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Product Information Sheet

VITA ROMANA SINCE 1875. Product Information Sheet. Pallini Story.

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Product Information Sheet

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  1. VITA ROMANA SINCE 1875 Product Information Sheet

  2. Pallini Story 1875: Nicola Pallini, the founder of Antica Casa Pallini, is the most prominent merchant in Abruzzi. He exported chestnuts, imported coal from Germany, owned the local bank and the largest general store in the area, he made wine and flavored liqueurs that were much loved by locals. 1917: Virgilio, Nicola’s son, moves the distillery to Rome, near the Pantheon and establishes Mistrà Pallini as the predominant anise liqueur enjoyed by the Romans. 1962: Virgilio’s sons, Nicola and Giorgio, move the distillery to via Tiburtina, the production area of Rome, where it is still today and begin producing RomanaSambuca. 1971: Virgilio Pallini Jr, the current CEO, joins the company and builds RomanaSambuca as the No. 1 Sambuca in the United States. 2001: Micaela, Virgilio’s daughter, launches Pallini Limoncello in the US. 2006: Pallini Limoncello is rated 90-95/100 by Wine Enthusiast Magazine. 2009: Pallini Limoncello is distributed in more than 30 countries all over the world and is the No. 1 premium limoncello in the US and duty free market.

  3. PREMIUM SAMBUCA 100% ANICE STELLATO PREMIUM SAMBUCA 100% ANICE STELLATO

  4. KEY FACTS SAMBUCA 313 • 313 Sambuca is a unique liqueur developed from an authentic family recipe. • Heritage Family Company since 1875 • The name 313 comes from the year the emperor Constantino converted the Pantheon from a pagan to a christian temple, and also it is the diatance from the previous Pallini distillery in the center of Rome, via dei Pastini 101, to the Pantheon. • 313 Sambuca is a high quality product, with an excellent session ability and can be enjoyed neat and over ice. • 313 Sambuca has an exclusive and innovative packaging, the only sambuca with a silk screen print label, designed by Klim agency of New York. • 100% Star Anise used to make the Star of the Sambucas. PREMIUM SAMBUCA 100% ANICE STELLATO

  5. PHISICAL AND CHEMICAL PROPERTIES • High Quality Ingredients (100% Star Anise) • Pure neutral alcohol and Italian Sugar • Alcoholic content: 40% • G.M.O.: free • ALLERGEN (ex 2003/89) : free • Colour: cristal clear • Bottle:70 cl. • Gluten free

  6. PRODUCT POSITIONING • Channel focus: • In markets where the category is known: retail trade, starting with small chains and independents. • In markets where there is no Sambuca category : trendy clubs and bars, Italian premium restaurants, hotels bars, meeting points. • Consumer focus: • Target: men/women age 18 - 45 • who socialize at bars and clubs, who enjoy sophisticated mixed drinks and have a taste for quality products. • USP: authentic recipe, more masculine profile. • Drinks recommendation: neat, over ice or flamed with 3 coffee beans

  7. COCKTAILS Mojito 313 4 slices of lime 1 tablespon brown sugar 8 minte leaves 4 cl white Rum 2 cl Sambuca 313 3 dashes of Angostura bitter Serve in a long drink glass and fancy with a sprig of mint. White Brown 313 1,5 cl Sambuca 313 1,5 cl Irish cream 1 cl single cream Serve in a short shot and fancy with cocao powder.

  8. COCKTAILS 100% (A)nice 3 cl Sambuca 313 4 cl fresh Sweet&Sour Sheker Serve in martin glass with a Cherry TM 313 3 cl Sambuca 313 10 cl Tonic water 2 cl mint syrup Serve in a high tumbler glass and fancy with mintl eaves.

  9. COCKTAILS 2 oz. Sambuca “313” 1 oz. Lemon Juice 3 oz. Sparkling Galvanina Water 2 oz. Fresh Cucumber Preparation:Muddle the cucumber in a mixing glass, add Sambuca “313” and the lemon juice. Shake well with ice and strain into a glass filled with ice. Top with sparkling water.

  10. CAFFÉ ALLA ROMANA 2 or 3 cl Sambuca “313” in an excellent Espresso !

  11. SAMBUCA « 313 » Mosca

  12. TECHINICAL DETAILS SAMBUCA “313”

  13. OUR AWARDS Bronze Medal Spirits International Challenge 2010 GOLD Medal ISW, 2011

  14. Grazie ENJOY OUR ROMAN LIFE !

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