1 / 23

TRANSFORMING OUR WEB PRESENCE IN THE MARKETPLACE

TRANSFORMING OUR WEB PRESENCE IN THE MARKETPLACE. A Report to the Learning and Technology Roundtable December 2009 Jeff Iseminger, Integrated Marketing. Redesigners. Enrollment Marketing Team reports to Enrollment Management Task Force chaired by Jeff Iseminger, Integrated Marketing

Télécharger la présentation

TRANSFORMING OUR WEB PRESENCE IN THE MARKETPLACE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. TRANSFORMING OUR WEB PRESENCEIN THE MARKETPLACE A Report to the Learning and Technology Roundtable December 2009 Jeff Iseminger, Integrated Marketing

  2. Redesigners • Enrollment Marketing Team • reports to Enrollment Management Task Force • chaired by Jeff Iseminger, Integrated Marketing • Tom de Ranitz, marketing consultant • Pam Belding, Web designer • Web Development team, ITS • Stakeholder input • “owners” of redesigned pages • current students • prospective students

  3. University Home Page:Before and After

  4. Other custom-designed pages

  5. New Tier 3 Design • modular grid system that allows great design flexibility • intended for college, department, office and program home pages

  6. New template wrap for all pages

  7. Budget • $100,000 original grant • $12,000 remaining, as of Dec. 1, 2009 • Focus of remainder: • additional photography for new Web pages and downloadable Image Library • scheduled for spring 2010

  8. What’s needed now? • A Director of Web Marketing to help departments, colleges and offices redesign their pages with these aims: • Use vibrant color and emotive photography. • Write engaging copy designed for target audiences. • Include “sell,” not just “tell.” • Deploy new flexible Tier 3 structure for home pages.

  9. TRANSFORMING OUR WEB PRESENCEIN THE MARKETPLACE A Report to the Learning and Technology Roundtable December 2009 Jeff Iseminger, Integrated Marketing

More Related