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Introducing HP’s MSA 2040 Storage Redefining Entry SANs…Again

Introducing HP’s MSA 2040 Storage Redefining Entry SANs…Again. June 2013. Agenda. MSA Family Overview MSA 2040 Product Overview MSA 2040 Performance Common Use Cases Services and Warranty Summary. MSA’s Heritage and Proven Track Record.

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Introducing HP’s MSA 2040 Storage Redefining Entry SANs…Again

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  1. Introducing HP’sMSA 2040 Storage Redefining Entry SANs…Again June 2013

  2. Agenda • MSA Family Overview • MSA 2040 Product Overview • MSA 2040 Performance • Common Use Cases • Services and Warranty • Summary

  3. MSA’s Heritage and Proven Track Record HP has demonstrated Entry SAN leadership with MSA for >15 years • The Numbers Speak for Themselves! • Where is all started… • MSA 500/1000/1500 – Over 200,000 units shipped in10 years • Four generations of innovation with the MSA 2000 architecture • Over 170,000 units shipped since 2008! • The Secrets to MSA’s success and longevity? • Innovation • MSA does what others copy - Market leader and numerous industry firsts • ProLiant and BladeSystems DNA • Truly “Better Together” • HP has had a consistent Entry Storage Strategy • Our competition has struggled. Customers have been “stranded on dead-end” platforms • Changes in relationships Vendor M&A “issues”

  4. MSA in the News • Announcement Coverage of MSA 2040:

  5. HP ProLiant Servers & MSA Storage: Better Together for 15 years…and counting + • Gen8 Server innovations MSA Shared Storage • MSA designed for and integrates well within ProLiant server ecosystem • DAS to SAN transitions – Save time and money spent managing storage islands • Boost performance with newer server host interconnects • Cut footprint, Reduce heat – More IT on less hardware

  6. MSA Family Overview

  7. HP MSA Family Spans the Entry Storage Spectrum Building on the Number 1 Position in Entry-Level External Storage NEW Over 370,000 users already enjoy MSA’s unmatched affordability MSA 2040 Budget OptimizedStarting below $6K Performance OptimizedSSD Support 8Gb/16Gb FC 80,000+ IOPS MSA 2000 (formerly HP P2000 G3)

  8. MSA 2000 Drives Entry SAN Adoption Simple Efficient Affordable MSA Storage Unmatched Balance - predictable performance – at an excellent entry price Extend your ROI Upgradable to MSA 2040 Unlock Storage Efficiencies with consolidation and entry virtualization Flexible architecture Simpleto Setup Simpleto Manage

  9. HP MSA 2000 Industry’s leading Entry SAN Array delivers unmatched value • Simple: Worry-free shared storage for HP Server customers • SMB or HP Converged System building block with ProLiant-familiar management • Efficient: Flexible, modular design with few limitations, solid data services standard • 5 dedicated controller models (FC, SAS, iSCSI), 64 snapshots standard, full hypervisor integration • Affordable: Entry configurations starting at under $6000 • Predictable performance, expandable capacity at impressive entry price points • Fully upgradable to MSA 2040 with data-in-place upgrades – Extends ROI

  10. MSA 2040 Redefining Entry SAN Efficiency Simple Fast Futureproof MSA Storage SSD Boost ROI Entry SAN Performance to a whole new level Up to 4x IOPS over competitionLeverage SSD investments Boost VM/Application response Flexible architecture Simpleto Setup Simpleto Manage Unmatched Investment Protection Support for 8Gb or 16Gb FC now! Unheard of Upgradability4th Gen of MSA’s unique Data-in-Place upgrades

  11. New: HP MSA 2040 Over 370,000 users already enjoy MSA’s unmatched affordability • Simple: Worry-free shared storage for HP Server customers • SMB or HP Converged System building block with ProLiant-familiar management • Fast: Up to 4X faster performance than MSA 2000 and Competitive Entry Arrays • 4GB cache per controller, SSD support and architecture optimized for performance • Futureproof: 2x the FC bandwidth and the first Entry Array with 16Gb FC • Single 4-port Converged SAN Controller supports Fibre Channel/iSCSI* • Continues MSA Family’s unique data-in-place upgrades, Bumps SFF scalable to 199 HDDs * 1 GbE and 10GbE iSCSI supported in a future release

