1 / 9

INTERNATIONAL BUSINESS & PROMOTIONAL VENTURES: A CROSS-CULTURAL PERSPECTIVE

INTERNATIONAL BUSINESS & PROMOTIONAL VENTURES: A CROSS-CULTURAL PERSPECTIVE. 2008 Annual Diversity Conference Bagher Fardanesh, Ph.D. bf@progamut.com 410-404-1122. INTRODUCTORY REMARKS. Dynamics of Competition, an Overview of Business and Marketing

helene
Télécharger la présentation

INTERNATIONAL BUSINESS & PROMOTIONAL VENTURES: A CROSS-CULTURAL PERSPECTIVE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. INTERNATIONAL BUSINESS & PROMOTIONAL VENTURES:A CROSS-CULTURAL PERSPECTIVE 2008 Annual Diversity Conference Bagher Fardanesh, Ph.D. bf@progamut.com 410-404-1122

  2. INTRODUCTORY REMARKS • Dynamics of Competition, an Overview of Business and Marketing • The Importance of Effective Business Negotiation and Promotional Decisions • What Is Ahead?

  3. CULTURAL DIVERSITY & BUSINESS NEGOTIATION Verbal Communication: • Process • Practice • Discount • Meanings of “yes” • Date and Signature • Lubrication, and Bribery

  4. Non-Verbal Communication: • Punctuality • Handshake and Kissing on the Cheeks • Proxemics • Eye Contacts • Facial Movements • Exchange of Documents • Emblems

  5. PITFALLS in PROMOTIONAL DECISIONS • General Motors • Gerber • IKEA • Electrolux • Pepsi

  6. MISLEADING MARKETING & PROMOTIONAL APPROACHES With Respect to: • Branding & Counterfeiting • Quality • Quantity and • Pricing

  7. INTERNATIONAL PROMOTIONAL STRATEGIES • Demographic Considerations • Literal and Figurative Meaning of an Advertisement • Modes of Advertising as Related to the Level of Literacy • Facts and Feelings

  8. RECOMMENDATIONS, QUESTIONS, & COMMENTS • Research • Secondary • Primary • Translation and Back Translation • Ethnocentrism and Self-Reference Criterion, SRC

More Related