1 / 19

Communication Plan Africa RISING WA

Communication Plan Africa RISING WA. Afolabi Faith Africa RISING West Africa Project - Bamako, Mali, 3-4 February 2014. Communication as a strategic tool. Help achieve project goals Manage partnerships Disseminate knowledge Generate support.

gwyn
Télécharger la présentation

Communication Plan Africa RISING WA

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Communication Plan Africa RISING WA Afolabi Faith Africa RISING West Africa Project - Bamako, Mali, 3-4 February 2014

  2. Communication as a strategic tool • Help achieve project goals • Manage partnerships • Disseminate knowledge • Generate support

  3. To support information dissemination and awareness building, dialogue exchange and relationship building to influence policy decision making and adoption of knowledge. • Communication goal

  4. Communicating for wider influence and impact • Translating the program’s outputs into research development and policy outcomes, getting knowledge into use • Knowledge sharing and learning • Publishing • Internal communication • Objectives

  5. Africa RISING WA /ESA communication Internal External • Project management • Collaboration • Project documentation • Communication support • Knowledge management • Information dissemination • Knowledge sharing • Capacity development • Media/public relations • Advocacy (communication to influence)

  6. Levels Internal1. Enhance information sharing among project partners & key stakeholders2. Document project progress and activities External1. Promote knowledge and encourage adoption among beneficiaries2. Influence decision making and increase policy, donor, and stakeholder support

  7. What are your communication • requirements?

  8. Perceived communication needs Internal Audiences: project staff and implementing partners • Communication tools, guidelines • Info/updates about project • Databases, repositories, knowledge bank • Communication materials and products

  9. Perceived communication needs External Audiences: farmers/private sector, donors, media, policymakers, etc. • Knowledge on technologies on systems intensification • News/updates about project • Support for partnerships, advocacy, etc. • Media-based tools for dissemination, training

  10. Work plan

  11. Work plan

  12. Work plan

  13. Work plan

  14. Project level output • 2014 Calendar of events • Updated publication files on Wiki and web sites • Learning event (with Program Communication team) • Strengthen relationship with Media for wider publicity • Published materials: brochures, fact sheets, flyers, posters, and working papers (as needed) • Updated info on WA project on web site

  15. Project level output • Success stories on project outputs from Ghana and Mali • Project documents: edited technical reports • Community analysis reports and other publications for Ghana and Mali • Multimedia and extension materials, e.g., videos, posters, info graphics

  16. Challenges • Use of existing social platforms (Wiki, Flickr, Yammer) • Translation of materials into French • Translation of materials into simple language for farmers

  17. Thank you !

  18. Project partners WA

  19. Project partners ESA

More Related