2003 RYA Volvo Champion Club Seminar

1. 2003 RYA Volvo Champion Club Seminar East Zone 2003 RYA Volvo Champion Club Seminars

2. Plan for today • Part 1 – Recruitment • Part 2 – Plans for Champion Club Scheme • Part 3 – RYA Youth Racing Update • Part 4 – RYA Recognition Update • Part 5 – Open Forum 2003 RYA Volvo Champion Club Seminars

3. 2003 RYA Volvo Champion Club Seminar • What would you like to get from today? • Are there any issues you would like to discuss? 2003 RYA Volvo Champion Club Seminars

4. Part 1Recruiting 2003 RYA Volvo Champion Club Seminars

5. Is it important? 2003 RYA Volvo Champion Club Seminars

6. Participation is declining General Household Survey, 1996 BMRB Key Note Report, 2000 • Participation 12 months before interview • Participation 4 weeks before interview Source: Key Note Report 2000 based on Target Group Index, British Market Research Bureau; General Household Survey, 1990, 1993, 1996 2003 RYA Volvo Champion Club Seminars

7. Sporting Participation Rates • Golf has been active in promoting the sport, e.g. • PGA-led media campaign • Free beginner mini-golf lessons • Golf for primary school • Golf Foundation Charity Sailing participation in US/Canada Participation in other UK sports Golf Horse riding Canada sailing Tennis Sailing US sailing US windsurfing Source: Key Note Report 2000 based on Target Group Index, British Market Research Bureau; General Household Survey, 1990, 1993, 1996; National Sporting Goods Association (US), 2000, Canadian Yachting Association; Key Notes; (TGI, BMRB data), 2001; McKinsey analysis 2003 RYA Volvo Champion Club Seminars

8. Highly Competitive Environment… • Decreasing population of young people. • Increase in single parent families. • Increasing curriculum demands. • Increasing demands on parents’ and children’s leisure time. • The electronic bedroom. • Many competing attractive ‘buzz’ activities. • Many excellent sporting schemes in the market place for young people. • Sporting schemes now devised are attracting even younger children. 2003 RYA Volvo Champion Club Seminars

9. New Strategic Priority Increasing participation in boating 2003 RYA Volvo Champion Club Seminars

10. Successfully reversing the decline ‘Do you go sailing these days?’ Suggested 2010 target is 1m Challenge is to reverse currentdownward trendby 2004/5 2003 RYA Volvo Champion Club Seminars

11. Focus on SAILING to Reverse the decline Sailing • Promotion to young age groups has highest impact on long-term boating participation (notwithstanding retention issues) • Early participation will create spill-over benefits into other boating activities Rationale: 2003 RYA Volvo Champion Club Seminars

12. Onboard 2003 RYA Volvo Champion Club Seminars

13. Provide First Fun Experience Stimulate Young Peoples Interest Raise Awareness of Opportunities Participate in a Quality ‘Club’ Environment How does this happen? Onboard 2003 RYA Volvo Champion Club Seminars

14. Onboard Development Officer Onboard Model • Support to local clubs / centres • Professional coordinator • Volunteer training for front line & support volunteers • School club link • Local funding guidance • Higher level sailing experience • Well resourced existing centre or club • Large water base • Participation focused • Strategically located Key Sailing Centre (Hub) • Stimulate young peoples interest • First fun experience • Raise awareness of opportunities • Participate in a quality ‘club’ environment 2003 RYA Volvo Champion Club Seminars

15. Datchet Water SC Datchet Watersports Bray Lake Watersports BTYC Sailsports Queen Mary SC Island Barn Reservoir SC Desborough SC Thames SC Helen Manners Onboard Development Officer Onboard Model 30 nationwide 2003 RYA Volvo Champion Club Seminars

16. Where’s Onboard Now? • Pilots • Continue to collect evidence • Produce detailed project plan • Secure funding • Onboard 2003 RYA Volvo Champion Club Seminars

