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Merchandise

Merchandise. Merchandise. Merchandise Objectives Merchandise Strategy Sponsor Opportunity Guidelines Range of Merchandise Promotional Plans. Merchandise Objectives. Raise awareness and public involvement Raise funds Use merchandise to link some of the best creative talents in Ireland

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Merchandise

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  1. Merchandise

  2. Merchandise • Merchandise Objectives • Merchandise Strategy • Sponsor Opportunity • Guidelines • Range of Merchandise • Promotional Plans

  3. Merchandise Objectives • Raise awareness and public involvement • Raise funds • Use merchandise to link some of the best creative talents in Ireland • Writers • Designers • Craftsmen • Profile sponsors with their key clients, customers and suppliers through very distinctive merchandise • Merchandise legacy

  4. Merchandise Strategy • The best licensing business models • High control over merchandise development • Maximise licensing revenue • Distinctively Irish inspiration • Our writers, artists, designers, folklore and heritage • World class merchandise manufacturers • Consolidate distribution • Clothing – Traditional Craft Company • Giftware – The Shamrock Gift Company • Direct to retail for specialist channel merchandise

  5. Merchandise Strategy • Multi merchandise programme • 2002 National Games • High end exclusive Sponsor merchandise • Parallel flow of sponsor’s exclusive merchandise to mainstream market • Core merchandise programme – for gifting, for self gifting • Christmas 2002 market test • Host towns programme • Children’s merchandise • Post 2003 Games merchandise

  6. Merchandise Strategy • Multi merchandise categories • Art • Crafts • Clothing • Sports • Travel • Print • Confectionery • Mascot

  7. Merchandise Strategy • Multi merchandise channels • Giftware • Tourist • Grocery • Clothing • Confectionery • Jewellery • Bookshops and CTNs • Travel

  8. Range of Merchandise

  9. Range of Merchandise

  10. Range of Merchandise

  11. Sponsor Opportunity - Special Olympics Corporate Gifts • Concept • Each product created through collaboration by two eminent Irish artists, writers, designers, craftsmen etc. • Each product in the programme inspired by ‘Share The Feeling’ 2003 Special Olympics theme • Individual products always signed by its creative collaborators and presented in very special packaging • Each product designed as a corporate gift and exclusively produced in a limited edition for a single sponsor.

  12. Sponsor Opportunity • From premium to mainstream • Use the original artwork / designs, and create product for the mainstream market • The sponsor’s role in facilitating the product’s development, and as a Special Olympics Games sponsor is always acknowledged on a sponsor’s ‘Swing Tag’.

  13. Guidelines • 2 official agencies • Unlicensed merchandise • Look of the Games.

  14. Conclusion Wear our merchandise with pride!

  15. Promotional Plans April 2003 -Launch Event – Press and Sponsors April 2003 -Merchandise brochure June 2003 Merchandise stands at all 2003 venues June 2003 -Games Commemorative Programme High street outlets Cause Related Marketing

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