1 / 5

The task

M2. The task. Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing. What you need to do. Use the same business that you’ve already looked at for this unit (probably Tesco)

gillespie-hehir
Télécharger la présentation

The task

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. M2

  2. The task Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing

  3. What you need to do • Use the same business that you’ve already looked at for this unit (probably Tesco) • Pick three opportunities that the business you have chosen has been able to benefit from that internet marketing provides e.g. • Reaching wider/more distant markets • 24/7 access • Dynamic prices (promotions) • Personalised services / web pages • There are others – check your P4!!!!

  4. What you need to do… 3. Pick three challenges (from your P6!!!) and • Payment security • Meeting customer expectations (e.g. sticking to delivery times!) • Keeping pace with technology • Overload of market feedback • ETC – use your P6!!!!

  5. What you need to do… 4. You then need to explain how this has affected the business (both positively and negatively) 5. For EACH of the opportunities/challenges you look at you need to draw a mini conclusion to say whether or not the business has actually benefitted/suffered from this

More Related