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Welcome to e BRANDkit™ Online Tutorial

Welcome to e BRANDkit™ Online Tutorial. Click on a topic. LOGIN. BUILDING PRINT MATERIALS. HOME PAGE AND NAVIGATION. PRODUCT TAGS ( e TAG). IMAGE LIBRARY. AD ARCHIVES. CREATIVE WORKS (CWDL). AGENCY LOGIN. PROMOTIONS. SPECIAL PROGRAMS. CO-OP MATERIALS. e BRANDkit™ SUPPORT.

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Welcome to e BRANDkit™ Online Tutorial

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  1. Welcome to eBRANDkit™Online Tutorial Click on a topic LOGIN BUILDING PRINT MATERIALS HOME PAGE AND NAVIGATION PRODUCT TAGS (eTAG) IMAGE LIBRARY AD ARCHIVES CREATIVE WORKS (CWDL) AGENCY LOGIN PROMOTIONS SPECIAL PROGRAMS CO-OP MATERIALS eBRANDkit™ SUPPORT QUICK REFERENCE GUIDE NEXT

  2. There are two ways to get to eBRANDkit™… Dealer Back Room(if applicable) WhirlpoolWeb World whirlpoolwebworld.com Login to Whirlpool Web World or your dealer back room and click the eBRANDkit™ link

  3. Login to eBRANDkit™ with your Whirlpool Account Number (“sold to” number) in both fields NOTE: DO NOTuse your Webworld Username at eBRANDkit™

  4. Select the brand you want to work with

  5. From the Home Page, you can: • Download ad imagery • Preview upcoming CoMarketing andNational Consumer promotions • Build ads from pre-designed templates • Order co-op TV spots and download radio scripts • Build in-store product tags • Order POS materials

  6. Use the main navigation bar to go to any of the key features of eBRANDkit™. This navigation bar is available from any eBRANDkit™ screen.

  7. For help, use Help and FAQs, or call the help line Monday-Friday 9am-5pm ET.

  8. Use the bottom navigation bar to jump to other Whirlpool Corporation tools to support your advertising and sales efforts.

  9. The Image Library eBRANDkit™ features an extensive image library. Here you can download elements to use in your ad layouts.

  10. Type in a model number or keyword and click GO... …or select search criteria from easy-to-use pull-down menus.

  11. From the results page you can preview images, download images to your computer, or add a group of images to your cart.

  12. 1 • Clicking Preview brings up a screen with more detail. From here you can: • Right-click the picture to download a low-res version • Download the high-res version • Add the image to your cart 2 3

  13. If you have added images to your cart, access the cart by clicking View Cart.

  14. 1 • From the Cart screen, you can: • Download or remove the images, or • Click Get Items to email the images 2

  15. If you selected Get Items, fill in up to three email addresses and click Submit. An email will be sent with a link back to these images.

  16. 1 2 • Selecting Download brings up the Windows download box. • Tell the system where to Save the file and it will download to that location on your computer.

  17. The eBRANDkit™ image database includes product blocks developed specifically to support your advertising…

  18. …a variety of Hero Story sidebars to feature Whirlpool brand product innovations in your ads…

  19. Kitchen Shots Brand Logos …and a wealth of additional imagery to support your advertising efforts.

  20. In addition to a wide range of ad imagery, eBRANDkit™ includes a link to the Whirlpool Corporation Creative Works Digital Library…

  21. Use Creative Works Digital Library for imagery not found at eBRANDkit™, including: • Additional kitchen shots, laundry shots and other beauty shots • Additional logos • Product imagery without feature/benefit copy • Product and panel close-ups

  22. The link to Creative Works Digital Library (CWDL) brings up the Keyword/Favorite Search screen. Enter a model number or keyword to find images...

  23. …or select Advanced Search to specify parameters for a search.

  24. At the Advanced Search screen, select the parameters you would like to use for the search.

  25. Once you’ve found the perfect image, select download to copy the file to your computer.

  26. To learn more about CWDL, visit the site and click this section for online training.

  27. Promotions Materials for CoMarketing and National Consumer promotions are featured at eBRANDkit™ including…

  28. Sell Sheets • Pre-defined ad templates • Radio scripts • PDFs of materials to be shipped in POS kits

  29. Click Preview Point-of-Sale Kit for an overview of POP materials for promotions.

  30. Click the thumbnails to open .PDF files, including a printable rebate form.

  31. …or get the information you need to order more materials

  32. Alternately, use the Home Page or bottom navigation bar to jump to eSTORE to order materials online.

  33. Co-op Materials From the Co-op section you can build print ads, order TV spots or download radio scripts.

  34. 2 • To order TV spots: • Preview available spots • Click to order a tape 1

  35. Fill out the form and click Order. A tape will be mailed to you in 3-5 business days.

  36. To download radio scripts: • Click the link to download the radio script in PDF format

  37. And, the latest MAP documents and Co-op policy are always only a click away.

  38. Build Print Materials

  39. From either the Promotions Page or the Home Page you can build a print ad.

  40. To begin, click to select either: • A template you can customize with your own choice of products, or • A template pre-populated with products. 1 2

  41. Once the template has opened, you simply click buttons to add elements.

  42. Click on a Hero Story to insert it into your ad.

  43. Click on products to include them in your ad

  44. Enter your store’s price for each model selected

  45. Add your store information, including locations, logos and special graphics…

  46. Once the ad is complete, click the “Save” button. eBRANDkit™ will then ask you to send an authorization e-mail.

  47. At the authorization e-mail screen, enter an e-mail address to send a message requesting authorization of the ad for placement. If you are the authorizer of the ad, simply enter your e-mail address.

  48. An e-mail notification is automatically sent to the e-mail address you entered. It includes a link to the ad, and requests the authorizer contact you within 24 hours with authorization to place the ad, or to request changes.

  49. Now you can download the ad in eps, tif, pdf, or jpg formats… …Or, if the ad has been authorized, you can send a link to the publication. An e-mail requesting pickup will go out to the publication.

  50. The publication clicks a link in the e-mail to come to the eBRANDkit™ Document Pickup Center where they can download the ad in eps, tif, pdf, jpg or gif formats

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