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  1. AUDIENCES Alex Sæby, EdouardClavel, Tugberk Sengezer, Victoria Normann

  2. PASSIVE AUDIENCE KEY TERMS An audience that just observes. ACTIVE AUDIENCE An audience who participates.

  3. TYPES OF RESPONSES THE IDEOLOGY OF MASS CULTURE • Viewers on like the programme because it’s successful. THE IRONIC POSITION • Viewers watch it because they know it’s bad, but they want to see how bad. THE IDEOLOGY OF POPULARISM • Based on people’s everyday routine and experiences, viewers continue watching it even though it’s total trash.

  4. TYPES OF RESPONSES THE IDEOLOGY OF MASS CULTURE • Viewers on like the programme because it’s successful. THE IRONIC POSITION • Viewers watch it because they know it’s bad, but they want to see how bad. THE IDEOLOGY OF POPULARISM • Based on people’s everyday routine and experiences, viewers continue watching it even though it’s total trash.

  5. TYPES OF RESPONSES THE IDEOLOGY OF MASS CULTURE • Viewers only like the programme because it’s successful. THE IRONIC POSITION • Viewers watch it because they know it’s bad, but they want to see how bad. THE IDEOLOGY OF POPULARISM • Based on people’s everyday routine and experiences, viewers continue watching it even though it’s total trash.

  6. JERSEY SHORE

  7. BROADCASTING? KEY TERMS Mass audience watching or listening to the same event, at the same time. NARROWCASTING? The opposite of broadcasting.

  8. KEY TERMS THE HYPODERMIC NEEDLE THEORY The theory that suggests that the media ‘inject’ ideas into a passive audience. Example: watch how almost every line is repeated, and how BAM is emphasized and loud, which encourages the audience that it’s got to be good, and they have to get it.

  9. KEY TERMS UTOPIAN SOLUTION A term suggesting that entertainment genres are popular because of their fantasy element and freedom. Example: a person living a dull boring life, lives and breathes Harry Potter in his world of magic and extraordinary events.

  10. KEY TERMS THE USES & GRATIFICATIONS THEORY The idea that the audience makes active use of what the media offers and that the audience has a set of needs which the media in one form or another can offer. Four needs of the audiences: • Diversion • Personal Relationships • Personal Identity • Surveillance Example: people watch quiz shows for four gratifications; self-rating, social interaction, excitement, and education.

  11. THE THREE LEVELS OF MEDIA PRIMARY MEDIA Where we pay close attention, and the media has our full attention. SECONDARY MEDIA When we media is present, but we do not concentrate on it. TERTIARY MEDIA When media is present, but we don’t really notice it.

  12. QUIZ TIME! HOW WELL DID YOU LISTEN?

  13. Describe either the hypodermic needle theory or the uses and gratifications theory.

  14. True or false: Narrowcasting is defined as a mass audience watching the same event at the same time, experiencing the same thing.

  15. What is the definition of narrowcasting?

  16. What are the three levels of media?

  17. Are you guys acting as a passive or active audience now?

  18. Definitions from “Part 2: Media Audiences” packet. • Pictures from Google Images. • YouTube Links: • http://www.youtube.com/watch?v=PXfMwh47Vfs&feature=related • http://www.youtube.com/watch?v=Nr1fDOzLkAo • http://www.youtube.com/watch?v=I0VlIjXj9NA You may clap now, thank you. (:

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