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Publicity, Media and EWB-USA

Publicity, Media and EWB-USA. Why Telling your Story makes a Difference. WHO AM I?. Jenny Starkey EWB-USA Communications Manager NAU Alumni – Communications Studies DU Alumni – PR and International Communication. YOU CAN CONTACT ME! 720-204-3208 | jenny.starkey@ewb-usa.org.

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Publicity, Media and EWB-USA

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  1. Publicity, Media and EWB-USA Why Telling your Story makes a Difference

  2. WHO AM I? Jenny Starkey EWB-USA Communications Manager NAU Alumni – Communications Studies DU Alumni – PR and International Communication YOU CAN CONTACT ME! 720-204-3208 | jenny.starkey@ewb-usa.org

  3. Advertising MarketingBranding PR– oh my!?

  4. What is Branding?

  5. Branding Examples

  6. How EWB-USA Uses Branding

  7. What is Advertising?

  8. Advertising Examples

  9. How EWB-USA Uses Advertising • CO Gives Day • Business Journals • PSAs (free form of advertising) • Google AdWords (another Freebie) • Direct Mail campaigns • Eblasts to members

  10. What is Public Relations?

  11. PR Examples

  12. How EWB-USA Uses PR • To increase awareness • To increase interest • To increase donations • To create awareness and dialogue • To create understanding • To make change

  13. What is Marketing?

  14. Marketing Examples Apple vs Microsoft

  15. How EWB-USA Uses Marketing • To work with members • To work with donors • To grow the organization • To increase awareness • To become experts in the field

  16. So what do we do, Jenny?! PR!

  17. But what about… Advertising MarketingBranding – oh my!?

  18. So What is PR? • Acting as a public face of the organization • Using the news or business press to carry positive stories about your chapter and your projects • Cultivatinga good relationship with local press • Becoming aware of opportunities that fit your chapters needs

  19. WORKING WITH THE MEDIA • Whatdo you want to say? • Is it news worthy and interesting? • Is it timely and appropriate? • Whodo you want to say it to?

  20. WORKING WITH THE MEDIA • Be prepared  • Key messages • Think like a reporter • Use the "blocking and bridging" technique to steer answers in the right direction • Never lie to a reporter or say "no comment." • For TV interviews, look comfortable and feel conversational

  21. Resources and Tools • Chapter resources from National • 512 Project Profile • Key Messaging Document • Identity and Style Guideline • Communications Toolkit • Website • Social Media • Coming Soon! • Press Kits • Copy and paste press releases • Chapter postcards and fliers • Updated identity guide and chapter newsletter templates • Conference breakouts

  22. It’s Right Here!

  23. SUCCESS!

  24. ARE YOU FOLLOWING EWB-USA? facebook.com/ewbusa twitter.com/ewbusa youtube.com/ewbusa www.ewb-usa.org

  25. STAY IN TOUCH • I want to hear your stories, your successes, watch your videos, see you pictures, answer your questions… • jenny.starkey@ewb-usa.org • 720-204-3208 • FOLLOW: Katya’s Non-profit Marketing Blog • http://www.nonprofitmarketingblog.com/

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