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Search Plus Your World (SPYW)

Search Plus Your World (SPYW). Jan 10 th 2012 Google rolled out SPYW their most radical transformation ever. Personal, Private, Public & Social search are now Combined. Google’s Next Generation Search.

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Search Plus Your World (SPYW)

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Presentation Transcript

  1. Search Plus Your World (SPYW) • Jan 10th 2012 Google rolled out SPYW their most radical transformation ever. • Personal, Private, Public & Social search are now Combined

  2. Google’s Next Generation Search • Larry Page on Google’s integration of Google+ into the next generation of searchInvestor Relations blog • “Today, most search results are generic, so two strangers sitting next to each other in a café will get very similar answers. Yet everyone’s life experiences are unique.” • “Google+ helps solve this problem for us because it enables Google to understand people and their connections.” • “This kind of next-generation search in which Google understands real-world entities—things, not strings—will help improve our results in exciting new ways. It’s about building genuine knowledge into our search engine.” • The message is clear, Google is betting the farm on Google+ and you better too (unless of course you’re just interested in ranking well in Google).

  3. New SPYW Web Results Include: • Personal Results • Photos and posts (your ‘s and those shared with you). • Only you & those you share with can see your privatecontent • Profiles • Both in autocomplete and search results, you’ll find people you’re close to or might be interested in following • People and Pages on Google+ • People profiles and Google+ pages related to a specific topic

  4. Personal Results • Personal Result for “Chikoo” (a fruit) provided by Google’s Amit Singhal, who oversees Google’s ranking algorithm

  5. Profiles

  6. People & Pages On Google+ • Even with Personalization turned off Google+ results returns People and Pages • No Facebook or Twitter Offered

  7. Britney’s Google+ Page

  8. Speculating on the Future • Unless prevented by antitrust violations SPYW and Google+ looks likes it’s here to stay • Potential to make Google+ the communications backbone between 100+ disparate Google applications including: • Google Places • Google Docs • Google Checkout • Android mobile platform • YouTube • Google Analytics • Again from Larry Page Investor Relations blog “Google+ makes sharing super easy by creating a social layer across all our products so users connect with the people who matter to them.”

  9. What are Businesses Doing? • They’re nervous about the way Google has shoved Google+ into the SERP’s because search is how people find products online • The thought leaders and SEO pundits are recommending that businesses jump in now • Many are jumping on board Google+ with a great sense of urgency! • Next slide from and Fishkin at SEOmoz • http://www.seomoz.org/blog/comparing-seo-social-media-as-marketing-channels

  10. Related Information • http://googleblog.blogspot.com/2012/01/search-plus-your-world.html • http://searchengineland.com/two-weeks-in-google-search-plus-your-world-109527 • http://mashable.com/2012/04/05/google-ceo-larry-page/ • http://searchengineland.com/two-google-seo-guides-you-should-read-111703 • http://www.portent.com/blog/internet-marketing/google-plus-box-ranking-factors-report.htm • http://marketingland.com/google-now-forcing-all-new-users-to-create-google-enabled-accounts-3912 • http://searchengineland.com/examples-google-search-plus-drive-facebook-twitter-crazy-107554 • http://www.foxbusiness.com/technology/2012/01/13/google-search-is-discriminatory-violates-antitrust-law/#ixzz1tSogCDgY

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