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Toast to Humanity

Toast to Humanity . 2008 Media Kit. A Toast to Progressive Discounts in USA TODAY and on USATODAY.com. Unrivaled exposure combining print and online USA TODAY is providing a premium space in the Friday edition of the Life Destinations and Diversions section

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Toast to Humanity

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  1. Toast to Humanity 2008 Media Kit

  2. A Toast to Progressive Discounts in USA TODAY and on USATODAY.com • Unrivaled exposure combining print and online • USA TODAY is providing a premium space in the Friday • edition of the Life Destinations and Diversions section • for Toast to Humanity advertisers, offering unique • exposure at a 25% discount off standard rates. • The USA TODAY brand reaches over 2 million readers • who enjoy wine and fine food. These readers enjoy • the finer luxuries in life. • The USA TODAY brand reaches a network of affluent • food and wine lovers. • 2,023,000 USA TODAY brand readers drank wine in past 6 months, exceeding the Wall Street Journal or the daily New York Times • 73% [4 million] of brand readers enjoy trying different types of food. • 77% [4.3 million] of brand readers prefer cooking with fresh food rather than frozen or canned.

  3. USA TODAY Readers Have a Reason to Raise Their Glasses Total alcoholic beverages USA TODAY brand readers have consumed/served in the past week: • USA Today  31,396,000   • The Wall Street Journal  24,806,000   • Food & Wine  24,334,000   • The New York Times Sunday  21,202,000   • The New York Times (Weekdays)  16,644,000   • Wine Spectator  14,416,000 Percentage of USA TODAY’s unduplicated audience: • 79% of USA TODAY readers do not read The Wall Street Journal • 94% of USA TODAY readers do not read Wine Spectator • 90% of USA TODAY readers do not read Food & Wine USA TODAY’s affluent female audience: • 1.6 million affluent female heads of household • Have a median HHI of $129,742. • Consumed/Served 9,806,000 alcoholic beverages in the past week. Source: 2007 Mendelsohn Affluent Survey, HOH, HHI $85K, MMR 2007

  4. The USA TODAY Reader CommunityIn Print and Online • USA TODAY • Over 1.7 million • Average HHI: $75,842 • Average age: 46 • 68% male; 32% female • Over 70% attended college • 34% are professional/managerial • USATODAY.com: • 10.9 million unique visitors each month • Average HHI: $84,199 • Average age: 45.8 • 54.3% male; 45.7% female • Over 85% attended college • 44% are professional/managerial USA TODAY Source: 2007 Mendelsohn Affluent Survey, HHI $85K+ . USATODAY.com Source: 2007 @Plan Summer 2007 Reader Profile.

  5. USA TODAY Print Opportunities • The USA TODAY Life Destinations and Diversions section is the place to go for lifestyle content. • Loaded with interesting, relevant stories, reviews and columns, now including writer Jerry Shriver’s Food, Wine & Entertaining . • Additionally, Weekend Wine Watch®- Vignettes of Life and Wineis a special editorial content developed by Toast to Humanity to attract and build up readership in proximity to each Toast partner’s advertisement . Cause-Branding Messaging Primary messaging that connects your brand’s charitable positioning with the Toast to Humanity initiative • USA TODAY Weekend Wine Watch® Advertisements • Unit Size: • 1/4 page: 5 11/16” x 10 ½” • 1/6 page: 3 3/4 “ x 10 ½” * Product-focused Messaging Combined with dominant product visibility, the advertisement offers opportunity to include product and brand-specific messaging • Anchoring to a Reader Destination • Weekend Wine Watch®, regular wine- and spirits-focused editorial content attracts and builds targeted readership within proximity of advertising *Space is available in either color or BW

  6. Food, Wine and Entertaining From trends and tastings to vineyards and restaurants, the good life is celebrated in the pages of USA TODAY with the weekly feature LIFE Food, wine and entertaining. Every Friday, USA TODAY’s reporters take readers on an epicurean adventure. • Features include: • Q&A with up-and-coming chefs • Sips with Jerry Shriver • Entertaining tips and trends • Gourmet cooking • Vineyard hot spots • Wine news and reviews • Based on overall spending level, added-value opportunities • may include: • Blue chip hotel inserts at top-tier luxury hotels • Distribution and sampling opportunities including the • Hampton Jitney and United Airlines airport lounges • RUN DATE: Friday • SECTION: LifeDestinations & Diversions • AD UNITS: • Up to half-page BW on page • Full-page 4C opposite • Online opportunities include targeting the Life section, State Geo-Targeting, or Behavioral Targeting

  7. USATODAY.com Online Opportunities • Extend your message from the newspaper • to an online audience of over 4.8 million Life • section readers. • Your message will be targeted to the Life • section on the day the print ad appears in • Life Destinations & Diversions. • The banner ad unit is a 300x250p, and it will • be served Run of the Life section. Or, speak • with your Toast to Humanity representative to • learn about State Geo-Targeting and custom • Behavioral Targeting opportunities. • Online Life Demographics*: • 53.4% Female / 46.6% Male • Ages 25-54: 75.8% • Married: 68.2% • HHI $50,000+:72.8 % • 57.4% have had alcohol in the past month • 58.8% have entertained informally at home in the past month *Source: @Plan Summer 2007 Site Channels Report.

