HOMEMADE EASY

1. HOMEMADE EASY Sausage Cheese Balls Shelia Estes, Emily Flannery & Stacey Palmer

2. Situation Analysis • Homemade Easy, prospective prepackaged foods company that provides quality pre-made meals • Three full-time employees • Distributed to Northwest Arkansas region • Stay at home moms, working parents, busy adults, students • Catering companies • Small businesses

3. Internal Environment • Small business • Shared ownership and investment – Sheila Estes, Emily Flannery & Stacey Palmer • Shared work distribution – each employee prepares and packages food as outlined by customer orders • Ability to provide large and small orders • Ability to provide customer service through direct marketing and cater product to specific needs • Ability to use high quality and high cost ingredients with hands-on cooking • Low startup funds • Small staff cannot fulfill large orders with short notice

4. Mission Statement We exist to provide a high-quality, consistent product that enables consumers to prepare a wholesome, affordable, and quick meal with ease.

5. External Environment • Competitive • Many competitors • Wal-Mart/Sam’s Club – competitively priced and able to sell large quantities with short notice • Napolis, Johnny Carinos, Olive Garden – Offer comparable meatballs in a sit-down atmosphere, but are not portable. More expensive • Catering Concepts – Affordable, pre-prepared, family-sized to-go meals. • Technological • Ability to take online orders and process credit cards • Website to take orders, view ordering options,and learn about the company

6. External Environment (Continued) • Economic • People cooking themselves • Variable cost of sausage • Legal/Regulatory • FDA regulations • Business license cost • Socio-Cultural • Vegetarian/Vegan population • Packaging concerns – plastic bag storage • People take pride in cooking meals from scratch

7. SWOT Analysis

8. Marketing Objectives • Develop profits of at least 10% within the first year of operation. • Maintain customer satisfaction of at least 95% continuously within the first year of operation. • Have all business debt retired within one year of opening.

9. Product strategy • Core product • Consistent • Wholesome • Affordable • Quick meal solution • Actual product • Sausage cheese balls • Augmented product • Pre-cooked for quick heating • Gluten free option

10. Product strategy (Continued) • Product line and mix • Spicy and mild regular • Spicy and mild gluten free • Packaging, branding and labeling • Resealablepackage • Homemade Easy label • Insert with cooking instructions and ingredients • How can attention to service quality enhance our success? • Customers will be assured that each time they purchase Homemade Easy Sausage Balls they will have the same quality and taste.

11. Product lifecycle

12. pricing • Affordable • $5.50 to $7.00 • Accept Visa, MasterCard and Discover for customer convenience • Sales receipts available via text message or e-mail • Offer discount for bulk sales

13. PROMOTION MIX • Citiscapes Magazine:  Magazine based out of Fayetteville, AR, that showcases local food, activities, and people.  Circulation is … • Social Media (Facebook, Twitter and Pinterest):  Grassroots and inexpensive way to get the word out about our product and where we will be selling it.  A good tie-in with the Farmer's Markets in the local area. • Local Farmer's Markets - Hand out baked samples and sell our unbaked, premixed product.

14. TARGET MARKET • People who spend a substantial amount of time on social media. • Customers who are interested in local items and companies. • Customers who tend to support local companies and products. • Women 20-45

15. Communication model • Source:  Homemade Easy and its founders • Encoding:  Print advertising design, text, and pictures on social media • Message:  Have homemade snacks for your family without all the hassle • Medium:  CitiscapesMagazine, Facebook, Twitter, and Pinterest, local Farmer's Markets • Receiver:  Consumers who are on Facebook, Twitter, Pinterest, and who read CitiscapesMagazine • Promotion Strategy • Pull Strategy:  Build a following through social media and farmer's markets, so small shops and local merchants will want to sell the product in their stores.

16. distribution • Inbound Logistics • Acquire raw materials through local sources, such as Sam’s Club, Wal-mart, and Harp’s. • During Intro of business, transport raw materials via one of our own vehicles. • Operations • Sort raw materials into batches according to type of rolls • During start-up of business, store raw materials in refrigerator and freezer at Stacey’s house • During start-up of business, manufacture product at Stacey’s house • Outbound • For local deliveries, transport in Sheila Estes’ vehicle • For shipping to other areas, use USPS with cold pack

17. Distribution (Continued) • Marketing & Sales • Promotion with booth (sales and samples) at area Farmer’s Markets • Advertising in CitiscapesMagazine • Word-of-mouth • Business cards left at area retailers • Service after Sale • Nutrition label on packaging • Resealable plastic packaging

18. distribution (Continued) • Distribution Channels • Dual & Hybrid (direct to consumer and internet) • Type of Distribution • Exclusive at first • Selective after business is established

19. Thank you for your business Visit us at http://homemadeeasy.weebly.com

20. Budget • Overall budget $20,000 quarterly • Operating expenses • 32% marketing within first year • Approx. $8,000quarterly • Variable Costs – Supplies based on order • Estimated $1000 monthly • Packaging/Shipping/Distribution – • Taxes/Business license - Estimated $5,000 first month $500 monthly thereafter • Salaries - $37,500 quarterly *see budget breakdown at: http://homemadeeasyjbu.weebly.com/budget.html