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  1. AMUL INDIA STORY Written by: Ruth Herediya

  2. Aboutthe Author Ms Ruth Heredia is an occasional writer And sometimes lectures on her favorite to subjects, Music heredia’s literature & history. Ruth connection with Amul later backed to The inauguration of Amul Diary When aged four, she presented A bouquet to the guest of honour,..Pandit Nehru

  3. RURAL RENAISSANCE • Exploitation of farmers by Polson and middleman • Kaira Cooperative Group was formed backed by the vision of Sardar Vallabhbhai Patel. • Initiative & dynamism shown by: Verghese Kurien Tribhuvandas Patel H.M.Dalaya to fight against all the odds is quite commendable.

  4. VERGHESE KURIEN’s contribution… • Organised funds from UNO • Experiment of making condensed milk from buffalo’s milk • Construction of cooperative’s new dairy in 11 months: • Construction was organised • Tackled the situation of blasts in boiler house & strike at bombay port. • Organized transportation of boilers to Anand by Western Railway In 1973, GCMMF was formed.

  5. “We are not here to develop cows , but to develop people”

  6. Taking on the Giants… • Filling gap during 1957-58. • Teaching Nestle a lesson.

  7. AMUL’s Success accounts for its: • Advertisements • Quality • Value for money • Availability • Service

  8. LEARNINGS • Hard work • Determination • Far–sightedness • Focus • Patience • Courage to lead in the cut through competition

  9. Truly Amul is a dream realized through grit, passion and conviction of all the members! The triumph of rural India!!

  10. THANK YOU! Presented by: NEHA MALPANI Enrl. No.: 06bs1984

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