  8. USTODAY.com Online Rates USATODAY.com Value TTH price Savings Life Run of Section 250,000 Life Poster (300x250p) Impressions $6,750 $5,562.50 $1,187.50 750,000 Life Poster (300x250p) Impressions $20,250 $15,687.50 $4,562.50 1,500,000 Life Poster (300x250p) Impressions $40,500 $30,875 $9,625 3,000,000 Life Poster (300x250p) Impressions $81,000 $61,250 $19,750 State Geo-Targeting Reach your core audience with state geo-targeting. Any number of states may be targeted. To reach the selected readers, a mix of three ad units (300x250p, 160x600p, and 728x90p) are served Run of Site. State geo-targeted campaigns will need to run over one week or longer time frames depending on the number of states included in the campaign. USATODAY.com Value TTH price Savings 250,000 State Geo-Targeted Impressions $5,500 $4,625 $875 750,000 State Geo-Targeted Impressions $16,500 $12,875 $3,625 1,500,000 State Geo-Targeted Impressions $33,000 $25,250 $7,750 3,000,000 State Geo-Targeted Impressions $66,000 $50,100 $15,900

  9. USA TODAY Weekend Wine Watch® Regional Rates Print Circulation MARKETS MON-THURS FRIDAY Atlanta…………………..95,630………………….107,635 Boston…………………..94,510…………………...109,699 Carolinas……………….139,279…………………..164,149 Chicago…………………145,462………………….165,353 Cincinnati………………58,654……………………67,810 Cleveland……………….51,445…………………...59,921 Dallas……………………95,402……………………105,749 Denver…………………..72,711……………………87,573 Detroit…………………...79,784…………………...95,754 Houston…………………65,018……………………72,538 Kansas City…………….55,780……………………63,603 Los Angeles……………160,789…………………..186,694 Minneapolis…………….54,287……………………63,423 Nashville………………..65,736…………………....76,873 New Orleans……………50,,268……………………58,447 New York……………….155,969…………………..177,087 No. Cent. Florida……...137,207…………………..158,972 Philadelphia……………108,954………………….126,286 Phoenix…………………74,825……………………87,475 Pittsburg………………..60,819……………………70,817 San Francisco………….96,818……………………110,897 Seattle…………………...60,094……………………75,497 South Florida…………...48,286……………………56,466 St Louis………………….55,900…………………….66,330 Wash/Baltimore………..136,627…………………...152,333 Total Circulation……….2,220,254…………………2,567,381 Regional Adverting Rates ¼ page, BW One ¼ page ad $9,033 One ¼ page ad + One Day Online* $14,095.50 ½ page, BW One ¼ page ad $12,708 One ¼ page ad + One Day Online* $17,770.50 Full page, BW One page ad $20,450 One page ad + One Day Online* $25,512.50 Full page, color One page 4C ad $27,408 One page 4C ad + One Day Online* $32,470.50 Regional Print Rates are based on a 350,000 Circulation. Rates are per insertion and include the Toast to Humanity discount. *Online Ad Program Details: The online campaign equates to 250,000 Poster (300x250p) impressions served Run of the Life section per run date. Guaranteed placement requires 350,000 in circulation or more. Space subject to availability. Fees for creative services (if requested) are extra. Toast’s design firm of record is Aegis (www.aegisbrand.net). Rates above guarantee day or section: 1. If you guarantee date, 3 section flexibility required. 2. If you guarantee section, 3 day flexibility required. 3. The News section can not be guaranteed.

  10. USA TODAY Weekend Wine Watch® National Rates USA TODAY Value TTH price Savings 1/6 page, BW $40,200 $30,550 $9,650 One 1/6 page ad + Online Life front poster* $46,950 $35,712.50 $11,237.50 1/6 page, color $62,500 $47,375 $15,125 One 1/6 page ad + Online Life front poster* $69,250 $52,437.50 $16,812.50 1/4 page, BW $55,100 $41,825 $13,275 One 1/4 page ad + Online Life front poster* $61,850 $46,887.50 $14,962.50 1/4 page, color $85,500 $64,625 $20,875 One 1/4 page ad + Online Life front poster* $92,250 $69,687.50 $22,562.50 1/6 page, BW Three 1/6 page ads + Online Life front posters* $140,850 $106,137.50 $34,712.50 Six 1/6 page ads + Online Life front posters* $281,700 $211,775 $69,925 Nine 1/6 page ads + Online Life front posters* $422,550 $317,412.50 $105,137.50 Twelve 1/6 page ads + Online Life front posters* $563,400 $423,050 $140,350 1/6 page, color Three 1/6 page ads + Online Life front posters* $207,750 $156,312.50 $51,437.50 Six 1/6 page ads + Online Life front posters* $415,500 $312,126 $103,374 Nine 1/6 page ads + Online Life front posters* $623,250 $467,937.50 $155,312.50 Twelve 1/6 page ads + Online Life front posters* $831,000 $623,750 $207,250 *Online Campaign Details: The online campaign equates to 250,000 Poster (300x250p) impressions served Run of the Life section per run date.