17. Provide First Fun Experience Stimulate Young Peoples Interest Raise Awareness of Opportunities Participate in a Quality ‘Club’ Environment That is only one part of it… Onboard 2003 RYA Volvo Champion Club Seminars

18. Who’s responsibility is it to increase participation? 2003 RYA Volvo Champion Club Seminars

19. RYA has a leadership role. • Ultimate responsibility lies with clubs. 2003 RYA Volvo Champion Club Seminars

20. You need to recruit or eventually your club -and the sport in your area - will die. 2003 RYA Volvo Champion Club Seminars

21. Provide First Fun Experience Stimulate Young Peoples Interest Raise Awareness of Opportunities Participate in a Quality ‘Club’ Environment TODAYS 1ST FOCUS Onboard 2003 RYA Volvo Champion Club Seminars

22. Provide First Fun Experience Stimulate Young Peoples Interest Raise Awareness of Opportunities Participate in a Quality ‘Club’ Environment HOW DO YOU GO ABOUT IT NOW? Onboard 2003 RYA Volvo Champion Club Seminars

23. Barriers to Stimulating Interest Trial TASTER Availability & information Barriers Awareness Relevance Affordability Continuing Does sailing as a local activity register on people’s ‘radar screen’? Do they think that it is an activity that is ‘right for them’? Can they actually go and do it? Are young people informed of local opportunities? Can they continue? Are there appropriate opportunities to continue? Can they afford it? Clubs don’t make us welcome Boring & Uncool Image with peers Information and Promotion Expensive Sailing clubs are for other people Hard Dangerous Fear of Water 2003 RYA Volvo Champion Club Seminars

24. Stimulating InterestTargeting Age Groups • Do we need to? • Peoples sporting choices are determined in formative years between 8-14. • Enhance a young sailors chance to achieve their full potential within the sport. • What age group should we target? 2003 RYA Volvo Champion Club Seminars

25. Stimulating InterestTargeting Age Groups Iain Percy Star Started sailing: My parents wanted to do a sport as a family so we all joined Weston Sailing Club, Southampton. I learnt to sail aged 4 in an Optimist dinghy. 2003 RYA Volvo Champion Club Seminars

26. Stimulating InterestTargeting Age Groups Ben Ainslie Finn Started sailing: Aged 8 in Restronguet Creek, Cornwall 2003 RYA Volvo Champion Club Seminars

27. Stimulating InterestTargeting Age Groups Paul GoodisonLaser Started sailing: Aged 6 in a National 12 and Topper at Ulley SC 2003 RYA Volvo Champion Club Seminars

28. Stimulating InterestTargeting Age Groups Leigh McMillian Tornado Started sailing: I sailed with my family in a clinker built dinghy on picnic outings in Newtown Creek aged 8 and from there I progressed into an Optimist 2003 RYA Volvo Champion Club Seminars

29. Stimulating InterestTargeting Age Groups Chris Draper 49er Started sailing: Inspired by my Father to take up the sport aged 6 in an Optimist. 2003 RYA Volvo Champion Club Seminars

30. Stimulating Interest- Recommended Target Age - • Recommended target age group is 6-8. 2003 RYA Volvo Champion Club Seminars

31. Stimulating InterestGetting Schools To Participate • Forming Links with Schools • School Sport Co-ordinators • Primary School Link Teachers • School Teacher Requirements • Fun • Warm welcome • Safe activity • Quality tuition • Opportunity for progression Transport Finance Time Teachers Safety 2003 RYA Volvo Champion Club Seminars

32. Providing First Fun Experience • When? • 1)Within the YearIt takes in the order of 6-10 sessions for a young sailor to commit to the sport and sort out a boat. • 2) Within the Week or Weekend 2003 RYA Volvo Champion Club Seminars

33. Non-RTCs Providing A First Fun Experience • Where are you placed if you are providing a taster to non-club members and you are not an RTC? 2003 RYA Volvo Champion Club Seminars

