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Multimedia Capabilities Presentation 2013

Multimedia Capabilities Presentation 2013. Mission: To surround each of the market’s distribution channels with products and services that provide readers with the highest quality and actionable information delivered via efficient and targeted vehicles. Print Platforms. Retail Group:

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Multimedia Capabilities Presentation 2013

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  1. Multimedia Capabilities Presentation 2013

  2. Mission: To surround each of the market’s distribution channels with products and services that provide readers with the highest quality and actionable information delivered via efficient and targeted vehicles.

  3. Print Platforms Retail Group: • 20/20 Magazine • Controlled circulation 49,509 • Universally-read • Product and marketing information • CE for opticians in every issue • Vision Monday • Controlled circulation of 19,970 • Designed to be read by purchasing decision-makers • Industry news and business analysis • Frames Data • Over 10,000 100% PAID subscribers • Resource tools for dispensers and labs • Only complete directory of Lenses available in the industry • Surfacing & Finishing Guide works hand-in hand • LabTalk • Controlled circulation of 4,500 lab owners, managers and techs • Leading “how-to” resource for the optical lab community

  4. Print Platforms Professional Group: Review of Optometry • Controlled circulation = 36,636 • 34,336 Optometrists (O.D.’s) • Provides clinical information and CE for Optometrists • #1 in all 4 key categories: Percent Receivership, Average Issue Readers, Reading Frequency & Ad Page Exposures (Kantar Media Eyecare 2012 Study) Review of Ophthalmology • Controlled circulation = 21,270 Total copies to Physicians (M.D.’s) • Provides clinical information and CME for Ophthalmologists • Rated as a leading magazine in readership and #1 in “High Readers” • #1 in “Average Issue Readers” and “Ad Page Exposures” (Kantar Media Eyecare 2012 Study)

  5. Web Sites • 2020mag.com • 19,005 avg. unique visitors per month • Monthly frame and lens product and marketing information • Continuing Education: • OpticiansHandbook.com • VisionMonday.com • 20,869 avg. unique visitors per month • Leading news site for the optical industry • Updated daily • RevOpt.com • 50,009 avg. unique visitors per month • Rated “most useful site” by Optometrists • RevOphth.com • 32,084 avg. unique visitors per month

  6. Practice Advancement Associates • Review of Optometric Business • Review of Optometric Business is a business-to-business online publication and Web site with a uniquely exclusive focus on the business side of optometric practice beneath the Review of Optometry brand umbrella. • URL: www.ReviewOB.com • Weekly publication schedule • Registered users: over 13,000

  7. Practice Advancement Associates • The Management & Business Academy™ • The Management & Business Academy™, sponsored by Alcon and Essilor, provides educational resources on the business side of practice management to independent eye care professionals through live seminars given by the distinguished MBA faculty, as well as ongoing research and publications. • URL: www.MBA-ce.com • Registered users: over 15,000

  8. Electronic Newsletters VMail Extra & Headlines • Delivers the latest industry news 3x per week: Mon, Wed, Fri • Reaches over 46,000 industry inboxes • Breaking news updates • VMail Extra available for mobile devices • Premium Positions available VMail from Expos • Show updates, news and events each day of the show VMail Product Watch • Delivers the latest product updates weekly, every Tuesday VMail Technology • Delivers the latest technology news, every Thursday

  9. Electronic Newsletters E-Newsletters: ECP Channel 20/20 eL&T • Editorial content: • Lenses & Technology • Lens Marketing • Dispensing Tips • New Products • Published monthly • Over 47,000 recipients CLICK • The e-solutions newsletter for ECPs and optical retailers • Designed to help ECPs and optical retailers build their use of the Internet and communicate in new ways with patients and customers. • Published 2x per month • Over 56,000 recipients Custom Newsletters available

  10. Electronic Direct Marketing EyeFind • Leading e-mail marketing vehicle: 50,000+ recipients 100% requested • Most efficient and cost effective way to reach and impact the U.S. eye care market • Ability to deliver full analytics and qualified leads with contact information • Custom e-marketing campaigns • Geographically specific

  11. ECP Business Services

  12. Social Media • The mission of SightNation is to build community across all segments of the optical industry and eye care fields through the open exchange of news, information, resources, idea sharing and discussion, utilizing Jobson organic content and user-generated content. • 3,727 registered citizens • 5,312 avg. unique visitors/month • 13,079 avg. page views/month

  13. Census is a database with vital information on approximately 50,000 optical locations in the U.S. Excellent territory management tool with a variety of add on services that provide additional value ViewPoint is an internet based study surveying independent optical retailers on their perceptions of frame manufacturers, sunglass brands and managed vision care companies Research Books are topical reports that provide a top-line snapshot of both consumer and ECP perceptions and attitudes on specific market segments The Optical Business Barometer gauges how business is doing at independent optical businesses on a monthly basis - - - Custom Research also available - - - Business Intelligence = Marketplace Power

  14. Continuing Education ABO Accredited CE • Print, Online and Live • The Opticianry Study Center is one of the largest providers of ABO approved CE • Approximately 65,000 exams processed in 2011 • Jobson helps you capitalize on your program COPE programs available through Professional Group

  15. Opticians Handbook • Opticians Handbook is an interactive online guide, focused on providing Opticians with the training and • information they need to keep pace with today’s rapidly changing product environment. It’s an invaluable tool for • industry professionals to receive expert education and instruction—covering everything from lenses to fitting. • Opticians Handbook also recommends CE courses from 2020mag.com, so ECPs can link directly to courses that • interest them. • Opticians Handbook has rapidly become the go-to site for ECPs at all levels and registered users and site visits are expected to climb throughout 2013. Gold and Silver sponsorships are available. • URL: opticianshandbook.com • Registered users: over 5,060 • 3,120 avg. unique visitors per month • 20,550 avg. page views per month

  16. Thank You!

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