1 / 10

Stakeholder Team

Stakeholder Team. Administrators Meeting Edinburgh 25 February 2013. Who are the Stakeholder Team ?. Mike Thornton Events/Conferences/Visits Alan Addison Events/Conferences/Visits Sue Davies Verifications/Events

ginny
Télécharger la présentation

Stakeholder Team

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Stakeholder Team Administrators Meeting Edinburgh 25 February 2013

  2. Who are the Stakeholder Team ? Mike Thornton Events/Conferences/VisitsAlan Addison Events/Conferences/VisitsSue Davies Verifications/Events (Fiona Mason Security Manager/Edinburgh)(Steve Copeland Global PSN Manager)

  3. Who are the IELTS Stakeholders ? • UK and Ireland focus – global stakeholders/events managed in regionEducation – HE, FE institutions (500), schools, agents • Professional Regulatory Bodies – Health (GMC etc), Legal • Immigration – UKBA, Canadians, New Zealand, Australia • Partners – Cambridge/IDP/BC (Customer Services) • Test Centres in UK – seminars/ new test centres

  4. Why have a Stakeholder Team? • IELTS is growing – greater o’seas mobility, use extended to immigration • Environment is more complex (UKBA) = higher stakes • New competitors in Pearson and Cambridge • Reassurance – relevant, trusted and quality • Protect market, develop new business • Re-connect, manage churn and counter aggressive competitors Android 1.5 or later Market/IELTS Word Power

  5. What does the Stakeholder team do? • Seminars across the UK – 12 per year across the UK - on average 30 stakeholders at each event - Cambridge ELA participate through CEFR/Reliability presentations • Wrap around visits to HEIs with F2F visits • Events attended – 9 in the last year e.g. UKNARIC, UCAS, UKCISA • Quarterly Newsletter reaches 2300 UK contacts - • Verifications – 100 per month + growing • Work with BCCS on improving IELTS enquiry handling • Support investigations work

  6. Forthcoming Seminars for Stakeholders 2013 • Oxford March 7th • Sheffield April 18th • Edinburgh June 5th • Cardiff July 10th • Manchester Sept 25th • Birmingham Oct 16th • London Dec 11th

  7. Verifications – www.ielts.org/trf • Available to ROs once they sign up • 74% of ROs use it; 92% find it high value • gives reasurrance to ROs of TRF authenticity • Free, simple, online and quick • Accesses the Cambridge database • Message is to encourage more use • TC role to support the verifications officer • & to direct Ros to Verifications Service • Numbers @ 100 per month and rising

  8. Test Centres and Seminars • Opportunities to meet local feeder institutions • Networking • Learning more about IELTS • Helping out on the Q and A panel • Why not give a presentation? • “A candidate’s test day experience” • Offers?

  9. How is IELTS viewed by stakeholders? Stakeholders are under pressure from other SELTs Perception that IELTS is static (and the 13 day “delay”) Chinese students - gap between their TRF score and their productive ability

  10. IELTS and the Competition • Stakeholders are reporting that they are coming under pressure to include new SELTs as entry requirements. • What do you see from test centres? • What are the product features which drive customers to IELTS, Pearson Test of English and Cambridge Advanced? • Discuss and feedback on flip charts – thank you!

More Related