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Pharmacy and the mobile phone

Pharmacy and the mobile phone. KASH MAHMOOD. Director of Group Digital & Healthcare Technology Alliance Boots. Presentation >. Pharmacy and the Mobile Phone. Kash Mahmood Boots UK | June 2013. Access to medicine “Fix me”. Information and symptoms check “Help me”.

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Pharmacy and the mobile phone

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  1. Pharmacy and the mobile phone • KASH MAHMOOD • Director of Group Digital & Healthcare Technology • Alliance Boots Presentation >

  2. Pharmacy and the Mobile Phone Kash Mahmood Boots UK | June 2013

  3. Access to medicine “Fix me” Information and symptoms check “Helpme” Drugs adherence “Remind me” Remote chat and diagnostics “Advise me” Patient healthcare record access “Understand me” Conditions management “Support me”

  4. Information and symptoms check • Typically from consumers but increasingly healthcare professionals • Mobile is a big play for access from anywhere for videos and images to support both parties, with pharmacists turning to mobile devices (own or company), but consumer response is mixed and infrastructure is key • Social on the rise… we see this through WebMD, NHS Choices and companies like HealthUnlocked

  5. Access to medicine • Important to get the basics right first. Pharmacy location services are key but medicines stock availability is not always available from some companies • Walgreens have done well with their ‘refill by scan’ app • Repeats business is big for Boots UK - requiring ‘omni-convenience’ • Mobile used increasingly at home and in pharmacy for travel vaccination understanding, and questionnaires for consumers

  6. Drugs adherence • 50% fail to take their medication correctly1 • Text messages (especially for typically older, non smartphone users) are good but apps allow response and tracking is better. Walgreens app is successful • Challenge is around behaviours - consumers will often ignore the alert and see it as a reason to ignore in a similar way to being disturbed • SMS courtesy of RememberItNow.com • 1: according to website www.askyourpharmacist.co.uk

  7. Patient healthcare record (PHR) access • Enables better care (e.g. conditions change and on repeat medications) • Pharmacy is an extremely accessible high street healthcare presence • Not tied to mobile devices, but tablets are a good access as the pharmacist moves to providing healthcare consultations and services • Lack of a UK-wide single, rich patient health record means we need a standard way of communicating and accessing • … who owns the patient health record (GPs or patients)? • Pictures courtesy of The Guardia newspaper and NHS Department of Health website

  8. Conditions management • Changing role of the pharmacist to more of a focus on providing accessible, Commissioning Body-approved care on the high street and reducing NHS costs / burden • Over 15 million people in the UK have long term conditions (diabetes, asthma, cancer etc). The right tools will help manage those conditions. Data and integration is key…. • Consumer view is strong around diabetes app (e.g. iBGStar), and less ‘condition based’ health apps (e.g. smoking, fitness/positive health, baby, weight), but only in an ‘omni-presence’ (e.g. including high street) • Obvious area of strong innovation with sensors and add-ons (ECG, sonograms, urine tests, but consumer usage can also raise fears (increasing visits to any healthcare professional) • Smart pills - good example of innovation, with risks around technology, consumer perception and data • Are we at risk of turning the Smartphone in to a full medical device requiring regulatory approval? • Pictures courtesy of iBGStar, , AliveCor, MobiSante

  9. Remote chat and diagnostics • Power of online chat is key, especially with pharmacists, given how busy GPs are • As before, it is important to get the basics right when thinking about the role of the mobile phone here. Who do you pick up the phone and call for advice (especially in emergency)? NHS provide great service, as well as the obvious need to call GP / pharmacist / family • Remote diagnostics on the rise - especially linked to long term conditions. Payers include mobile providers (e.g. O2 Health), to tele / video providers with mobile solutions (e.g. Polycom)… • … but who is on the other end of the call? Automated feeds to GPs are good if they endorse it, the pharmacist can play a key role here • Pictures courtesy of iBGStar, , AliveCor, MobiSante

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