  11. USA TODAY Weekend Wine Watch® National Rates (continued) USA TODAY Value TTH price Savings 1/4 page, BW Three 1/4 page ads + 3 Days Online with Life Posters * $185,550 $139,662.50 $45,887.50 Six 1/4 page ads + 6 Days Online with Life Posters* $371,100 $278,825 $92,275 Nine 1/4 page ads + 9 Days Online with Life Posters* $556,650 $417,987.50 $138,662.50 Twelve 1/4 page ads + 12 Days Online with Life Posters * $742,200 $557,150 $185,050 1/4 page, color Three 1/4 page ads + 3 Days Online with Life Posters* $276,750 $208,062.50 $68,687.50 Six 1/4 page ads + 6 Days Online with Life Posters* $553,500 $415,625 $137,875 Nine 1/4 page ads + 9 Days Online with Life Posters* $830,250 $623,187.50 $207,062.50 Twelve 1/4 page ads + 12 Days Online with Life Posters* $1,107,000 $830,750 $276,250 Details of Ad Program: *The online campaign equates to 250,000 Poster (300x250p) impressions served Run of the Life section per run date. A 1/4 page measures 5 11/16” x 10/12”. A 1/6 page measures 3 ¾” x 101/2” or 5 11/16” x 7” Please refer to USA TODAY’s 2008 rate card for additional information.

  12. USA TODAY Weekend Wine Watch® Incentive Programs • $50,000+ level (total media buy in USA TODAY/WWW national or regional ad program) Dollar Value • Advertising banner on the home page of the Toast to Humanity website $3,000 • 5,000 unique visitors per month • Branded presence with link on sponsor page of the Toast to Humanity website, presence on • www.golfersguide.com, www.greatgolfcommunities.com, www.hamptongolfclubs.com, and • www.bestballchallenge.com $500 • Sponsorship and invitation to the Palm Coast Pro-Am Golf Tournament & Experience Week (April 20-24) $5,000 • One full-page color advertisement in Golfer’s Guide (South and West Florida regional editions $9,000 • 343,750 circulation • Opportunity to participate in one major Toast to Humanity event (product required) $15,000 • TOTAL ADDED VALUE . $32,500 • $100,000+level (total media buy in USA TODAY/WWW national or regional ad program) Dollar Value • Advertising banner on the home page of the Toast to Humanity website • 5,000 unique visitors per month $3,000 • Branded presence with link on sponsor page of the Toast to Humanity website, presence on • www.golfersguide.com, www.greatgolfcommunities.com, www.hamptongolfclubs.com, and • www.bestballchallenge.com. $500 • Brands used in recipes on the Toast to Humanity website $500 • Advertising banner in two Toast to Humanity email newsletters $2,000 • 43,500 addresses x two issues • One full-page color advertisement in Golfer’s Guide (South and West Florida regional editions $9,000 • 343,750 circulation • Sponsorship and invitation to the Palm Coast Pro-Am Golf Tournament & Experience Week (April 20-24) $5,000 • Inclusion in the Toast to Humanity Wine & Golf Travel Packages • Participation in full-page co-op advertising in Golfers Guide $20,000 • (multiple insertions over a one-year period) • Advertising banners on the websites www.golfersguide.com & www.golfersguidetravel.com $9,200 • 200,000 unique visitors per month • Advertising banner in Golfers Guide and Resort Travel Connection e-newsletter $15,000 • 40,000 circulation x 52 issues • TOTAL ADDED VALUE $64,200

  13. USA TODAY Weekend Wine Watch® Incentive Programs • $200,000+ level (total media buy in USA TODAY/WWW national or regional ad program) Dollar Value • One bonus USA TODAY WeekendWineWatch ®*co-operative ad $45,000 • and one bonus advertising banner on usatoday.com 6.1 combined circulation • Advertising banner on the home page of the Toast to Humanity website, presence on • www.golfersguide.com, www.greatgolfcommunities.com, www.hamptongolfclubs.com, • and www.bestballchallenge.com$500 • Branded presence with link on the sponsor page of the Toast to Humanity website $500 • Brands used in recipes on the Toast to Humanity website $500 • Advertising banner in two Toast to Humanity email newsletters $2,000 • 43,500 addresses x two issues • One full-page color advertisement in each regional edition of Golfers Guide $28,000 • 1.5 million combined circulation, 22 regional editions in US • Sponsorship and invitation to the Palm Coast Pro-Am Golf Tournament & Experience Week (April 20-24) $5,000 • Inclusion in the Toast to Humanity Wine & Golf Travel Packages • Participation in full-page co-op advertising in Golfers Guide $20,000 • (multiple insertions over a one-year period) • Advertising banners on the websites www.golfersguide.com & www.golfersguidetravel.com $9,200 • 200,000 unique visitors per month • Advertising banner in Golfers Guide and Resort Travel Connection e-newsletter $15,000 • 40.000 circulation x 52 issues • TOTAL ADDED VALUE $128,200 *Limited to 1/4 page black and white

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