Yue Guo-an Chen Hao Zhang Yanyan

1. Comparison on mate selection criteria between China and the United States:Content analysis of personal advertisements in Tianjin versus in Boston Yue Guo-an Chen Hao Zhang Yanyan Department of Social Psychology, Nankai University, Tianjin, P.R.C.

2. 1. Research Background Personal advertisements provide social psychologists with a rich data source to study the influence of all kinds of variables on mate selection criteria and strategies. The purpose is to explore the psychological characteristics and mechanism of people who use personal ads, a relatively recent unconventional way，to select mates; reveal the regularity and predict the behaviors of human beings. Since the nineteen seventies of last century, there has been three main theories on the personal ads study: evolutionary theory, social learning theory and social exchange theory. Evolutionary Theory（Trivers,1972; Buss, 1985） Social Exchange Theory （Cameron, Oskamp & Sparks,1977） Social Learning Theory （Hayes,1995）

3. 2. Research Approach 2.1. Samples 404 personal advertisements samples in Tianjin (182 males and 222 females) (Newspapers “Night Daily” and “ Daily Update” in Tianjin, Jan. 2004 to May 2004) 432 personal advertisements samples in Boston (182 males and 250 females) (Newspapers “Boston Newspaper” and “Boston Herald Newspaper” in Boston, Dec. 2003 to April 2004.) 2.2. Approach Content Analysis (Cameron,1977;Greenlees,1994；Cicerello,1995；Koziel, 2003)

4. 3.1. Self-descriptions of Tianjin advertisers (top 15) 3. Results

5. The same items of Tianjin male & female advertiser’s self-descriptions (in top 15) The different items of Tianjin male & female advertiser’s self-descriptions (in top 15)

6. 3.2. Self-descriptions of Boston advertisers (top 15)

7. The same items of Boston male & female advertiser’s self-descriptions (in top 15) The different items of Boston male & female advertiser’s self-descriptions (in top 15)

8. 3.3. Tianjin advertiser’s requests for potential partner (top 15)

9. The same requests of Tianjin male & female advertiser’s for potential partner (in top 15) The different requests of Tianjin male & female advertiser’s for potential partner (in top 15)

10. 3.4. Boston advertiser’s requests for potential partner (top 15)

11. The same requests of Boston male & female advertiser’s for potential partner (in top 15) The different requests of Boston male & female advertiser’s for potential partner (in top 15)

12. 3.5. Mean Age Differences between Tianjin advertiser and potential partner

13. 3.6. Mean Age Differences between Boston advertiser and potential partner

14. 4. Conclusions • 1.When self-describing, the male advertisers both in Tianjin and in Boston showed a lot about their financial conditions as an economic security and their commitment to marriage and family, as well as the women made a request for these qualifications. • 2.When self-describing, the female advertisers both in Tianjin and in Boston mentioned more about good feature and body type. And the men asked for these qualifications too. • 3.People in Tianjin cared more about these qualifications mentioned above than people in Boston. • 4. People in Boston showed and were requested more of recreational and mental characteristics than Tianjin people. • 5. Gender distinction is more significant in Tianjin people than in Boston people. • 6. Both in Tianjin and in Boston, the older a male advertiser was, the more willingly he tended to choose a younger female. However, it was not significant for the female. • 7. People in Boston accepted a much wider range on their potential partners’ age than people in Tianjin.

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