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Global Economic I mplications of The T oyota Motor C ompany

Global Economic I mplications of The T oyota Motor C ompany. Eric, Charles, Molly, Colby, Gene. Agenda. Company Overview Net Revenue / Operating Income Financial Services Operations Other Areas of Business Business In Other Countries Competition Product Failure Recovery's

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Global Economic I mplications of The T oyota Motor C ompany

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  1. Global Economic Implications of The Toyota Motor Company Eric, Charles, Molly, Colby, Gene

  2. Agenda • Company Overview • Net Revenue / Operating Income • Financial Services Operations • Other Areas of Business • Business In Other Countries • Competition • Product Failure Recovery's • New Technology

  3. Company Overview • Public Company • Industry • Automotive • Robotics • Financial Services • Founded: August 28, 1937 • Founder: Kiichiro Toyoda • Key People • Fujio Cho (Chairman) • Akio Toyoda (President and CEO) • Employees: 324,747 • Divisions • Lexus • Scion

  4. Net Revenue / Operating Income • Japan • 2010 Domestic sales increase by 11.2% (218,000) to 2.16 million units. • Net Revenues declined 7.9% (966.4 billion) to 11.2 trillion • Cost-reduction efforts / lower fixed costs = $12.3 billion improvement = (225.2 billion) • North America • Vehicle sales decreased 5.2 % (114,000)to 2.10 million units. • Net Revenues decreased 8.9 % (552.4 billion) to 5.7 trillion

  5. Financial Services Operations • Overview Total assets: 13.3 trillion Net revenues: 1.2 trillion Operating income: 247.0 billion Operating areas: 33 countries / regions Number of customers: About 8.1 mil Number of employees: About 8,000 Financial Services Operations Organization

  6. Other Areas Of Business

  7. Other Business Operations • Intelligent Transport Systems (ITS) Business • The planning and development of products and services for ITS. The creation of vehicle-infrastructure cooperative systems that support safe driving. • Information Technology and Telecommunications Business • Engaged in the planning and commercialization of services that integrate vehicles and cell phones. Also serving as a sales agency for cellphones provided by KDDI corporation. • E-TOYOTA Business • Developing e-TOYOTA business operations which offer additional value to customers by integrating IT services with automobiles.

  8. Other Business Operations 2 • Housing Business • Manufacturing luxury houses in Japan. • Marine Business • Toyota is expanding into the marine business manufacturing boats and engines. • Biotechnology and Afforestation Business • Contributing to the creation of a resource recycling society through its biotechnology and afforestation operations.

  9. Other Business Operations 3 Toyota uses technologies and expertise gained from the automotive operations to operate a variety of businesses.

  10. Business In Other Countries

  11. Business In Other Countries • Manufacturing and Distributing companies in different countries including: • North America • Latin America • Europe • Africa • Asia (excluding Japan) • Middle East

  12. Business In Other Countries (Shipping) • Shipping via boat, hauling 8,500 vehicles • Uses NYK Line – Japanese Shipping Company • Expected imports through Newark to increase by 20% in 2012 compared to 2011 • Rebounding from Natural Disasters • United States and Puerto Rico

  13. Business In Other Countries (Advertising) • Toyota creating two new companies to manage marketing • One for Japan • One for Worldwide • Stems from reorganization of a global marketing division • The company spends about $1.2 billion annually on ads • In 2009, Toyota posted first annual loss in 59 years (during recession)

  14. Competition

  15. Competition on all Fronts • Asia • Honda • Hyundai • Mitsubishi • North America • Ford • Chevrolet • Dodge • Chrysler • Europe • Fiat • BMW • Saab

  16. Hometown Competitor

  17. North American Challengers • Chevrolet • Fuel efficient • Higher safety ratings • Shorter breaking distance • Ford • Innovative • Clean Running • Pleasing to the eye

  18. Europe • BMW • Know for higher class • Have a serious following • More expensive • Mini • Compact • Has a luxury aspect while still comparable • Fiat

  19. Recovering After Product Failures

  20. Toyota • Faced with big recovery trust with the product failures • Did not act early • Example: Brakes • “brake override system”

  21. Trustworthiness & Recovery Trust Recovery Toyota actions: Take full responsibility for mistakes Learn from them When something happens act immediately • Gain Trust: • Take serious actions • Keep issues open in a positive way • Responding to customers

  22. Bonds of Trust • Maximizing customer satisfaction by strengthening bonds • Standardizing service quality • Development of new compact car etios • Position in market

  23. General Overview • Toyota focused on customers • Fully investigate • Toyota has grown by quickly responding to market needs • Quality control processes • Strengthened monitoring function • Strengthening the information gathering function • Increasing the number of technical offices • Human resource development

  24. New Technology

  25. New Technology • Prius • Safety Technology • Cabin Electronics

  26. Prius • Low MPG • Recyclable batteries • Solar Technology

  27. Safety Technology • Controlled Steering • Heartbeat Monitor • Pop-up hood/ Airbags • Headlights

  28. Questions?

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