Getting the Business Case Right

1. Getting the Business Case Right A complete guide to create compelling presentations that align IT technology benefits to enterprise value initiatives. - Making Technology Investments Profitable: ROI Roadmap from Business Case to Value Realization by Jack M. Keen Presented by Sheldon McCarthy, BA at Farm Credit Bank of Texas

2. Definition of a Business Case A document written for executive decision makers, assessing the present and future business value and risks related to a current IT-enabled investment opportunity. The purpose of a business case is to guide management in making the investment decision, from a business value point of view. A business case primarily consists of cost and benefit calculations, assumptions, rationale, evidence, and support – all recapped into a narrative “value story.” - Making Technology Investments Profitable: ROI Roadmap from Business Case to Value Realization by Jack M. Keen Presented by Sheldon McCarthy, BA at Farm Credit Bank of Texas

3. Getting the Business Case Right • Defining INPUTS Decision Needs -Who expects what? -Who cares about what? Align Criteria to Enterprise Business Strategy & Values OUTPUTS Project Plan Aligned Criteria - Making Technology Investments Profitable: ROI Roadmap from Business Case to Value Realization by Jack M. Keen

4. Getting the Business Case Right • Assessing INPUTS Aligned Criteria Determine Proof Needs Provide Evidence Payoff Explanations OUTPUTS Calculated Payoffs ROI Computations - Making Technology Investments Profitable: ROI Roadmap from Business Case to Value Realization by Jack M. Keen

5. Test Build Define Getting the Business Case Right • Delivering • Story telling INPUTS ROI Computations OUTPUTS Final Business Case 75% - Making Technology Investments Profitable: ROI Roadmap from Business Case to Value Realization by Jack M. Keen

6. What makes business cases FAIL • 50 pages of data and no pages of why it matters! • Abundant use of technical terminology to which the audience cannot relate • Details about systems features, but little explanation of how they help the enterprise • Unclear reasoning behind the conclusions offered • A writing style that does not communicate well to an executive audience - Making Technology Investments Profitable: ROI Roadmap from Business Case to Value Realization by Jack M. Keen Presented by Sheldon McCarthy, BA at Farm Credit Bank of Texas

7. Supporting Documents • Mind Mapping Diagram of Business Case Report • POLDAT Questionnaire List • Process, Organization and Location (Business Architecture) and Data, Applications and Technology (Systems Architecture) • Detail cost estimating spreadsheet (show calculations) • Business Case and Feasibility Study Templates are available online at the IIBA Austin Chapter website www.austin.theiiba.org/professional-development/template-library Presented by Sheldon McCarthy, BA at Farm Credit Bank of Texas

9. DETAIL COST ESTIMATING SPREADSHEET

10. References • IIBA Online Library • Book: Making Technology Investments Profitable: ROI Roadmap from Business Case to Value Realization, Second Edition by Jack M. Keen • IIBA Austin Template Library • Business Case Template • Feasibility Study Template • Risk Assessment Template Presented by Sheldon McCarthy, BA at Farm Credit Bank of Texas