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Hero cycles

hero cycles

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Hero cycles

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  1. Hero Cycles

  2. Founder and Chairman of Hero Honda • Brijmohan Lall Munjal

  3. Introduction of Founder • Dr. Brijmohan Lall Munjal is anIndian businessman and the founder of The Hero Group which owns HERO HONDA Motors in India . • Brijmohan Lall Munjal was born in 1923 at Kamalia in unpartitioned Punjab, British India. • The brothers initially started a business by supplying components to manufacturers of bicycles in and around Amritsar. • After the partition in 1947 the Munjal family completely shifted their base from Pakistan to Ludhiana.

  4. History • Hero Cycles was registered as a large-scale industrial unit. • In 1961 Rockman Cycles Industries was established to manufacture bicycle chains and hubs • In 1975 they had earned the distinction of Largest bicycle manufactures in India. • By 1986 Hero Cycles Limited entered the Guinness Book of Records as the largest manufacturers of bicycles in the world.

  5. Awards and Recognition • Awarded Businessman of the Year in 1994 by business magazine "Business India“. • Received the National Award for outstanding contribution to the Development of Indian Small Scale Industry in 1995 • Received The Lifetime Achievement award for "Management" from All India Management Association in 2003. • Awarded "Padma Bhushan"in March 2005 for his contribution to Trade and Industry in 2005.

  6. Hero cycles • One of the most progressive and dynamic brand. • More than 3200 dealers, 4800 employees and more than 9.6 Crore satisfied customers. • Considered as " Oscars of Branding ", in 25 countries of the World. • Is in proud possession of ISO-9001, ISO-9002 & BVQI certifications and also ISO 14001, environmental compliance endorsement from the Ministry of Environment. • A Super brand.

  7. What makes a Super brand? • Own the years, the Indian market place has been witness to the emergence of a wide variety of Super brands. • Many have followed the ‘Standard rules’ : • great product energy to exploit the market, • relevance to consumer needs of wants, • edge in business technology, • superb distribution , and • superbly chain and consistent quality. • It is a leap from branding to brand leadership.

  8. Marketing Strategies • The planning and deployment methods used to obtain customers for an organization. • Involves segmenting and targeting which markets will be most beneficial to an organization and then marketing to those markets. • Involves the planning of company positioning as well. • HERO CYCLE’S MARKETING STRATEGIES • Low Price. • Should known everyone, even middle class.

  9. Models • F1 Series • Fast & Furious Range • Ranger MTBs / ATBs • RoadSters • City Bikes • Racers

  10. F1 Series : X Sport • Frame : Revolutionary Mountain Bike Frame. • Handle : Sturdy mountain bike handle with extended stem. • Brakes : Specially engineered caliper brake system. • Wheels : 26 x 1.75. • Mudguard : Steel U-shaped mudguards with steel stays. • Colors & Graphics : Available in colorful shades. Attractive graphics styled to match the taste of today’s highly demanding youth. • Also available in 21 / 18 / 15 speeds.

  11. Fast & Furious Range : Genius 26T • Frame : Shox Suspension Mountain Bike frame. • Handle : Direct Fork stem mounting handle stem. • Brakes : Ultra effective disc brakes on both wheels. • Wheels : 26 x 2.35. • Gear Systems : Rapid fire Shimano Gear system.21 Indexed gear system. • Graphics : Non peelable long lasting decals.Attractive Graphics styled to match the taste of extremely demanding Youth of today. • Available in attractive shades.

  12. Ranger MTBs / ATBs : Ranger DTB • Frame : Revolutionary mountain bike frame • Handle : Double bend type MTB handle. • Brakes: High strength low profile cantilever brake. • Wheels : 26" x 2.125" • Gear Systems : Index type shift system from Shimano.6 speed combinations. • Graphics : Attractive graphics styled to match the taste of today's youth.

  13. Roadsters : jet • Frame : Ergonomically Designed, Upgraded Lugged Roadster Frame.  • Brakes : Specially Engineered Centre Pull Brake System. • Wheels : 28 x 1-1/2. • Handle : Ergonomically Designed Mildly Raised Handle For Comfortable Riding Posture In Up-Right Position. • Mudguards : U-Shaped, Steel Mudguards. • Colors : Model Available In Attractive Shades. • Graphics : Attractive Graphics Styled To Match The Taste Of Bike Enthusiasts.

  14. City Bikes : Neon • Frame : Unique Sports Bike Oversize geometry. • Brakes : Cable operated side pull Caliper. • Handle : Ergonomically designed sports style handle for comfortable upright riding posture. • Wheels : 26 x 1-3/8. • Mudguards : U-style mudguards with double ribbed profile. • Colors & Graphics : Available in Chrome based hi-gloss paint in attractive shades.

  15. Racers : Hawk Nu-Age • Frame : Brazed lugged track racer frame • Brakes : Cable operated Caliper type brakes. • Handle : Ergonomically designed drop-down racing style handlebar.  • Wheels : 27 * 1-1/4. • Mudguards : Sleek Mudguards with longer length • Colors & Graphics : Available in attractive Graphics & Colors. • Optional Accessories : Specially designed arm-rests for leisure riding. Arm-rests adjustable to many positions suitable to the rider, water bottle, hand operated pump.

  16. What’s new

  17. THANK YOU

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