Digital Marketing Courses Training, Classes in Pune | PCMC

1. DIGITAL MARKETING TRAINING CENTRE School of Internet Marketing is one of the Leading Digital Marketing Training Institute in Pune & PCMC. 103C, 1st Floor, Hrishikesh Chambers, Karve Road, PaudPhata, Erandwane, Near DashabhujaGanpatimandir, Opp SAP Training CenterPune, Above Raj Restaurant, Kothrud, Pune, Maharashtra 411038

2. ABOUT US SIM - School Of Internet Marketing is the best institute of Digital Marketing Training In Pune condensed entirely on the scope of SEO, SEM, SMO, ORM, Google Webmaster, Google Analytics Email Marketing and Pay Per Click. With comprehensive and strategic planning of digital marketing! Placement and advertisement. All of our faculty is Google certified industry experts. The great planning of the course, particular learn about the market, current trends in the industry, allowing room for development, via tasks, live projects.Experience: The faculty has 5 + years of experience in SEO, SMO & SEM. Running this Institute from last 4+years.

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5. DIGITAL MARKETING Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. The benefits of digital marketing gives businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, It allows truly personalised marketing. We can obtain detailed information about how customers use your website or respond to your advertising.

6. SEARCH ENGINE OPTIMIZATION SEO: Search Engine Optimization is the process of affecting the visibility of a website or a webpage in a search engine’s unpaid result often. Many people think that for learning SEO classes in Pune, you need to have technical knowledge which is completely wrong assumption in the market.. You just need to know the basics of HTML which is covered in the course content. Below are the details of the whole course content. IMPORTANCE If you have a website, blog or online store SEO can help your Business objectives. It is Essential users trust search engine and having a presence in the top positions for the keyword the user is searching increase the website’s trust.

7. LOCAL SEO Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they're looking for them. Millions of customers use local search every day to find the best local businesses in their area. IMPORTANCE It helps businesses promote their products and services to local customers at the exact time they're looking for them. Local SEO companies allows you to position your business on search engines and other digital marketing platforms so you're seen by potential customers — on their terms.

8. SOCIAL MEDIA OPTIMIZATION Social Media Optimization (SMO) : Social media optimization increases the visibility of your social media profiles, your social networking activity and your published content so that it is found by people searching for information and resources that relate to your content. It helps drive traffic to your website or blog, makes it easier for others to share with their circle of influence, builds community around your brand and helps search engines index your social media profiles, social activity and blog posts more easily. IMPORTANCE With SMO, you can ensure a strong web presence for the business and establishes the internet authority of the brand. It not only introduces people to the business but also helps in branding, improving brand visibility and recall. Social media optimization provides the opportunity to reach out to niche audience.

9. SOCIAL MEDIA MAREKTING Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. IMPORTANCE Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

10. GOOGLE SEARCH CONSOLE Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console. In January 2018, Google introduced a new version of the Search Console, with a refreshed user interface and improvements. IMPORTANCE Google Webmaster Tools also allows to know if your site is infected with malware. Thistools is a really valuable instrument for SEO. It gives you at a glance data about all important SEO aspects of a site, such as keywords, links, crawl errors, etc

11. GOOGLE ANALYTICS Google Analytics  is software that is connected to your website through a piece of tracking code. This is a small piece of JavaScript code that is made within your analytics account, like the example below. The account holder generates this code and then places it into the HTML back end of their site. IMPORTANCE It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more.

12. DIFFRENCE BETWEEN GOOGLE ANALYTICS & GOOGLE WEBMATER These are free tools which Google provided by google and both tools are very important for checking the website performance. Webmaster Tools provides an information or you can say insights on how search engines interact with your site, while Google Analytics provides an information on how website users interact with your site.

13. SEARCH ENGINE MARKETING (SEM) / PAY PER CLICK (PPC) Search Engine Marketing (SEM) is a form of Internet Marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. It is commonly associated with first-tier search engines (such as Google Ad Words and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market.

14. WEBSITE PLANNING & CREATION How to plan, conceptualize and create an engaging website from scratch? A website is a set of related web pages served from a single web domain. One needs to have a website to have an online presence and do online branding. These days when the world of marketing is rapidly getting wrapped by digital marketing, you are actually hitting your business if you don't have an online presence and the first step towards getting an online presence is to get a website.

15. AFFILIATE MARKETING Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates usually use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less traditional techniques, such as publishing reviews of products or services offered by a partner. You sign up for an affiliate network and decide on what you want to promote. You get your affiliate links and place them on your websites, videos, or social networks so that people get to click those links and continue purchasing a product or service. When your target audience performs the desired action, you get paid.

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17. E-MAIL MARKETING Email Marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. IMPORTANCE It can be used thoughtfully to build loyalty and trust in your brand. Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.

18. ONLINE REPUTATION MANAGEMENT Online Reputation Management (ORM) is a bit broader of a term, and is used to specifically manage the online reputation of a person, place, product, services, website, brand etc… IMPORTANCE Online Reputation Management (ORM) is the act of monitoring, addressing or optimize SERPs (search engine result pages) or mentions in online media and Web content. It is of great importance to companies to monitor how someone or something is perceived based on an internet search.

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