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Spam is a scourge that results in extensive losses for internet users as well as internet service providers (ISPs). New-age search engines like Blekko provide consumers comprehensive protection from spam and spammers.
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Spam is a scourge that results in extensive losses for internet users as well as internet service providers (ISPs). New-age search engines like Blekko provide consumers comprehensive protection from spam and spammers. • This new and rapidly growing consumer search engine lays extensive focus on delivery of quality information from the best sites to ensure that the user does not waste precious time sifting through useless and often harmful information. • The chief mission, goal, and objective of this search engine is to give a spam free search experience to users. Internet users who make use of this search engine can be assured of getting the most relevant, spam-free information in the quickest of time. • In the following section, we shall dwell upon spam, spammers, their unscrupulous tactics, and what can be done to protect oneself from this menace.
Definition of Spam • The term spam is internet slang for unsolicited commercial mails or unsolicited junk mails. Some people also hold the opinion that spam is an abbreviation for stupid, pointless, annoying mail. • These types of e-mails are generally used by anti-social elements for phishing, money laundering, and easy financial loans schemes, among others. • Quick get rich schemes, Nigerian scams, quick weight loss pills, breast enhancement pills, pirated software, instant legal remedies, and more are some of the other arrows that charlatans have in their quivers to cheat unsuspecting net users. • Phishing is a widely prevalent and one of the most dangerous scam perpetrated by spammers.
Perpetrators can get hold of your credit card number, bank account information, and other relevant passwords. Fraudsters indulging in such type of scams create fear and panic among consumers to elicit the desired information. • One common example is a person receiving an e-mail from his bank stating that his security has been compromised and his account details, credit card number, internet banking password, and other information is required to verify whether he is the right person or not. • The person in a state of panic gives all the personal information related to his bank account. This information is then used by tricksters to withdraw money from his account or commit other financial irregularities.
Modus Operandi of Spammers • It must be noted that very few or no organizations of repute indulge in spamming. Next time you receive a message in e-mail that is directing you to the so called website of a Fortune 500 company, it should immediately set the alarm bell ringing. • Despite all round effort by government agencies, internet service providers (ISPs) and IT companies, spam is a scourge that simply refuses to die or even slow down. • This is understandable, as spam like junk mail entails a very low operating cost. Almost all the cost is born by the carrier and the receiver. The spammer does not contribute anything from his or her own pocket for the bandwidth tied up in the delivery of spam.
Spamming is very much like shooting in the dark. Since spammers do not have to bear any cost of sending these bogus messages, they do not put any effort in verifying the email addresses of people to whom they may be sending spam. • They just collect the addresses from the net, buy it from somewhere, or use special software called bots to scour the website and find addresses for them. It is also not uncommon for spammers to generate thousands of their own e-mail addresses. • As a result, a lot of e-mails bounce. This though does not deter the spammers, as they are willing to send out thousands of e-mails. This is done in the hope that they may draw in their net a few unsuspecting or gullible consumers, who they can milk for all they are worth. • Another common trick used by spammers is to entice you to open the email account by making the subject line alluring and attention grabbing. An offer of transferring millions of dollars in your account or a scheme of getting your money double in one year can make some people pretty excited.
Once you open the e-mail account, you are asked for certain personal information and some money upfront to carry out the necessary paperwork. • People who fall prey to such scam realize over time to their horror that it is a gamble where they can continue playing without any hope ever of winning anything. • Under such circumstances, the effort of people who launched the spam free search engine Blekko in to the market must be lauded. This search engine was launched for the sole purpose of dealing with the menace of spam, so that innocent net users are not victimized.
Conclusion • People lose their identity, their hard earned money, and sometimes even their life due to the various frauds perpetrated by spammers. • A new search engine Blekko can be highly effective against the scourge, as it uses sophisticated algorithms that expunge from its search results websites that use spam or may be suspected of using some unscrupulous means to increase their traffic.
