1 / 11

Adapting to an Ever-Changing Environment: Internet Outreach to MSM

Adapting to an Ever-Changing Environment: Internet Outreach to MSM. Eric Roland Sr. Director of Marketing. Project CORRE (Cyber Outreach Risk Reduction Education). Developed in 2004 thru collaboration with developers of other web-based prevention programs in the U.S.

hal
Télécharger la présentation

Adapting to an Ever-Changing Environment: Internet Outreach to MSM

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Adapting to an Ever-Changing Environment: Internet Outreach to MSM Eric Roland Sr. Director of Marketing

  2. Project CORRE(Cyber Outreach Risk Reduction Education) • Developed in 2004 thru collaboration with developers of other web-based prevention programs in the U.S. • Internet outreach program utilizing existing chat rooms for MSM, hook-up websites and email to outreach to Houston MSM who meet their sex partners thru the Internet.

  3. Concept behind CORRE • Brief Q&A interactions between outreach workers and MSM • Recruitment into agency services • Referral to online resources • Referral to community resources • Build community trust and rapport • Raise awareness of agency services

  4. CORRE Goals & Objectives • Increase awareness of signs and symptoms of syphilis and other STDs, including HIV • Increase awareness of local resources for HIV/STD testing and treatment services • Refer cyber clients to web-based informational resources, such as gayhealth.com • Recruit individuals for HIV and syphilis testing • Promote positive health-seeking behaviors to MSM who use the Internet

  5. Continual Adaptation • New websites replace popular sites • Bulletin postings to online profiles • Chat rooms to social networking • Desktop computers to iPhones • Up next? Playstation3 HOME

  6. CORRE Online Venues - 2004 • AOL chat rooms Houstonm4m • Gay.com chat rooms • Manhunt.net

  7. CORRE Online Venues - 2009 • AOL chat rooms Houstonm4m • Gay.com • Manhunt.net • Adam4Adam • BlackGayChat.com • GuyQuestLive.com • Craigslist.org • Facebook • Myspace

  8. Changing Funding Reqs • In 2006, HD RFP required individual level interventions with outreach • Revised CORRE – 2 session risk-reduction intervention based on Project RESPECT • HD required detailed demographic and risk assessment info on each cyber client • Risk assessment questionnaire emailed to each client

  9. CORRE as a 2-session ILI • Online outreach to recruit high-risk MSM • Session 1 • Identify risks and unsafe behavior patterns • Develop SMART risk reduction plan • Session 2 • Risk reduction plan evaluated • Risk reduction plan modified • New SMART goals established

  10. CORRE Objectives: 2008 • 125,409 outreach contacts • 3,475 Q&A sessions with at-risk clients • 232,462 referrals • Completed 2-session ILIs = 5 • 2-session intervention discontinued in 4th quarter 2008

  11. Thank You! Eric Roland Sr. Director of Marketing Legacy Community Health Services, Inc. P.O. Box 66308, Houston, TX 77266 (713) 830-3068 eroland@legacycommunityhealth.org

More Related