1 / 12

MKT 335

MKT 335. INDUSTRY INFORMATION ASSIGNMENT Susan Hurst Business Librarian. OVERVIEW. 1) Census Data 2) Syndicated Data – Mediamark Lifestyle Market Analyst 3) IbisWorld. CENSUS DATA. Economic Census – Once every 5 years. Industry data only – No individual companies.

hermione-demetra
Télécharger la présentation

MKT 335

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 335 INDUSTRY INFORMATION ASSIGNMENT Susan Hurst Business Librarian

  2. OVERVIEW • 1) Census Data • 2) Syndicated Data – • Mediamark • Lifestyle Market Analyst • 3) IbisWorld

  3. CENSUS DATA • Economic Census – Once every 5 years. • Industry data only – No individual companies. • Use NAICS codes – North American Industry Classification System. • Replaces SIC – Standard Industrial Classification.

  4. CENSUS DATA (cont.) • NAICS codes – 6 digits, more specific and up-to-date. • SIC codes still used, need to know also. • Locate codes at Census website or in handbooks (See the Library Handout in your course packet). • http://www.census.gov/

  5. CENSUS SITE REVIEW • Click on the Industry Series Link on the Economic Census page. • Choose an Industry Series Report • Estimates for Variables are found in Table 1 in each Report, also note the NAICS code • Go back to the Economic Census homepage & click on the NAICS link in left sidebar, go to the 2002 NAICS link. • Put in your 6 digit NAICS code to get the industry definition & corresponding SIC code.

  6. SYNDICATED DATA • Lifestyle Market Analyst & Mediamark • Mediamark – Consumer survey results, tells who buys what products. Includes details on consumer demographics and media exposure • Data collected with the purpose of being sold • Lifestyle Market Analyst has consumer lifestyle profiles, also includes demographic & geographic information

  7. Mediamark • To use this database you must register or use my email & password – see Handout in your course packet for details on how to log-in and search the database. • Methodology is available from “News” link on Mediamark home page or User Guide linked on E-reserves. • MRI + (Mediamark) (Linked under Marketing in Research by Subject on the Libraries homepagehttp://www.lib.muohio.edu/)

  8. Lifestyle Market Analyst • Selected sections online on E-reserves • Entire book available at King Library in the Reference section, HF 5415.32 .L554 • See Handout in Course Packet for list of Profiles available on E-reserves • Methodology also online on E-reserves

  9. IbisWorld • More than 700 US industry reports • Closely follows Census, can search by NAICS Code • Includes market share, market value, forecasts, competitors, etc. • Methodology linked on E-reserves • Database linked under Research by Subject on library home page under Marketinghttp://www.lib.muohio.edu/

  10. WRAP-UP • Census Data – Do all online at Census website http://www.census.gov/ • Mediamark - database linked from library homepage, under Research by Subject, Marketing http://www.lib.muohio.edu/ (see handout in your course packet for details on logging-in)

  11. WRAP-UP (cont.) • Lifestyle Market Analyst – selected lifestyle profiles linked on E-RESERVES (methodology linked there too) • Marketline - database linked from library homepage, under Research by Subject, Marketinghttp://www.lib.muohio.edu/ (Methodology linked on E-RESERVES

  12. CONTACT INFORMATION Susan Hurst 203 King Library 529-4144 hurstsj@muohio.edu

More Related