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President of the Swiss Exhibitors ’ Committee

Mr François Thiébaud. President of the Swiss Exhibitors ’ Committee. PRESS DAY, APRIL 24, 2013. SWISS EXHIBITORS Exhibiting at BASELWORLD since 1931. SWISS BRANDS EXHIBITING THIS YEAR 1’450 exhibitors 382 Brands from Watchmaking , Jewellery to sector-related brands.

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President of the Swiss Exhibitors ’ Committee

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  1. Mr François Thiébaud President of the SwissExhibitors’ Committee

  2. PRESS DAY, APRIL 24, 2013 SWISS EXHIBITORS • Exhibiting at BASELWORLD since 1931. SWISS BRANDS EXHIBITING THIS YEAR • 1’450 exhibitors • 382 Brands from Watchmaking, Jewellery to sector-related brands

  3. SWISS WATCH EXPORTS 2007-2012: TOTAL VALUE PRESS DAY, APRIL 24, 2013 +16.2 % + 6.8 % - 22.3 % + 22.2 % + 19.4 % + 10.9 %

  4. PRESS DAY, APRIL 24, 2013 SWISS WRISTWATCHESEXPORTS 2007-2012: UNITS IN MILLIONS + 4.1 % + 0.8 % - 16.9 % + 20.5 % + 13.9 % - 2.2 %

  5. PRESS DAY, APRIL 24, 2013 15’312 millions CHF 4’884 millions CHF SWISS WRISTWATCHES MECHANICAL/QUARTZ 2007-2012: TOTAL VALUE Mechanical Quartz 21.4 millions CHF

  6. PRESS DAY, APRIL 24, 2013 SWISS WRISTWATCHESEXPORTS 2012 BY PRICE CATEGORY: UNITS AND VALUE Export price in CHF

  7. SWISS WRISTWATCHES EXPORTS 2012MAIN PRICE CATEGORIES 5 % > 3000 CHF 65 % 95 % 35 % 0 – 3000 CHF value units

  8. WORLD DISTRIBUTION 2012 SHARES BY CONTINENT Europe 30% Asia 54% Americas 14% Africa 1% Oceania 1%

  9. WORLD DISTRIBUTION 2012 MAIN MARKETS Germany 5.6 % + 33.1% France USA 6.2% + 1.3% China 10.2 % + 10.1% Hong Kong 7.7 % + 0.6% 20.4 % + 6.8% Other Countries Main markets share 49.9 % + 13.9% Variation in % 2011 - 2012

  10. SWISS EXHIBITORS’ - THE TRENDS • March 2013 1,6 Billion + 2.0% versus March 2012 SWISS WATCH EXPORTS 2013 : TOTAL VALUE • January – March 2013 4.7 Billion + 2.4% versus January – March 2012

  11. SWISS EXHIBITORS’ - THE TRENDS TRENDS 2013 Neo-classical Gold, diamonds and pearls Mechanical Discretion Calibres Complications

  12. SWISS EXHIBITORS’ EXCLUSIVITIES LIVE AT BASELWORLD • On your mobile in 6 languages: Fra, Deu, Eng, Ita, Esp, Chnwww.swissbrands-baselworld.com THE GUIDE 2013 • 25’000 Swiss Exhibitors’ Guides

  13. SWISS EXHIBITORS’ EXCLUSIVITIES SWISS SURVIVAL KIT • A box of surprises, to sustain the journalists during the 9-day marathon of the fair. SWISS PRESS CENTRE • Exhibitors’ press kits on a USB and in hardcopy • Selection of newspapers

  14. SWISS PRESS CENTREMEDIA CENTRE, HALL 5.0, BOOTH B01 SWISS PRESS CENTRE - MEDIA CENTRE, HALL 5.0, BOOTH B01 Open April 24th to May 2nd 2013, 9am to 6pm Tel. +41 61 699 40 95

  15. w THANK YOU FOR YOUR ATTENTION

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