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Janet De Silva CEO, retail China limited

China: the world’s new consumer market Hong Kong Canada National Business Forum 3 june 2008 edmonton. Janet De Silva CEO, retail China limited. China …just getting started. “While skiing declines in other parts of the world, in China it is the new exciting trend.“ MELCO CHINA RESORTS.

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Janet De Silva CEO, retail China limited

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  1. China: the world’s new consumer market Hong Kong Canada National Business Forum 3 june 2008 edmonton Janet De Silva CEO, retail China limited

  2. China …just getting started • “While skiing declines in other parts of the world, in China it is the new exciting trend.“ MELCO CHINA RESORTS • “With a positive retail outlook and lack of experienced developers, we have capital to operate hypermarket anchored shopping centres in China”. SEACAN REALTY • “The emergence of China’s middle class is driving unprecedented spending… customer loyalty and retention tools are at an early stage. The City ID Card is an emerging trend” RAIVENT INC • “China…was the talk of the town at April’s World Retail Congress. International retailers are turning their sights from ‘Made in China to Sold in China’. “ RETAIL CHINA LIMITED 2

  3. about China’s NEW consumer marketby 2010 middle class dominates consumption (& pop’n) 2000, RMB, Billions, 3,704 6,011 9,318 13,474 19,201 = 100% Global>200K Affluent100-200K Upper Middle 40-100K Lower Middle25-40K Poor<25K Share of total urban consumption expenditure by income class 3 Source: McKinsey Global Institute November 2006 The Rise of China’s Urban Middle Class

  4. China’s new consumer market ….from MAO to YAO…. Most of China’s “New Rich” & “New Middle Class” are <age 35, with greater international exposure than previous generations 4

  5. about China’s NEW consumer market expected consumption Urban China’s Share of Consumption of OECD plus China*, % Euromonitor International March 11, 2008 2005 2015E 5 SOURCE: OECD & MGI Consumer Demand Analysis

  6. Bringing a premier, international ski experience to a booming ski market. • Proven market: 5M ski visits in 2006 (70%CAGR since 2000) • Developing 5 fully integrated mountain centred resorts • WFOE listed on TSX May 26 (MCR) 6

  7. SEACAN Realty Operating hypermarket anchored shopping centres in China • Proven opportunity: market leading hypermarkets adding 10-20 new stores annually. • Developing a portfolio of shopping centres in China’s 30 leading T2 cities w. capital & operating expertise • Canadian fund working with a local partner in China and strategic relationships in HK 7

  8. Raivent Inc. Bringing loyalty, marketing and data warehouse solutions to China. • Awarded a government contract for a mandatory city card to be used by 14 million people. • Launching a first of its kind multi-application government card with merchant, loyalty and e-wallet programs • JV with a Chinese partner 8

  9. Bringing international retail brands to China’s fast growing middle class consumers www.retailchinalimited.com • International Retail Brands see China as the world’s fastest growing consumer market. • RC becomes their China operating partner, adapting the brand and operating their retail stores in China. • HK: Registered Holding Company & Asia HQ China: WFOE Brandcos + a JV operating company 121shopping days to China’s National Day 9

  10. lessons learned …the importance of:china: the world’s new consumer market • Preparation • Patience • Partners • People “The emergence of China as a consuming middle class is expected to have a greater impact on global markets than China as a producer of goods.” McKinsey 2006 Special Edition: Serving the New Chinese Consumer 10

  11. China: the world’s new consumer market Hong Kong Canada National Business Forum 3 june 2008 edmonton Janet De Silva CEO, retail China limited

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