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Collecting Primary Data by Communication

Collecting Primary Data by Communication. Chapter 6. Structured v. Unstructured. What is structure? Fixed-alternative questions Pros Cons Open-ended questions Pros Cons. Disguised v. Undisguised. Disguise Definition When to disguise? Ethical considerations Debriefing.

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Collecting Primary Data by Communication

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  1. Collecting Primary Data by Communication Chapter 6

  2. Structured v. Unstructured • What is structure? • Fixed-alternative questions • Pros • Cons • Open-ended questions • Pros • Cons

  3. Disguised v. Undisguised • Disguise • Definition • When to disguise? • Ethical considerations • Debriefing

  4. Methods of Administering Questionnaire • Aspects to consider • Sampling control • Information control • Administrative control

  5. Personal Interviews • Where? • Sampling control • Response rates • Information control • Advantages • Errors • Administrative control • Cost

  6. Telephone Interviews • Sampling control • Issues • RDD • Information control • CAI • Length • Administrative

  7. Mail Questionnaire • Sampling control • Response rates • Information control • Length • Sensitive questions • Administrative control • Cost • Time

  8. Internet-based Questionnaires • Sampling control • Email lists • Response rates • Information control • Sequencing • Administrative control • Cost • Time

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