  12. Simplicity The secret to MSA’s success in the Entry SAN segment SAN’s for IT Generalists: Shorten the Learning Curve Field-proven, graphical embedded Web-based Interface (WBI) Similar look and feel to HP ProLiant users Flexible Architecture: Choices are a benefit MSA make standard Pick your HDD form-factor (SFF or LFF), Pick you HDD performance (Ent SAS, SAS Midline) Add Disk Expansions as your needs change Tools help you manage 1 or many: Leverage MSA Fleet Management Tools On-board and host-based management tools augment OS and hypervisor views Navigate Firmware Upgrades with ease, monitor the performance of MSA array(s) Embedded SSD wear gauge

  13. Fast Performance matters! Get what you pay for More than “Check-Box” support for SSDs: Over 80k IOPS Host more VMs on less hardware, Deliver better application performance Decrease latency … and do this for all applications sharing the array SSDs are more expensive than spinning HDDs. Make sure you will get what you pay for. Incredible Sequential Performance: Capable of over 6 GB/sec Steam move videos, Store large images quicker – Key performance metric for many applications/industries Leverage latest Host Interface Innovations: 1st Entry Array to support 16Gb FC Host interfaces are always evolving, can your array adapt? The MSA 2040 can! Aggregate Host Interface Traffic: 4-Ports per controller Flexible Converged SAN Controller with upgradable SFP modules to define SAN type

  14. Futureproof Don’t get left behind as technologies evolve Built for Evolution: Converged SAN Controller provides choice Design allows you to swap SFP modules (8Gb and 16Gb FC available now) Converged SAN delivers FC or iSCSI* capabilities on same controller Unmatched upgrade: 4 generations of Data-in-Place Upgrades Data-in-Place upgrade feature eliminates need for data migrations Quicker and less risky upgrades Expansion Capabilities: Up to 7 LFF or SFF Drive Expansions Don’t worry about capacity growth and tight planning Mix and match LFF and SFF HDD capacities as needed * - Coming in future release

  15. The MSA Portfolio – Spanning the Entry SAN Spectrum Flexibility, solid predictable performance, proven reliability, unmatched affordability MSA 2000 MSA 2040 Budget-optimized Performance-optimized High Performance 4 Port Converged SAN Controller 4GB Cache per Controller SSD Support with integrated “wear gauge” Support for Next Gen Host Interfaces Expanded SFF scalability to 199 drives Entry SAN Performance Leader 5 Dedicated Controllers 2GB Cache per Controller Solid Performance – Lowest Entry price point Upgradeable to MSA 2040 with Data-in-Place Upgrades Entry SAN Price Leader

  16. Building on a Winning Architecture – The MSA 20004 Generations and counting - Added New - Enhanced Host Interface Progression (# ports/interfaces) Controller or System Attributes Data Services Progression * - Coming in future release Data-in-place Upgrades Between Generations Best in Class Quality – Building on one solid architecture

  17. MSA 2040 Technical Details

  18. * - Coming in future release SFF Chassis – 24 Drives LFF Chassis – 12 Drives Disk Enclosures D2700 – 25 SFF Drives MSA 2040 – 12 LFF Drives HP MSA 2040 Configurations – At a Glance Converged SAN Controller - FC, iSCSI • MSA 2040 Key Features • 2X to 4X performance increase over currently shipping Entry SAN arrays • 4 Ports and 4GB Cache/controller • SSD Support w/integrated Wear Gauge • Newest host interface choices: • 4/8/16Gb FC (initial release) • 1GbE * and 10GbE* iSCSI • 6Gb SAS Backend (to HDDs) • Added support for up to 7 Disk Enclosures (both SFF and/or LFF) • Up to 199 SFF or 96 LFF drives • Continue MSA’s upgrade heritage with Data-in-Place Upgrades from MSA P2000 G3 • Continue rich OS/Hypervisor integration – MS, VMware and others • Rich embedded and host-based management tools: CLI, Web UI, SMI-S 8/16Gb FC (Initial release) 1GbE*/10GbE * (future) Chassis Options Drive Options • SSD • SAS • MDL SAS 199 SFF Drives 96 LFF Drives

