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online video ads - Google AdSense Video Advertisement

online video ads - Google AdSense Video Advertisement. 資工四 93321031 袁佩瑄 2008/6/12. Outline. AdWord vs. AdSense Work principle Video Advertising Solutions Pros. & Cons. Example. AdWord vs. AdSense. create advertisements which will appear on

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online video ads - Google AdSense Video Advertisement

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  1. online videoads-Google AdSense Video Advertisement 資工四 93321031 袁佩瑄 2008/6/12

  2. Outline • AdWord vs. AdSense • Work principle • Video Advertising Solutions • Pros. & Cons. • Example

  3. AdWord vs. AdSense • create advertisements which will appear on • relevant Google search results pages and our network of partner sites • individuals' websites, then Google pays web publishers . ex:for content, for search …

  4. Work principle 12. Publisher earn some money 3. Give me some ads 9. 1. Add javascript 5. Nothing or public service ads 10b. a takeout ads 4. No 6. A robot will browse the page 7. Server analysis content ex: pizza*20.Puli*6 10a. Yes 2. 8. 11. Just like my mind and click the ads 13.

  5. Video Advertising Solutions Publishers • AdSense for video Beta • For your Flash video player ex. • AdSense video units • Taiwan : not available • YouTube + AdSense ex. • YouTube Partner Program

  6. Pros. & Cons. • Individual type marketing • Google Analytics • Can’t detect from Firefox • Not correct clicks • choose the ads time by yourself • Repeat the video ads

  7. The End

  8. Reference • http://www.google.com/ads/ • http://adsense-tw.com/

  9. Example：Animated overlay ads CPM(cost-per-thousand-impressions)

  10. Example：Text overlay ads • http://www.google.com/ads/videoadsolutions/demos.html CPC(cost-per-click ) back

  11. Example : AdSense video units Companion Ads video content Text Ads back

  12. Example：click-to-play video ads back

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