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Chapter 3. Winning Buy-In and Resources. selling social marketing . LinkedIn Facebook Selling the value of social marketing to skeptics Soliciting Feedback Join LinkedIn Support Customers. Build Thought Leadership Through Blogging. Blogs Twitter and other micro blogs Video and audio
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Chapter 3 Winning Buy-In and Resources
selling social marketing LinkedIn Facebook Selling the value of social marketing to skeptics Soliciting Feedback Join LinkedIn Support Customers
Build Thought Leadership Through Blogging Blogs Twitter and other micro blogs Video and audio Photo sharing sites Regulartory filings Facebook LinkedIn and vertical social networks Wikipedia Discussion forums Social Bookmarking sites
Market Intelligence Competitors Customers Channel Partners Regulatory agencies and commissioners Legislators Influential authors, journalists and bloggers
Market Intelligence Cont. Individual within organizations mentioned Topics relevant to your market
Chapter 3 Winning Buy-In and Resources Identify Opportunities Listorious.com Finding Allies online Social Marketing is not for every company
Research Forrester.com Pewreseach.org Research.google.com
Answering Objections ROI Resources Control Brand Consistancy Legal Risk
Chapter 4 Social Organization Openness Challenge Centralization Coordinated Dandelion Organic Honeycomb
Infectious Growth Working at internet speed
Chapter 5Creating and Enforcing Social Media Policies Socialmediapolicytemplate.com Why not existing Policies? Sequencing the Chain of Events
Chapter Six Learning by Listening Crowd Listening to keywords Dashboard
Chapter 7 Understanding Search Keyword Research Volume vs Relevance Mechanics of SEO
Social Media Optimization Validate Keywords