  19. What’s New in the Fourth Generation MSA 2000 Array? • 4 Port Converged SAN Controller supporting Fiber Channel and/or iSCSI* • Host Interface defined by SFP modules • Fiber Channel SFPs: • 8Gb (auto-negotiates to 4Gb if needed) • 16Gb SFP (auto-negotiates to 4Gb/8Gb if needed) • 1GbE * or 10GbE iSCSI* - Support for FC/iSCSI Mixed Mode configurations* • Up to 4x performance over competition/MSA 2000 (depending on I/O type) • 2x cache over MSA 2000 (now with 4GB/controller) • SSD support with integrated “wear gauge” • Added HDD Capacity Expansion • Increased SFF scalability – 1 array + 7 Disk Enclosures for both LFF and/or SFF * - Coming in future release

  20. SFP Modules - 8Gb FC - 16Gb FC - 1GbE * or 10GbE iSCSI * Next Gen MSA 2040 Array Converged SAN Controller Detail 4 Port Converged SAN Controller - SFP modules define SAN interface personality LED Indicators SAS Expansion Port USB Management Port Network Management Port * - Coming in future release

  21. HP MSA 2040 Storage Arrays Building on the MSA P2000 heritage – Taking MSA to the next level HP MSA 2040 LFF Array HP MSA 2040 SFF Array • More HDDs in less space with new SFF HDDs • 2U with 24 SFF HDD bays • Leverage the latest modern LFF HDDs • 2U with 12 LFF HDD bays • MSA Architecture Attributes • Dual Controller Active-Active design • Redundant data paths, dual power supplies • 6Gb SAS internal infrastructure to HDDs • New Controller Attributes • 4 GB cache per controller • 4 Converged SAN ports per controller • Support for SFF SSDs with integrated wear gauge

  22. Unmatched Scalability with the HP MSA 2040 Mix and Match LFF and/or SFF Disk Enclosure MSA 2040 SFF Disk Enclosure MSA 2040 LFF Disk Enclosure • 2U with 12 LFF HDD bays • 2U with 25 SFF HDD bays • Scale up as you grow: • up to 7 Disk Enclosures • Mix LFF and/or SFF Disk Enclosures • Up to 96 LFF HDDs (288TB with 3TB LFF drives) • Up to 199 SFF HDDs (199TB with 1TB SFF drives)

  23. New MSA 2040’s Data Services/Ecosystem IntegrationBuilds on today’s MSA 2000 Firmware (T250) capabilities at initial release

  24. Operating Systems Supported • Microsoft Windows Server 2012 • Microsoft Windows Server 2008 • Microsoft Hyper-V • HP-UX • VMware 4.1 and 5.0 • Red Hat Linux (32/64) • SuSE SLES (32/64) • Other OS’s in qualification process. Check SPOCK for latest OS Support details http://h20272.www2.hp.com/ - requires free registration/login

  25. MSA 2040 – Supported HDDs/SSDs

  26. MSA Upgrades Leverage your investments – Boost your performance • Customer Benefits • Dramatic performance increase – up to 3.6x increase in IOPS or Sequential throughput (GB/s) • Double controller Cache from 2GB to 4GB on new Converged SAN Controller • Add support for SSD drives with integrated “wear gauge” • Leverage the latest 8Gb to 16Gb Fibre Channel technology • Added SFF Expansion Capability – 27% capacity increase from 149 to199 SFF HDDs • Trouble-free Data-in-Place Upgrades – No requirement for data migration • Logistics • MSA P2000 G3 units can be upgraded to MSA 2040 • Requires replacement of controllers (to MSA 2040 Converged SAN Controllers) • Hard Drive investment can be leveraged through Data-in-Place Upgrades • MSA 2040 does not support SATA Hard Drives • Upgrade process must upgrade to MSA 2040 Chassis if SSD’s are to be used SSD Boost ROI

