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the. Brand You!. R Senthilkumar Chief Change Agent – Transformation Inc. Be distinct in the crowd…. Mohandas Karamchand Gandhi. Mother Teresa. Adolf Hitler. M G Ramachandran. Rajiv Gandhi. Super Star.
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the Brand You! R Senthilkumar Chief Change Agent – Transformation Inc
Be distinctin the crowd…
“One of our store partners made an amazing discovery this week. He said we are not, as he once thought, in the coffee business serving people. He said we are in the people business serving coffee.” Howard Schultz, CEO, Starbucks
So what's branding for you? Brandingyourself is not about getting an employer to choose you over your competition. It is about getting the employer to see you as the onlysolution to their problem
Where do you start? How many times have you thought about who you are to yourself to other in perspective What do you want to achieve Now, Tomorrow say another year from now say 5 years from now
Introspect?! Look back, any goals set / missed Am I working towards that … Oops!!! do I have a goal… In case I have, am I consciously working towards it….
Identify roles… • Leader • Student • Employee • Communicator • Mentor or protégé • Spokesperson • Job applicant • Brother • Sister • Son • Daughter • Social Activist • Team player
Very important Qs! Do you have a Vision / Mission statement?!
Ever tried one? Try it first hand…
Watch this… Aegon Religare Ad an evian ad
Standards • How do you deliver your roles? • Level of performance we are willing to adhere to consistently • Makes your brand image much more specific
Your standards • Reliable • Assertive • Strong opinions • Disciplined • Traditional • Independent • Consensus-oriented • Nonjudgmental • Focused • Take-charge • Committed • Collaborative
Style • The manner in which we communicate and interact with others • How we personalize our roles within the context of performance standards • The emotional image developed as we interact with others • Not just first impressions but through repeated contacts
Your Styles… • Energetic • Reserved • Enthusiastic • Professional • Fun • Conservative • Intense • Aggressive • Forthright • Easy-going • Extroverted • Commanding • Flexible • Thoughtful
Which one is you?! Thoughtful Extroverted Enthusiastic Conservative Energetic Aggressive
Albert Einstein "Don't look to become a person of success, look instead to become a person of value..."
Your brand statement Describe yourself in as many as eight words…crisp, concise and more to the point… (try this) Demonstrates a clear understanding of you
Leave a trail… • Have a clear vision. • Create a strong offering. • Be a personality to remember. • Know your target audience. • Presentation, presentation, presentation. • Deliver what you promise. • Leave room to expand.
Some tips these… • Your objective statement in your resume could be your branding statement • People will think of calling you if they need help • People will love to talk their heart out if you are caring listener • People look up to you for being their role model • Your teachers remember you for the good things you had in the class, they will miss you • Make your parents proud • You make the job the way you want and the one you want.
