank!

2. Early Work: What is your honest appraisal of the time and effort you put into your research project on a scale of 1 to 5 with 1 being the least and 5 being the most effort? • Today’s Objective: Examine Marketing and Business • Activities • Vocabulary – be sure to write words & definitions in your composition book! Due by Friday! • Finish Presentations • Take Test from last week if time • LAP’s – Please complete worksheets and turn in • Homework: None for Tonight ☞Point of the Day: Anything worth doing is worth doing right the first time. Lead an inspired life. Do you hear that? It’s your calling! Monday, October 14, 2013 Magical Monday– Manners Moment

3. Early Work: What are the elements of the Marketing Mix (7Ps)? • Today’s Objective: Examine Marketing and Business • Activities • The Seven Ps - • Pick a product – • Write each of the Ps and describe how each affects the product • Create a poster that depicts each of the Ps • Share the poster with the class • Homework: ☞Point of the Day: If you can’t get it right the first time, try again. If you are going through an awful day, don’t stop to take pictures. Keep moving forward. Opportunities are just a block away. Tuesday, October 15, 2013 Tag It Tuesday – Name that Company

4. Early Work: What are Ethics? • Today’s Objective: Examine Marketing and Business • Activities • For your product: • Analyze the impact of • Marketing Trends, • Environmental Issue, and • Current Events on the Marketing Plan • Prepare a written report on this for class discussion • Homework: None ☞Point of the Day: Good enough is never good enough. Pay attention to your intuition. It’s the only tuition that you will never have to pay money for. Wednesday, October 16, 2013 Work Wear Wednesday & MKTG NOW Discussion

5. Early Work: Newspaper Day – The Free Lance Star What is the EPA? • Today’s Objective: Examine Marketing and Business • Activities • COW in the Room – MOO!! • Ethical Decision Making • Research Company Issue provided to you • Prepare a report on this Ethical Decision • Present to the Class • Homework: Vocab due & Test Tomorrow ☞Point of the Day: If you never try, you can never fail. When you lock the keys inside your car, just ask for help. It’s less messy then breaking your car windows. Thursday, October 17, 2013 Throw Back Thursday – Share a Weird Fact today!

6. Early Work: What is a Marketing Plan? • Today’s Objective: Examine Marketing and Business • Activities • Vocabulary TEST • Vocabulary – Be sure all words are defined in Composition book • What’s fair? What’s unfair? • You decide/We decide • Journal – “My Work Ethic – how motivated am I?” • Homework: Have a great weekend! ☞Point of the Day: Failure is forgiven; giving up is not. In order to discover new places, you have to leave old places. How else will you get there? Friday, October 18, 2013 Foxes Friday - The Week’s Wrap-Up & Good News!

7. Vocabulary • Fixed Assets • Fixed Costs • FOB Origin Pricing • Follow the Leader Pricing • Follow-Up • Food & Drug Administration • Form Utility • Franchise • Free Enterprise System • Freight Forwarders • Fresh Cuts • Gatekeeper • Generic Products • Geographic Segmentation • Globalization • Goal • Good • Goodwill • Green Marketing • Grocery Store • Gross Domestic Product (GDP) • Gross National Product (GNP) • Gross Margin • Gross Sales • Handle Objections • Headline • Heuristic Decision Making • Hierarchical Management Style • Hit • Home Meal Replacement (HMR)

8. Examining Marketing and Business Analyze the components of a marketing plan. Analyze various marketing methodologies and theories. Examine current events and trends that impact marketing. Analyze the impact of marketing trends on a selected business or product. Describe the impact of environmental issues on marketing. Explain elements of ethical decision making. Identify unfair business practices. Develop a marketing plan for a selected product or service. CTE Competencies Linked to SOLs Objectives for the week – TSWBAT:

9. What is Marketing all about? The Marketing Mix provides us with the answers. A product at a price in a place promoted to people in a physical environment by a process. And by determining a need and then satisfying the need, we need to be sure we do this truthfully, honestly, and ethically, providing the best customer service available. So, ethically and responsibly, provide the best! Making it Real – Your weekly Activity

10. R-E-S-P-E-C-T EVERYTHING!!! • Your supplies – bring your stuff every-day! Bring your book every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day! • Place all bags on the floor under your table! • Wait for Teacher instruction before beginning activity! • Passes out of Class - No Exit First 10/Last 10 • One person out of room at a time • Pass Board – USE IT! • Keep it short! • Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you. • No talking while Teacher or others have the floor. • Watch your language and mind your manners, please. • All School Rules will be followed without question. Classroom Proceduresthings you have to do!