  27. MSA 2040 Performance

  28. MSA 2040 Array Performance – Start with Workloads Leveraging Performance? Which workloads can benefit? • Virtualization – “Tool is evolving IT to be ultra-efficient – drive utilization up” • Hypervisors are making traditional HW act more like cloud • Transition from physical to virtual servers is shifting workload towards random I/O • Data blender - workload from hypervisor randomized by multiple virtualized data streams • Higher transactional performance is required to compete – Random I/O performance is critical • OLTP Workloads – Transaction speed counts • Database applications, Messaging are most common • DB performance is best suited with a hybrid approach Enterprise SAS HDD for database tables – spindles drive IOPS SSD for index/tempDB data – ultra-low latency, accessed frequently • Sequential Workloads – Throughput and transfer rate count • Media & Entertainment, Oil & Gas, Imaging • High sequential data streams, typically w/low tolerance for latency

  29. MSA 2040 Controller Architecture – Built for Speed Performance Changes vs. MSA 2000 MSA Storage • MSA 2040 delivers >2x to 4x performance over MSA 2000 How? • Doubled the host connect ports to 4 ports/controller • Leverage latest SAN technologies – 16Gb FC, 10 GbE iSCSI • Wider/faster internal busses, Faster I/O Storage Controller • RAID engine enhancements, Faster memory interface – DDR3 • More cache – 4GB per controller Architecture maximizes investment $ and turns them into IOPS • MSA 2040 SSD support becomes useable…not just a checkbox • SSDs won’t solve all problems. MSA 2040 makes sure you will get what you pay for • Boosts Random I/O Performance – key for virtualization and databases • Increased Sequential Throughput with reduced maximum latency • Crucial for high sequential workloads like Media and Entertainment

  30. Where to Deploy SSDs - Understanding the Workloads • Applications which require large spindle counts • High Random I/O requirements • Smaller foot print • Lower TCO • Virtualized Environments • Use SSD tier to support demands of high random workloads (OS boot, file serving…) • Use HDD tier for lower performance mixed workload, dedicated LUN and archive • Databases, OLTP • Use SSD tier for logs and tempDB (high transaction workload) • Use HDD tier for less frequently accessed database tables

  31. Best Practices: Sizing SSDs for Best Performance/Value • SSD Background • SSD cost 10x more $/GB than HDD but 10x less in $/IOps • SDD required for top random performance • Determine SSD pool capacity based on the size of the random workload data set • HDDs are fine for sequential workloads • Number of SSDs is not limited by array SSD/System Performance • MSA 2040 Best Practices • Min 4 SSD, 1 mirrored pair per controller • Size SSD capacity to application(s) • Use parity RAID for larger deployments

  32. MSA 2040 Use Cases

  33. Use Case - Entry-Level Consolidation • Scenario/Customer Pain Points • Silos of storage leading to management overhead, wasted capacity increased TCO • Customers are not always storage experts – Solution needs to be simple to deploy and manage • Typical Solution Attributes: • Shared storage to consolidate storage across compute nodes • Leveraging virtualization technologies as a part of the transition • Added data availability and protection • The MSA 2040 and Entry-Level Consolidation • Excellent Price/Performance and Price/Capacity • Often deployed during ProLiant server refresh activities • Fast recovery (snapshots), Backup (application consistent - VSS), Disaster Recovery (Remote Snap)

  34. Use Case – Remote Office/Branch Office • Scenario/Customer Pain Points • Remote/Branch solution is, by nature, duplicated X times • Storage solution must be cost effective – Savings here a multiplied by X sites • ROBO Solutions (Compute, Network, Storage) – Again multiplied by X sites • Centralizing control, facilitating simple day-to-day remote office interactions • Repeatability is Critical • Typical Solution Attributes: • Most leverage virtualization for management simplicity • Solution defined by HQ IT, deployed, managed locally (with oversight from HQ) • The MSA 2040 and ROBO Deployments • Excellent Price/Performance and Price/Capacity metrics • Strong management toolset • Virtualization integration • Proven ROBO track record • HP solution support infrastructure

