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Improving your internet research skills

Improving your internet research skills. Nancy Lucas lucasn@msu.edu September 25, 2008. Topics for discussion. Google Evaluating information Library basics Company information Consumer information Statistics Citing your sources Help is available. Google. It’s all the web, isn’t it?

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Improving your internet research skills

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  1. Improving your internet research skills Nancy Lucas lucasn@msu.edu September 25, 2008

  2. Topics for discussion Google Evaluating information Library basics Company information Consumer information Statistics Citing your sources Help is available

  3. Google • It’s all the web, isn’t it? • Let’s see … http://www.youtube.com/watch?v=KO_ey4v1ccA http://google.com

  4. Criteria for evaluating information… Authority Objectivity Quality Coverage Currency Relevance

  5. Evaluating information… Evaluating Internet Information Milton Library at Johns Hopkins University Critical Evaluation of Sources University of Louisville Libraries Evaluating Websites: Techniques and Questions UC Berkeley Library

  6. Library basics… Business Library homepage http://www2.lib.msu.edu/branches/bus/ Research guides Course guides http://www2.lib.msu.edu

  7. Library basics… • Remote access - 24/7 access - Login required - Off Campus Access webpage - Help available 24/7 at 1-800-500-1554

  8. SWOT Analysis • Internal Company Information • Strengths • Weaknesses • External Company Information • Opportunities • Threats http://en.wikipedia.org/wiki/Swot_analysis (Marketline Business Information Center and Mintel)

  9. Porter’s 5 Forces • http://en.wikipedia.org/wiki/Porter_5_forces_analysis • Threat of new entrants into the industry • Bargaining power of customers • Bargaining power of suppliers • Intensity of the rivalry among firms in industry • Potential for substitute products or services

  10. Looking at the trends… • Economics within city, county, state • Demographics • Organizational study • Industry as a whole • Who is the competition

  11. Competitive Analysis How do I conduct one? Samples: Small Business Association Edward Lowe Foundation

  12. Company information • ABI Inform • General Business File ASAP • Hoover’s Online Pro Plus • Lexis-Nexis • Mergent Horizon • Reference USA • Ward’s Business Directory

  13. Food… • Food Institute • Mintel GNPD Academic

  14. Consumer trends… • Mintel Market Reports • Plunkett Research • Global Market Information Database • Marketline Business Information Center • Simmons Choices 3 (Business Library only)

  15. Consumer trends… • Trendwatching • Identifying a target market • Marketing Trends • Generational marketing

  16. Industry trends Global Market Information Database IBIS World Marketline Business Information Center Mintel Market Reports

  17. Statistical sources… Bureau of Economic Analysis County Business Patterns Census City data Un/employment Saurage Research Simply Map

  18. Newspapers Factiva Lexis-Nexis Sources available at MSU Michigan

  19. Citation Guides • Style websites Citing References in Your Paper University of Wisconsin Writing Center Using APA Format Purdue University Citing Business Databases in APA Style MSU Business Library

  20. Help is available… • Nancy Lucas • lucasn@msu.edu • 432-4180 • Business Library @ 355-3380

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