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Developing a Membership Orientation Program Building a New Generation for Service

Developing a Membership Orientation Program Building a New Generation for Service. John Hathcock Roswell Lions Club. Who Am I?. Lions Lion for 12 years Past Club President, Secretary and Zone Chair Presented Training in Georgia (MD-18) and Alabama (MD-34)

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Developing a Membership Orientation Program Building a New Generation for Service

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  1. Developing a Membership Orientation ProgramBuilding a New Generation for Service John Hathcock Roswell Lions Club

  2. Who Am I? Lions • Lion for 12 years • Past Club President, Secretary and Zone Chair • Presented Training in Georgia (MD-18) and Alabama (MD-34) • Currently 18-A Membership Orientation Chair Education • BS Mechanical Engineering – Auburn University • MBA – University of Georgia (2012)

  3. What are these things?

  4. The Big Picture: Why is orientation important?

  5. The Big Picture: Why Situational awareness Know how it fits into everything else Maintain focus on the goal

  6. The Big Picture:Do Lions produce a product or provide a service? • “We Serve” motto – providing a service • A successful Lions club serves. • A successful service firm also serves. Can we use concepts from service firms in the operations of a Lions Club?

  7. The Big Picture:When to given an orientation • Before? Or after? You are sellingLionism. Selling comes from Marketing Key components of marketing: • Segmenting • Targeting • Positioning

  8. The Big Picture: Does your club have an identity crisis? Is this what your community says about Lions? Do others know about the good work your club performs? Can all of your members answer the question: WHAT DO LIONS CLUBS DO?

  9. The Big Picture:Membership is a Continuous Process • Recruitment and induction are the first steps in development • Training begins with the first conversation • Prospective/New Members should have a plan for growth and development • The Membership Process is continuous • Mentoring is an excellent approach Kaizen continuous improvement

  10. The Big Picture:Putting it all together • Cog in the wheel • Ongoing process • Part of the club’s culture • Business paralells The Circle of Life in Lions Reinforcing momentum

  11. Establishing Goals: What is an Orientation

  12. It helps to know where you are going…

  13. Preparation is Important • Would you want these people working on your house if they weren’t trained? • Do you think these people believe in preparation?

  14. Think back…why did you join? Boils down to two main reasons 1. Friend or family connection 2. Affinity for core values or projects Everything else can be summarized into these two categories Remember this when orientating and recruiting

  15. What are our goals? • Inform • Involve • Empower A Lion who is informed about their club, will be empowered to be involved and poised for success. SUCCESS IS OUR GOAL!

  16. How do we do it? PLANNING YouR Orientation

  17. What is a proper orientation? • Must be a regular part of the membership process – make it a habit! • Relevant to your clubs activities • Relevant to new members • Topics • Fundamental principles of Lionism • Facts about LCI, Multiple District/District • Facts about your club Don’t just distribute facts – sell them on your club.

  18. Inform:What to cover • Include basics of club operations: • Officers and duties • Club finances • Membership categories/responsibilities • Service and social program/calendar • Your clubs orientation sessions should be • Regularly scheduled • Part of the Membership Process • A habit • Convenient for your target audience • Fun

  19. Involve:Finding Their Thumbscrew • What do your new members like? • What are they interested in? Use activities to find each person’s thumbscrew. • Involved Lions are easier to retain • Involve from the first conversation – look for the match

  20. Resources for Orientation Program • New Member Orientation Guide (Publication ME-13) • Gather facts from: • LCI Website: www.lionsclubs.org • MD 18 Website: www.galions.org • District 18-A Website: www.lionsofga18a.org • Club: Activities, members, your club’s website Remember: It’s not just information!

  21. Blueprint for Membership Development:Mentoring • Use Mentoring Program Guide • Basic Mentoring Guide - MTR 11 • Advanced Mentoring Guide - MTR 12 • Forms long term mentoring relationships: • increase new member buy-in and commitment • provide a one on one development path • creates a natural, responsive feedback loop – address problems when they start

  22. Designing your orientation (10 min) • Use handout to outline your orientation program – that you will propose to your club when you get home • Questions to ask • Single session or multi session? • Which topics? • Local Club Info and activities • District/State/International Info • Lions History • Club operations and member responsibilities • Frequency? Regularly scheduled or at induction? • Venue? • Presenters?

  23. Thank You We Serve

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