  35. Use Case – Departmental Block Storage • Scenario/Customer Pain Points • Users typically have solid understanding of Mid-Range and/or Enterprise Storage but need a solid block-level storage array to meet a departmental need • Customer’s departmental requirement must “align” with the datacenter infrastructure – Need to “Fit In” • Typical Solution Attributes: • Virtualization is almost standard and fairly “evolved” • Backup, Disaster Recovery and Business Continuance infrastructure usually exists • The MSA 2000 and Departmental Use Cases • Excellent Price/Performance and Price/Capacity • Flexibility with Host Interface connections • DR functionality bundled in • Advanced virtualization integration

  36. MSA 2000 Use Cases – Building Block Storage for Scale-out Applications • Scenario/Customer Pain Points • Modern “Scale-Out” applications must take into account financial dynamics driven by hyper-growth seen in new connected environments • Can’t buy it all up front • Can’t risk delays when growth takes off • HW under these new Apps needs to be deployed using JIT (just in time) – a modern manufacturing/supply chain trick applied to storage • Typical Solution Attributes: • Best Cost/Performance metrics - $/IOPS $/GBs $/TB • Users demand solid, predictable performance and quality at a cost which can be scaled. App Architects think in: IOPS/user $/VM • MSA and Scale-Out Building Block Storage Value Proposition • Excellent Price/ Big Performance – translates the 4x IOPS to $ quickly • Proven field tested reliability, HP brand coupled with HP Servers

  37. MSA 2000 Use Cases – DR Repository/Archive • Scenario/Customer Pain Points • Users want reliable/inexpensive shared storage to store snapshots, copies or archives • Need solid sequential throughput speed, shared storage capabilities, flexible on host interconnects • Storing this data on expensive mid-range arrays is cost prohibitive/limiting • Typical Solution Attributes: • Support for latest high capacity/low cost SAS Mid-line hard drives • Ability to scale HDD count as achieve grows • Still on spinning media, reasonable retrievable speeds • MSA and Repository/Archive Use Cases • Solid Price/Performance and excellent Price/Capacity metrics • Flexibility with Host Interface connections • DR functionality bundled in

  38. MSA 2040 Warranty

  39. Hardware Warranty includes 3 Years Parts Only Exchange, Next Business Day, Normal Business Hours. Optional Software -- HP warrants only that the Software media will be free of physical defects for a period of ninety (90) days from delivery. Note: If support and updates are desired for bundled software functionalities (such as 64 LTU Snap and/or Volume Copy etc in the MSA 2040 product) a combination HW + SW support care pack must be purchased. This would either be SupportPlus or SupportPlus24. Warranty Included with MSA 2040 39 39

  40. Recommended Support Service MSA Storage

  41. Recommended Deployment Service(s) MSA Storage

  42. Recommended Additional Service MSA Storage 42 42

  43. Optional Services MSA Storage 43

  44. Summary

  45. Delivering Unmatched Value/Performance in Entry SAN Flexibility, solid predictable performance, proven reliability, unmatched affordability MSA 2000 MSA 2040 Budget-optimized Performance-optimized High Performance 4 Port Converged SAN Controller 4GB Cache per Controller SSD Support with integrated “wear gauge” Support for Next Gen Host Interfaces Expanded SFF scalability to 199 drives Entry SAN Performance Leader 5 Dedicated Controllers 2GB Cache per Controller Solid Performance – Lowest Entry price point Upgradeable to MSA 2040 with Data-in-Place Upgrades Entry SAN Price Leader

  46. New MSA 2040 Builds on Rich MSA Heritage Redefining the Leadership Position in Entry SAN…Again! MSA Storage Simple MSA 2040 Fast Futureproof HP MSA 2000 set the bar high.The MSA 2040 moves it even higher!

  47. Thank You!

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