1 / 6

SOCIAL MEDIA ALL-STARS

SOCIAL MEDIA ALL-STARS. Professor Chip Besio Cox School of Business. Best in Customer Service. The tone of @JetBlue mirror the airline’s vibe: informal, breezy @ JetBlue has 1.7 million followers JetBlue Facebook has 800,000 likes

hien
Télécharger la présentation

SOCIAL MEDIA ALL-STARS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SOCIAL MEDIA ALL-STARS Professor Chip Besio Cox School of Business

  2. Best in Customer Service The tone of @JetBlue mirror the airline’s vibe: informal, breezy @JetBlue has 1.7 million followers JetBlue Facebook has 800,000 likes Even when there is a heavy volume of messages (e.g., stranded passengers) JetBlue responds in real time A 26-member dedicated social media support with same training as the reservations center

  3. Small Business Saturday page on Facebook has 3.2 million likes • AmEx customers who link their cards to Twitter, Facebook and Foursquare get special discounts (Walmart.com and Best Buy have offered deals with this service) • #PassionProjects lets a community of creatives tweet and post about their passions for a chance at Kickstarter-style fundraising Best in Marketing

  4. 7 Portfolio Managers/24 Employees • Their Private Digital Network: • Resource for Entrepreneurs seeking advice on everything from debt funding to hiring • Forum for marketers, engineers and salespeople who work for FRC backed companies • Works because all FRC CEOs know each other • Helps FRC compete with much bigger competitors and demonstrates the power of social software Best in Small Business

  5. Utilize Facebook Groups in an employee only/closed version to share ideas • Managers use the platform to promote projects to generate internal buzz (buzz can attract top talent to a project) • Employees beta-test products, pose questions, dole out critiques and post likes • It is the primary tool for collaboration at FB Best in Collaboration

  6. Ron Dromgoole was looking for a Nuclear engineer post Fukushima who spoke Japanese, was a U.S. citizen and had an appropriate security clearance • Started with LinkedIn and found several candidates but wanted more information • One of his candidates had created a LinkedIn Group to discuss the disaster with his peers • Interviewed the candidate and hired him • Recruiting budget less than $100K for the billion dollar lab which is why Dromgoole uses social media Best In Hiring Source “Fortune” Magazine, September 16, 2013

More Related