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Jack Jedwab Executive Director Association for Canadian Studies October 2011

Do our Sons Truly Command the National Anthem? Canadians Assess Their Knowledge of Our National Anthem . Jack Jedwab Executive Director Association for Canadian Studies October 2011 .

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Jack Jedwab Executive Director Association for Canadian Studies October 2011

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  1. Do our Sons Truly Command the National Anthem? Canadians Assess Their Knowledge of Our National Anthem Jack JedwabExecutive Director Association for Canadian StudiesOctober 2011

  2. Last month the Director of Research for the Association for Canadian Studies received his Canadian citizenship and attended the ceremony where new Canadians sang the National Anthem. It prompted to question how widely was the tune known. We out the question to Canadians and the results follow

  3. This poll was conducted online in all regions of Canada by Leger Marketing for the Association for Canadian Studies with a representative sample of 2,345 Canadians, between September 20th and October 3th, 2011. • Final data was weighted by age, gender, language, level of education, regions and household composition (with or without children under the age of 18) in order to obtain a representative sample of the Canada population. • A probabilistic sample of 2,345 respondents would yield a margin of error of 2%, 19 times out of 20 • Survey respondents were selected randomly from the LegerWeb Internet panel, which has over 350,000 Canadian households. A stratification process was applied to invitation lists to ensure optimal representation of respondents. The panelists were recruited randomly from Leger Marketing telephone surveys. Several quality control measures ensure the representativeness and accuracy of Leger Marketing’s surveys with its panel members. • In the tables, the numbers in bold redindicate a significantly higher proportion than that of other groups. Numbers in bold blue indicate a significantly lower proportion than that of other groups. Methodology

  4. Youth and Francophones Weakest on Knowledge of National Anthem

  5. Quebecers Weakest on Anthem Knowledge

  6. Immigrants, less educated and lowest income least likely to know the Anthem

  7. Minority of Canada’s Francophone youth know anthem (30 points less than anglophone youth)

  8. Those very attached to Canada far more likely to say they know the Anthem

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