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Mc Donald’s

Mc Donald’s. Group 3. Le Thi Thuy Linh Tu Ngoc Hinh Pham Thanh An Nguyen Thi My Hang. Content. Introduction. Common size. Ratios analysis. Conclusion. Recomendation. Introduction. 1. History.

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Mc Donald’s

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  1. Mc Donald’s Group 3 Le Thi Thuy Linh Tu Ngoc Hinh Pham Thanh An Nguyen Thi My Hang

  2. Content Introduction Common size Ratios analysis Conclusion Recomendation

  3. Introduction 1. History McDonald’s is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day.

  4. Introduction 2. Product of Mc Donald’s • Burger Delicious, freshly made, and oh-so-satisfying. From the Big Mac to our Premium Grilled Chicken Club to our classic Cheeseburger, McDonald’s sandwiches make the meal • Chicken, fish and pork From our ever-popular Chicken McNuggets, our fabulously fresh salads or the classic Filet-O-Fish, both chicken and fish from McDonald’s are delicious choices.

  5. Introduction • Breakfast From wholesome choices like Fruit & Maple Oatmeal and the Egg White Delight McMuffin to the savory Sausage Biscuit to the sweet McGriddles sandwich • Beverages No meal is complete without a drink! From Diet Coke to low-fat milk to fresh-brewed hot coffee • Desserts and Shakes The McFlurry is a soft-serve ice cream dessert, that has pieces of candy or cookies mixed into it

  6. Introduction 3. Mc Donald’s in Viet Nam • In 10/02/2014, McDonald's Corporation opened the first restaurant in Vietnam. • Strategically located at the busy roundabout at intersection of Dien Bien Phu and Nguyen Binh Khiem Streets in District 1. • McDonald's 350-seat restaurant. • With a total floor area more than 1,300 square meters on a property close to 3,000 square meters, the restaurant is designed as a modern dining destination

  7. Introduction 4. Competitors Competition for McDonald’s is mainly due to demand and choices, prices, and nutrition values. Demand and choices play roles in competition because fast food companies have to create a wide variety menu to satisfy all customers. If one restaurant has more variety and innovation on the menu, consumers are more likely to go to that restaurant. We choose the Burger King is the main competitor of McDonald’s that we can compare them together. The reason why we choose it because same as McDonald, Burger King also had a longer history, it appeared in 1954 and now it has about 11 million customers over the world

  8. Introduction 5. Analysis SWOT • S-O Strategies • S-T Strategies • Focus on plan to win to attract customers and expansion in other countries • Expansion in market share by more investments in Asia • More control on franchise dealers to maintain McDonald’s reputation and quality. • Provide new product and keep innovation SWOT • Not use Trans fat in all worldwide McDonald's • Replace the production components cans into an environment – friendly material • Minimize customers losses by provide low cost menu and discounts • W-T Strategies • W-T Strategies

  9. Common size Income Statement (%)

  10. Common size Balance sheet (%)

  11. Common size Cash flow (%)

  12. Ratios analysis Our group focused to analyze 4 ratios to understand all McDonald’s financial situation 01. Activity Ratios 02. Liquidity ratios - Short-term activity ratios - Long-term activity ratios - Current ratio - Quick ratio - Cash from operation ratio - Description of the contents 03. Long-term debt and solvency ratios 04. Profitability ratios - Debt to total capital - Debt to equity - Time interest earned - Financial leverage - Net profit margin - Gross profit margin - ROS - ROA - ROE

  13. Activity ratios Activity ratios

  14. Activity ratios (cont.) • 1. Short-term activity ratios • 1.1 The inventory turnover ratios Because of McDonald’s is the merchandise company so most of inventories of company only focus on finished goods.

  15. Activity ratios (cont.)

  16. Activity ratios (cont.) • 1. Short-term activity ratios • 1.2. Average number of day inventory in stock

  17. Activity ratios (cont.) • 1. Short-term activity ratios • 1.3. The receivable turnover

  18. Activity ratios (cont.)

  19. Activity ratios (cont.) • 1. Short-term activity ratios • 1.4. Average number of day receivable outstanding

  20. Activity ratios (cont.) • 1. Short-term activity ratios • 1.5. Working capital turnover

  21. Activity ratios (cont.)

  22. Activity ratios (cont.) • 1. Short-term activity ratios • 1.6. Payable turnover So: Purchase = Ending inventories + COGS – Begin Inventories

  23. Activity ratios (cont.)

  24. Activity ratios (cont.) • 1. Short-term activity ratios • 1.7. Number of days of payable

  25. Activity ratios (cont.) • 2. Long-term activity ratios • 2.1. Asset turnover According to Income statement of McDonald’s, our group finds out that most of total asset of McDonald’s also come from Net property plant and equipment

  26. Activity ratios (cont.)

  27. Activity ratios (cont.) • 2. Long-term activity ratios • 2.2. Fixed asset turnover

  28. Activity ratios (cont.)

  29. Liquidity ratios Liquidity analysis

  30. Liquidity ratios (cont.) • 1. Current ratio

  31. Liquidity ratios(cont.)

  32. Liquidity ratios (cont.) • 2. Quick ratio

  33. Liquidity ratios(cont.)

  34. Liquidity ratios (cont.) • 3. Cash ratio

  35. Liquidity ratios(cont.)

  36. Liquidity ratios (cont.) • 4. Cash from operation ratio

  37. Liquidity ratios(cont.)

  38. Long-term debt and solvency ratio Long-term debt and solvency analysis

  39. Long-term debt and solvency ratio (cont.) • 1. Debt to total capital

  40. Long-term debt and solvency ratio (cont.)

  41. Long-term debt and solvency ratio (cont.) • 2. Debt to equity

  42. Long-term debt and solvency ratio (cont.)

  43. Long-term debt and solvency ratio (cont.) • 3. Time interest earned

  44. Long-term debt and solvency ratio (cont.)

  45. Long-term debt and solvency ratio (cont.) • 4. Financial leverage

  46. Long-term debt and solvency ratio (cont.)

  47. Profitability ratio Profitability analysis

  48. Profitability ratio (cont.) • 1. Net profit margin

  49. Profitability ratio (cont.)

  50. Profitability ratio (cont.) • 2. Gross profit margin

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