Nine Parishes in 90 Days

Nine Parishes in 90 Days Or “X parishes in XX days” : For Division Managers who want to grow and better manage their teams & Dioceses The Year of Faith Campaign Plan Charlie Breeding, RM ~ Queen of Apostles cbreeding@triad.rr.com 336.420.1030 For the 2012 Annual Conference

As a child would ask: Why? • We’ve been called to evangelization, specifically the New Evangelization • At 5 Million CDs distributed & 4,000 parishes, 15 letters of Diocesan support (& recently the Vatican), LCM puts us in the right place with perfect product(s) solutions at the right time. November elections are a call to action. • We have a finite # of parishes, and yet, often the Diocesan list of parishes does not match the NetSuite diocesan listed parishes. ‘Let’s have a reality check’ • At Divisions, who is going after what parish is often uncoordinated, haphazard & little knowledge among DVMs or AMs on who is calling upon whom – yes? • Non-LCM parishes: are they getting called or contacted?Humm..

Our Construct & Foundation • Gather information/discovery which involves some tilling & visibility • Put an “as is situation” stake in the ground, i.e. your “evangelization %” • Provide focus & enlist cooperation by directing AM focus with protection • Control & coordinate with visibility to all AMs in your division • Recognize success

The challenges • AMs don’t get access to NetSuite until after their 3rd parish • New AMs who have a definite # of known parishes to contact succeed more often than those who do not • DVMs can have challenges in managing who is calling upon what parish, and insuring action is taken, notes are documented & your parishes are growing

The opportunity or benefits • Non-LCM parishes get contacted & we grow our base in the Year of Faith • New AMs have a distinct knowledge of which parishes they are targeting over time • We TEACH them to Not get ONE contact, but 3-4 with names & ph#/email. Why is this important? • LCM-Sycamore’s willingness to send effective email campaigns …and the order comes to you! • Through use of CHawkins’ spread sheet, notes can be managed in ONE place • For new AMs who get access to NetSuite, they can transfer their notes to NetSuite resulting a more complete details of parish history & detail

How this works • DVM runs diocesan report showing how many & which parishes are non-LCM ones • DVM recruits her/his AMs to see who will commit to calling one parish a week • DVM, working with AMs, assigns X number of parishes across a team of AMs for making calls during the Year of Faith campaign • Optional, DVM collects call notes into spread sheet (or asks AM to place in spread sheet)

How to measure Success • First by how accurate NetSuite is of the parishes in the diocese – is it 100% accurate? • Second, % of evangelization, # of LCM customers. For example, you have 12% of the total diocesan parishes today. In Jan, 2012, you grew that to 17%. That’s living a year of faith • Thirdly, by reduction in redzone parishes • Subjectively, through success stories • Best measure? Is a volunteer at the parish? How many of the 3 parts of a kickoff is occurring at the parish? (bulletin inserts, pulpit & display)

And how do I engage my AMs? • Start With prayer • By appealing to their nobler motives & virtues; most of you are very good at this.. (see next slide for an example) • By appealing to the concept of focus, & what is doable by just about everyone (one parish a week) • What the TEAM can & will achieve over 90 days • You also plant the seeds that bear fruit in 2013 • Team conference calls – minimum of monthly • Appeal to a common means of managing: Microsoft Excel spread sheet as a bridge to greater NetSuite adoption (putting names & contacts supporting corporate initiatives for which YOU benefit)  • End with prayer…

Results? • Truthful disclaimer: having performed ROI studies, there are too many variables to point to one factor as the main, sole or contributing factor, yet… • Julie Laytham continues to achieve $7K months consistently when other divisions were up-and-down. Ron Doab continues to have consistently high $5K+ months. We know in our heart of hearts that combined teams making new calls ALWAYS produces some results, & that may cause Jesus to smile. • Encourage DVMs to hold bi-weekly conf. calls to give people an opportunity to talk about what’s not working, what’s working & get guidance, counsel, & encouragement to persist in our good intentions. That’s what leaders do… • More to come…with God’s grace

Summary & Questions • How can I get Charlie Hawkins’ spread sheet to see as an example? Email chawkins316@gmail.com • Key take-away: AMs need to do a better job of putting contacts into NetSuite • Other questions? Email cbreeding@triad.rr.com or call (phone # on cover page) • Thanks!

Nine Parishes in 90 Days