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Quick Question… Are You a Flashing 12?

How To Get Social Media Marketing Smart An Introduction to How the Social Web, Tools & Strategies Can Build Your Brand and Business YORK PA CHAMBER BUSINESS EXPO 5.6.09. Quick Question… Are You a Flashing 12?. How do I budget time, money and staff investments?

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Quick Question… Are You a Flashing 12?

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  1. How To Get Social Media Marketing SmartAn Introduction toHow the Social Web, Tools & Strategies Can Build Your Brand and BusinessYORK PA CHAMBER BUSINESS EXPO5.6.09

  2. Quick Question…Are You a Flashing 12?

  3. How do I budget time, money and staff investments? How do I demonstrate value proposition/ROI? How do I prioritize, learn and master this stuff? What are some of the best tactics? Who’s going to do it and where do I start? Can I simply avoid all of this until I retire? Let Me Guess…Are You Thinking?

  4. 1962 – Birth of a Technology Marketer Technologies that have rocked my 40+ year-old world • 1966 - First bike • 1969 - Internet • 1970 - Aluminum bat • 1972 - Pong • 1979 - Cellular Phone • 1983 - PC • 1987 - Disposable contact lenses • 1994 - Web • 1995 - DVD • 1998 - Viagra (TBD) • Late ‘90’s, Internet comes of age

  5. Why Talk About Social Media Now? People, Technology, Economics

  6. Mainstream Explosion of Social Media

  7. Crazy Churn RatesFacebook Looking PrettyTwitter All a Flitter

  8. The Mouse is Mightier Than the Sword or Pen

  9. #1Build IntegrityBuild Trust(LinkedIn, Facebook) Gallup Poll 11.05 Honesty / Ethics in Professions

  10. 2. Do REMARKable Work

  11. REMARKable Longevity

  12. Beatles Fan Club Letter

  13. The REMARKable Susan Boyle • Authentic Integrity • Transparent • Awesome • Added Value • 100+ Million Youtube Views

  14. The REMARKable Dell

  15. The REMARKable Comcast

  16. The REMARKable Domino’s

  17. 3+. Don’t Suck… Be Awesome… Add Value…Get Invited and Join the Conversation and…

  18. 3+. Listen

  19. Our Big Interactive Marketing IDEA: Identify, Differentiate, Engage, Adapt Identify customers individuallyand by address Differentiate by value and then by needs Technology support for iterative process Adapt by product and/or by service Engage and remember them well Feedback Loop

  20. Closed-loop Marketing Rocks Aberdeen found that enterprises with best- in-class closed-loop marketing achieved: • 36% ave. increase in comp revenue • 21% ave. lift in comp conversion rates • 26% ave. increase comp marketing ROI

  21. Social Media is this…

  22. And This.. Scobelizer Social Media Starfish:http://scobleizer.com/2007/11/02/social-media-starfish/

  23. And Even This… Brian Solis Conversation Prism;http://www.briansolis.com/2008/08/introducing-conversation-prism.html

  24. But, It’s Really Simply This - A Conversation!

  25. Powered by this…

  26. It’s any tool that let’s you SHARE INFORMATION (opinions, insights, experiences, perspectives) and NETWORK with others!

  27. Social Media is not… Organized Controlled On message Social Media is… Alive and flowing Compelling Insightful

  28. To join, you need to… • Be present • Actively listen before you talk This is a brand new way of understanding markets, not just another messaging channel!

  29. Source: The Social Brand Road Map by Jamie Tedford, Friday, Nov 7, 2008 5:00 AM ET http://www.mediapost.com/publications/?fa=Articles.san&s=94270&Nid=49140&p=401436

  30. Source: The Social Brand Road Map by Jamie Tedford, Friday, Nov 7, 2008 5:00 AM ET http://www.mediapost.com/publications/?fa=Articles.san&s=94270&Nid=49140&p=401436

  31. Why Use Social Media

  32. 4. Drink Up The Kool-Aid

  33. Cone Study • 60% of Americans use social media • 59% (of 60%) interact with companies on social media Web sites • 25% interacts more than once per week

  34. Cone Study (cont.) • Companies should use social networks to solve my problems (43%) • Companies should solicit feedback on their products and services (41%) • Companies should develop new ways for consumers to interact with their brand (37%)

  35. Here’s a Big Reason to Jump into the Social Media Marketing Pool “Social-Networking Sites are More Popular than Most Web Sites!” TIME, 10.13.07

  36. Almost 4,000,000 Articles

  37. >100 Million Videos - 65K New Daily

  38. 200 Million Blogs

  39. 1.5 Million Residents

  40. Here are a few more reasons… • 73% of active online users read a Blog • 45% have started their own Blog • 57% have joined a Social Network • 55% have uploaded photos • 83% have watched video clips 1 - Source: Universal McCann Comparative Study on Social Media Trends. April 2008

  41. The Fact is…“In 2008, if you’re not on a Social Networking Site, You’re NOT on the Internet!” Source: IAB Platform Status Report: User Generated Content, Social Media, And Advertising - An Overview, April 2008

  42. February 20, 2008Social Media Will Change Your Business “Look past the yakkers, hobbyists and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up… or catch you later!” Source: http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm

  43. Charleston – 21 hours, 8 min. Tampa – 20 hours, 58 min. Nashville – 20 hours, 37 min. Charlotte – 20 hours, 10 min. Pittsburgh – 19 hours, 58 minutes Oklahoma City – 19 hours, 13 min. Sacramento – 19 hours, 12 min. Milwaukee – 19 hours, 12 min. Boston – 18 hours, 56 minutes Cincinnati – 18 hours, 35 minutes Time spent online each week – AOL survey 5.07.02 – 8,000 Moms Note: Average is 16 hours and 52 minutes online per week Top 20 Most “Wired” Mom Markets in 2002

  44. Greenville – 18 hours, 23 minutes Richmond– 18 hours, 23 minutes Lancaster – 18 hours, 19 minutes Providence – 18 hours, 4 minutes West Palm – 17 hours, 44 minutes Baltimore – 17 hours, 41 minutes Cleveland – 17 hours, 35 minutes Orlando – 17 hours, 35 minutes Salt Lake – 17 hours, 26 minutes Norfolk – 17 hours, 17 minutes Time spent online each week – AOL survey 5.07.02 – 8,000 Moms Note: Average is 16 hours and 52 minutes online per week Top 20 Most “Wired” Mom Markets

  45. Most “Wired” Teen Markets – 12-17 yrs. • Pittsburgh 15.82 hrs. • New York 14.90 hrs. • Cleveland 14.85 hrs. • San Diego 14.43 hrs. • Miami/Ft. Lauderdale 14.15 hrs. • Hartford/New Haven 13.38 hrs. • Los Angeles 13.31 hrs. • Detroit 13.13 hrs. • Philadelphia 12.88 hrs. • Milwaukee 12.85 hrs. *** Teen Average 12.28 hrs Time spent online each week – AOL survey 5.07.02 – 6,700 Parents of Teens and Teens

  46. 7 Good Reasons To Use It • Cost effective • Time efficient • Measurable • User-generated • Big ROI • Differentiation • Your market is there, has been there for some time and has been waiting for you to SHOW UP!!

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