1 / 5

Market Segmentation and selection of target market

Market Segmentation and selection of target market. Domestic customers. International customers. Purpose of journey Business and Leisure Geographic European South Asia North America. P urpose of journey Income Geographic Cities Tourist Destination. Selection of Market. Kolkata

hansel
Télécharger la présentation

Market Segmentation and selection of target market

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Market Segmentation and selection of target market Domestic customers International customers Purpose of journey Business and Leisure Geographic European South Asia North America • Purpose of journey • Income • Geographic • Cities • Tourist Destination

  2. Selection of Market • Kolkata • “Capital of culture” • Future Market expected • Mumbai • New Delhi • Another Domestic destinations are expected to be expanding http://www.mapsofindia.com/maps/india/percapitaincome.htm

  3. Marketing Stategy Objective 1 (www.easyjet.com) Objective 2 fares appealing to leisure and business markets Develop people and relationships with suppliers • safe • good value • point-to-point air service • consistent and reliable product

  4. Marketing positioning Budget Airline maintained by: • Low operating costs • Increasing revenue • Using new economy technologies

  5. Marketing mix • Price • Product • Place • Promotion

More Related