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The 3 Top Lessons Learnt in Utrecht

The 3 Top Lessons Learnt in Utrecht. SEG mented M arketing for EN ergy efficient T ransport. Lesson 1. Splitting up in segments helps Focus on what is important Employer contacts Does it work? Until now only indications! (high response). Lesson 2.

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The 3 Top Lessons Learnt in Utrecht

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  1. The 3 Top Lessons Learnt in Utrecht SEGmentedMarketing for ENergy efficient Transport

  2. Lesson 1 Splitting up in segments helps Focus on what is important Employer contacts Does it work? Until now only indications! (high response)

  3. Lesson 2 Going through a process with mobility and communication experts cooperating works Better understanding, both of the mobility issues and how communication works

  4. Lesson 3 Connecting to an existing campaigns seems efficient, but might not be Convincing why a campaign has to change is difficult Extra work for intermediate parties who did not agree to this beforehand Saturation in the target group

  5. Lesson 4 Communication and infrastructure should go hand in hand In our case: bicycle parkings!

  6. Lesson 5 If you already score well, you still can improve look for innovation New transport means (e-bike) New communication tools

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