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Find Needs

Find Needs. Dr.-rer.nat. Ir. Yuswan Muharam, M.T. REFERENCE. Chemical Product Design - Toward a Perspective Through Case Studies, Ng, 2007 Design and Development of Biological, Chemical, Food and Pharmaceutical Products, Wesselingh, 2007 Product Design and Development, Ulrich, 2004

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Find Needs

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  1. Find Needs Dr.-rer.nat. Ir. Yuswan Muharam, M.T.

  2. REFERENCE • Chemical Product Design - Toward a Perspective Through Case Studies, Ng, 2007 • Design and Development of Biological, Chemical, Food and Pharmaceutical Products, Wesselingh, 2007 • Product Design and Development, Ulrich, 2004 • Product and Process Design Principles, 2nd Ed, Seider

  3. TAHAP DESAIN PRODUK KIMIA • Identifikasi Kebutuhan Konsumen • Tetapkan spesifikasi produk • Ciptakan konsep-konsep produk • Pilih konsep(-konsep) produk • Formulasi produk (skala lab) • Flowsheeting • Estimasi biaya • Penentuan alat • Scale-up

  4. Sustaining and disruptive development

  5. Sustaining Changes A twenty-year old Attica window Fogging due to condensation of water vapour between the two glass layers

  6. Sustaining Changes Construction of Attica windows

  7. Sustaining Changes Project scope for the Attica improvement

  8. Sustaining Changes The steps to assessing the customer needs.

  9. Sustaining Changes Customer statement list (shortened)

  10. Sustaining Changes Grouping of the needs (shortened)

  11. Sustaining Changes • Rank needs: 1. undesirable 2. not important 3. nice to have 4. highly desirable 5. essential Grouped list of needs (shortened)

  12. convection Disruptive Changes A disruptive proposal: vacuum windows more expensive less attractive?

  13. Disruptive Changes Problems of any investor

  14. Disruptive Changes Suggestions with disruptive ideas

  15. Summary of the Method

  16. Specify the Product Dr.-rer.nat. Ir. Yuswan Muharam, M.T.

  17. SPESIFIKASI PRODUK • Spesifikasiproduk: • Mengubahkebutuhanmasyarakatmenjadibesaran yang dapatdiukur (kuantifikasi)

  18. List of Needs List of needs with ranks

  19. The Method

  20. List of Metrics

  21. List of Metrics A matrix of needs and metrics

  22. The Competition

  23. Parts of the needs chart

  24. List of Specifications

  25. Using Models Two technical models of toothpaste

  26. Using Models Comparing different designs (economical design)

  27. Looking Back • Apakah produk Anda terbaik? Jika tidak, dan Anda tidak dapat memperbaikinya  hentikan! • Apakah pasar produk terbaik? Jika ya  teruskan!

  28. Create Concepts Dr.-rer.nat. Ir. Yuswan Muharam, M.T.

  29. Bio-fouling of Ships First set of specifications

  30. Creating Concepts The method for creating concepts

  31. Splitting (Decomposing) • Splitting: • to split the problem into sub-problems • to analyse sub-functions. Splitting a problem by splitting its name

  32. Splitting (Decomposing) What happens on a non-protected ship?

  33. Splitting (Decomposing) Getting ideas from the current method

  34. Searching for Existing Ideas • Sources (external information): • Lead users– customers who are ahead of others in exploiting the limits of your products • Experts (consultants or university people), • Patent literature, • Open literature, • Meetings (trade fairs or symposia), • Products and product descriptions from the competition.

  35. Forming New Concepts • Guidelines: • Suspend judgement on ideas in this stage • Do not criticize • Welcome daft ideas as these often lead to other ideas • Use graphical and physical media such as blackboards in group sessions. • Trick: • to avoid vertical thinking (use lateral thinking)

  36. Forming New Concepts Using lateral thinking

  37. Using Concept Trees Concept tree of existing anti-fouling concepts

  38. Brainstorming

  39. Concepts Remaining after a First Selection

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