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MARKETING IDEAS TO BOOST THE RETAIL SALES IN YOUR SALON

Owning a hair salon in Vadodara is both great fun as well as a rewarding experience but at the same time it can include a lot of hard work as well and can be very tough at times. Creating a client loyalty is tough and maintaining that loyalty is even tougher. And retaining the clients can help keep the marketing costs low and the growth rate high for your beauty parlour in Vadodara.

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MARKETING IDEAS TO BOOST THE RETAIL SALES IN YOUR SALON

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  1. Marketing ideas to boost the retail sales in your salon

  2. Owning a hair salon in Vadodara is both great fun as well as a rewarding experience but at the same time it can include a lot of hard work as well and can be very tough at times. Creating a client loyalty is tough and maintaining that loyalty is even tougher. And retaining the clients can help keep the marketing costs low and the growth rate high for your beauty Parlour in Vadodara.

  3. Here are a few marketing ideas to boost the retail sales in your salon: Sell retail products at your reception. Consider the payment section in the supermarkets. They are surrounded by small and minute items which creates a temptation and makes you think that you may need some of them as well. The same can be applied in your hair salon business as well. The background of the reception can be adorned with small retail items. You can place a basket of minute items such as hair spray and skin care products on the reception desk. Most people would be tempted to purchase these items at the last moment.

  4. Eyes right can boost the retail sales for your salon. Generally, people tend to head towards the right after entering any place. It is a behaviors that just happens unconsciously probably because most of them are right-handed. Therefore make sure that if the hair salon has any kind of bargains or special offers, along with the primary retail products are placed on the area at the right side from the entrance, so as to entice the customers as soon as they walk in the salon.

  5. Retail products should have maximum visibility. On the retail shelving, try to create focal point at the eye level. A brand new shampoo can be the focal point, along with complementary items like styling products, conditioner, etc. placed nearby. Make sure that the retail products are displayed in a manner that is visually balanced. Dark colors appear heavier than the light ones. So place the products with dark colors at a lower point and lighter colors at the top.

  6. Keep the retail simple. Arrange the products in such a manner that it is easier for clients to find what they are actually looking for. Place similar product like products for bridal makeup Vadodara, or products belonging to the same brand together. Too often, the salons make the mistake to arranging products without consistency, each shelf having different arrangement than others.

  7. Clean up retail. Keep the place clean. There should be no excuse of being understaffed or being too busy when it comes to keeping the place clean and tidy. Hair salons, in particular are dusty places as people come and go all the time, so it is important that you have a dedicated staff to take care of cleanliness. Keep the retail suppliers on toes. Make sure you get the best discounts and deals from your supplier. Don’t shy away from asking for discounts, samples, service, prizes, etc.

  8. Thank You For More Details Click Here : http://groominglounge.in/

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