34. Non-RTCs Providing A First Fun Experience • Advised to become a RTC • Train/Recruit Senior InstructorOne-off fee £180 if you are a RYA Affiliated Club • Adventure Activities Licence 2003 RYA Volvo Champion Club Seminars

35. Main Likes: Fun Friendly Young instructors Fun teachers Bite size awards Open programmes where they decide pace of learning Main dislikes: Bossy instructors Grumpy instructors Lack of choice of craft Fear of capsizing Shore based theory sessions Lack of immediate feedback YOUNG PEOPLE ON TASTER PROGRAMMES 2003 RYA Volvo Champion Club Seminars

36. Converting First Fun Participants to Participate Further • What have you tried? • What else could be tried to increase the number participating further? 2003 RYA Volvo Champion Club Seminars

37. Raising Awareness of Opportunities to Progress • Target and hook the parents. • Providing opportunities to progress that do not require an initial commitment. • Target individuals to optimise available resources. • Personally inviting young sailors to progress. 2003 RYA Volvo Champion Club Seminars

38. Kids enjoy it Cheap childcare Recognised awards Regular sessions No initial commitment Relaxed attitude Safe Structured training Clean Comfortable Playground Mafia Company What makes their parents bring them? Raising Awareness of Opportunities to Progress 2003 RYA Volvo Champion Club Seminars

39. Providing Opportunities to Progress • Card Based Training Scheme • RYA Junior Scheme on coloured cards • Stage 1 to Racing Blue Badge • Rights and privileges based on colour • Child driven, not set course • Aim is to have fun in a safe and structured environment 2003 RYA Volvo Champion Club Seminars

40. Providing Boats 2003 RYA Volvo Champion Club Seminars

41. Encouraging Participation within the Club • Regular fun training sessions • Weekday Afternoons/Evenings • Sunday am/pm • Develop the social scene 2003 RYA Volvo Champion Club Seminars

42. Provide First Fun Experience Stimulate Young Peoples Interest Raise Awareness of Opportunities Participate in a Quality ‘Club’ Environment TODAYS 2nd FOCUS • The majority of young participants love to compete. • Encouraging participants to race provides the best method of retention. • Increase the size of our talent pool Onboard Nurture racing 2003 RYA Volvo Champion Club Seminars

43. HOW DO YOU GET YOUNG SAILORS INTO RACING NOW? Provide First Fun Experience Stimulate Young Peoples Interest Raise Awareness of Opportunities Participate in a Quality ‘Club’ Environment Onboard Nurture racing 2003 RYA Volvo Champion Club Seminars

44. It’s exciting It’s safe No hassles Positive achievement Role models Educational Freedom Independence Teamwork Choice Intrinsic motivation Extrinsic motivation Sustaining Interest What makes children keep going racing? 2003 RYA Volvo Champion Club Seminars

45. Sustaining Interest • Weekly communication: • Email groups • Group text messages • Recognition 2003 RYA Volvo Champion Club Seminars

46. Positive feedback Duty Company/friendship Group kudos Trident Scheme D of E awards Safe Structured Insured Training to RYA standards Achievable tasks Finding Volunteers What makes adults help? 2003 RYA Volvo Champion Club Seminars

47. Finding Volunteers • New RYA Volunteer Website & Seminars • Launched at Sailboat 2004. 2003 RYA Volvo Champion Club Seminars

48. 2004 Olympic Games • Plan for GBR success at the Olympic Games. • Expecting greater TV coverage. • Great opportunity to recruit. 2003 RYA Volvo Champion Club Seminars

49. Provide First Fun Experience Stimulate Young Peoples Interest Raise Awareness of Opportunities Participate in a Quality ‘Club’ Environment SUMMARY & ACTION PLANNING Onboard Nurture racing 2003 RYA Volvo Champion Club Seminars

50. Part 2Plans for the Champion Club Programme 2003 RYA Volvo Champion Club Seminars