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MortgageIT Exclusive Broker Call

Marketing Tactics By Dan Rawitch. MortgageIT Exclusive Broker Call. Goals of the Call. Quick Rate Update Update on the Market Finding Safe Haven For Sale by Owner Marketing. Economic Update. Inflation- Yes or No? Economic Growth Back to Breton Woods Ten Year Bond. Market Update.

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MortgageIT Exclusive Broker Call

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  1. Marketing Tactics By Dan Rawitch MortgageITExclusive Broker Call

  2. Goals of the Call • Quick Rate Update • Update on the Market • Finding Safe Haven • For Sale by Owner Marketing

  3. Economic Update • Inflation- Yes or No? • Economic Growth • Back to Breton Woods • Ten Year Bond

  4. Market Update • Credit Crisis • Alt A meltdown • Wall Street will over-react • Flight to quality • Pick you lenders VERY carefully • Don’t get whipsawed

  5. Safe Haven • First Time Homebuyer • 35% of the market • They make $105,000 annually • They qualify for a 400-500k loan • Purchase-Purchase-Purchase • Refinance 3 and 5 year resetting A borrowers

  6. For Sale by Owner • Record number will hit the market • They do not have strong Realtor or Lender relationships • They need help • Lenders do not pose a threat to them • You need a multi-pronged marketing approach

  7. FSBO- Step One • Find them- suggest realtoolstech.com (FSBOTRAC) The following link will provide discount • https://www.realtoolstech.com/index.php?page_id=54 • Local Papers • FSBO websites

  8. FSBO- Step 2 • Get them into an Autoresponder • We suggest iContact.com or ConstantContact.com • Develop simple drip email campaign and send them something twice a week or until they opt out • Drive home your Value Proposition

  9. FSBO Step 3 • The Value Proposition is simple • Offer a sign rider with a 1-800 number • The 800 number will play a recorded description of the home. • Buyer can request flyer by pushing #1 • Buyer can speak live to seller by pushing #2 • Buyer can speak live to you, the lender by pushing #3 • Buyer cannot look at home until pre-qualed (this greatly protects the seller) • Create flyers for Seller • Create web page for Sellers property

  10. FSBO- Step 3 (continued) • Hire a Telemarketing Firm to follow up on all of your emails • Short on money? Make the calls yourself OR hire some college students for $10.00 per hour • Make sure your call is well scripted and includes all of your value proposition

  11. FSBO- Step 4 • Sign up for a 1-800 service • We can recommend one and even get you signed up. https://www.onlinesecureorderform.com/AdMulti.html?RefID=33977 • Each time a potential buyer calls the 1-800 number, you capture their name and phone number • 1-800 service comes with an auto voice responder to follow up

  12. FSBO- Step 5 • Create the Flyers for the home • You should be the contact person if the buyer has questions…you want to build a relationship and get the loan! • Create financing alternative flyers • Put them into the 1-800 system (simple to do)

  13. FSBO- Step 6 • Create a low cost or free web page of their listing. This can be done for free with FSBOTRAC https://www.realtoolstech.com/index.php?page_id=54 • We can recommend a service that will build the page AND launch it to the search engines • You will be the contact person on the web page…this will create even more buyer leads for. • Convince the seller to market their home on one of the many FSBO sites

  14. FSBO- Step 7 • Get the ad placed in the open house section of the local newspaper • Help the seller write a simple two line ad that has your 1-800 number in the ad • The more the seller markets their home, the better chance they have to sell it AND the more leads you will get

  15. FSBO- Step 8 • Go out and start meeting some Realtors • You are about to become a GREAT referral source from all the buyers that come your way • Most sellers will not succeed in selling their home by owner • If you follow through, they will look to you to refer them a Realtor

  16. In Conclusion • There has never been a better time to get aggressive! • Your competitors are hiding under their desks and thinking about quitting • Champions are born during markets like this! • For more information or Personal Coaching contact me at dan@vrventures.com • We would love your feedback on this call! • PLEASE PLEASEPLEASE thank MortgageIT by sending them some loans!

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