1 / 16

Childhood Agricultural Safety Public Awareness Campaign

Childhood Agricultural Safety Public Awareness Campaign. Funding is received from the National Institute for Occupational Health and Safety (NIOSH): http://www.cdc.gov/niosh/childag/. Background.

hafwen
Télécharger la présentation

Childhood Agricultural Safety Public Awareness Campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Childhood Agricultural Safety Public Awareness Campaign Funding is received from the National Institute for Occupational Health and Safety (NIOSH): http://www.cdc.gov/niosh/childag/

  2. Background • The 2001 National Action Plan for Childhood Agricultural Injury PreventionAim 10 states that a primary task of the Childhood Agricultural Safety Network should include efforts to: “develop a comprehensive, long-term, year-round public education campaign with messages about childhood agricultural injury prevention to be disseminated through a variety of media.”

  3. Campaign Goal and Objectives To reduce the number of childhood agricultural injuries and fatalities through public awareness that influences social norms and adult behaviors. • Raise public awareness of childhood agricultural injuries • and fatalities • Motivate parents to change unsafe practices • Motivate farm owners to protect children from hazardous • situations on their farm • Use social marketing strategies to reach a broader public • If possible, determine impact of effort

  4. Strategic Theory Many organizations with similar missions are involved in childhood agricultural safety to a greater or lesser extent. By working together to develop and deliver a unified message, we expect to increase our impact on injury/fatality prevention.

  5. Strategic Plan (Preliminary) • Develop the Message – The Gunter Agency • One message per year: Year 1 – Youth and Tractors – “Children under 12 years should not be on tractors” • Direct message to adults: farmers, producers, parents and agricultural leaders • Portray positive image of farmers, while giving a serious message • Find out to whom young farmers (i.e. parents) listen • Should reach multiple groups, flexible and adaptable to modify for special populations

  6. The Message –Year 1 • Keep Kids Away from Tractors • Children under the age of 12 years should never be allowed on or near tractors

  7. The Print Ad

  8. Print Ad Translations Spanish – Español French – Français

  9. Advertising Option

  10. Alternate Print Ads

  11. Spokesperson • In October 2006, Michael Peterson, Country music singer, serves as spokesperson for the “Keep Kids Away from Tractors” campaign.

  12. Public Service Announcements • Michael Peterson recorded two radio PSAs promoting that “Children under 12 years should never be allowed on or near a tractor”. Soundclips of the PSAs are available on the www.childagsafety.org website. Michael is currently making arrangements to do a television PSA in spring 2007.

  13. Future of the Campaign • Publications • Ag Industry/Organization Convention Exhibits • Professional Conferences • Television • Radio

  14. Distribution • Marshfield has primary responsibility (as facilitators of CASN) • Each CASN organization will use their existing dissemination strategies • Non-CASN members have the option to use materials and slogan • Dedicated website will provide ready access to all resources • www.childagsafety.org

  15. Campaign Website www. childagsafety.org

  16. “Working together we will increase our impact on protecting children from agricultural injuries and fatalities.”

More Related