Promising Innovative Outreach Strategies: What Have We Seen?

1. Promising Innovative Outreach Strategies: What Have We Seen? Dayanne Leal Deputy Director Best Practices Institute Enroll America

2. Customizing Your Message Helps Reaching Consumers: Ideas that Seem to Work Thinking Outside The Box Contents

3. Enroll America’s Mission: Maximize Coverage For Uninsured Americans Enroll America is executing a national education and enrollment campaign 1. Educate and Engage 2. Mobilize to Enroll 3. Work with Partners to Ensure System works Successful implementation of ACA requires all-out effort by government, not-for-profits, insurers, hospitals, community health centers, health providers, and others.

4. Enroll America Works With An Array Of Partners Many stakeholders play a role in a successful enrollment effort, including: Retailers, consumer groups, hospitals, insurers, faith-based groups, business, labor, civic groups, community health centers, drug companies, and grassroots volunteers Sampling of Partners

5. Customizing Your Message Helps

6. Public Awareness of the New Coverage? What percentage of uninsured people do you think still were unaware of the new coverage options by November 2013?

7. The Uninsured Still Don’t Know about their Options November 2012 November 2013 of the uninsured don’t know about the new health insurance options of the uninsured don’t know about the new health insurance marketplace options 38% 78% We still have work to do, but the uninsured are hearing more and more about the new options available to them Lack of awareness provides opportunity for education with effective messaging Sources: Enroll America, November 2012; Kaiser Family Foundation November 2013

8. Barriers to Enrollment: Lack of Facts about Coverage and Financial Help • Source: Perry Undem commissioned by Enroll America, December 2013

9. Barriers to Enrollment: African American, Latinos and Young Adults Need More Help Source: Enroll America Chase Program, December 2013 • African Americans and Latinos report the least success enrolling. • Latinos are generally much less likely to attempt to enroll (78% are reporting not having attempted). • 27% of young adults 18-34 attempted to enroll, versus 39% of older adults 55-64.

10. Reaching Consumers: Ideas that Seem to Work

11. Targeting the African American Community • Some Specific Examples: • Faith-Based outreach happening in Chicago, Detroit, Cleveland, Columbus, Philadelphia, Pittsburgh, DC, Raleigh, Charlotte, Jacksonville, Tallahassee, Atlanta, Dallas, and Houston. • The pastor raises awareness about health coverage options to the congregation during a service. • Staff/volunteers provide information after the service, and/or • Navigators conduct enrollment on site.

12. Targeting the Latino Community • Some Specific Examples: • Specific Latino enrollment summits planned in: Texas, Florida, Georgia, Arizona, Michigan, Illinois, Pennsylvania, Wisconsin, North Carolina and Ohio. • Connecticut: • Interviews through local, free Spanish Language radio and Newspapers. • Distributing bilingual materials at supermarkets and bodegas frequented by Latinos.

13. Targeting the Youth Community • Some Specific Examples: • Enrollment events at Miami Dade Community College and City Colleges in Chicago.

14. Rural Outreach Some Specific Examples: • Arkansas: Speakers’ Bureau based out of “Home Town Health” units in each county in the state. • Helped spread the word in rural areas and cities alike. • Relies on volunteer speakers to get the word out. • Connecticut: Flyer promoting health coverage to individuals who are enrolled in the state’s energy assistance program.

15. Small Business Outreach Reaching Consumers at the Grocery Store Pharmacy in Pennsylvania • Strategies: • Place flyers at local businesses: barber shops, beauty salons, car washes, laundromats, supermarkets, fire station, local bars and restaurants, etc. • Talk to consumers.

16. In-Reach at Health Centers, Hospitals and Integrated Health Systems Some Specific Examples: • Indiana: • Gathering patient income data • Financial office • Signage and buttons • Arizona • Culture of coverage • Staff is equipped to inform patients • Financial literacy • Colorado • Ipad in the waiting rooms for patients to navigate the enrollment process

17. Thinking Outside The Box

18. Creative Ideas and Lessons Learned from Medicaid and CHIP • Successful Phone-a-thons in partnership with the media in Ohio, Maine, Arizona and Pennsylvania. • Everyone can play a role: • Partner with a local pizza place and ask them to add a sticker to their pizza boxes. • Partner with the local movie theater for earned media opportunities, i.e. during movie previews.

19. More Resources Visit Us For More Information On: Best practices in outreach & enrollment Messaging research Premium calculator Local help finder tool Mapping tools Outreach toolkits …and more!

20. Questions? Dayanne Leal Deputy Director Best Practices Institute dleal@enrollamerica.org 617-999-5971 Visit us at EnrollAmerica.org